IMPORTANT UPDATE: Due to GDPR (General Data Protection Regulation) this cookie consent is not relevant anymore. Read this step-by-step guide instead how to implement a new GDPR Cookie Consent Notification with Google Tag Manager. ======= Have you ever wondered why some sites display a cookie consent notice? If you or your business is located in […]
This week, the team behind Google Tag Manager rolled out a new (and awesome) GTM feature – Google Analytics settings variable which makes Universal Analytics tag management much easier. In this blog post, I’ll explain what it does, what problems does it solve and how it will make your life easier.
Updated: May 12th, 2017. DISQUS is an easy solution to install comments in any website. Just by adding a snippet of code you enable your readers to post comments. In this blog post I’ll show you how to track DISQUS comments with Google Analytics (via Google Tag Manager).
Let’s admit it – 404 errors suck. From both visitor’s and website owner’s perspective. As a website owner, you don’t want your visitors to appear in a dead end. It hurts your brand, your conversions, and in some cases your search engine optimization efforts. But that shouldn’t be a problem anymore, because in this blog post I’ll […]
Have you ever been in a situation when you need to extract a part of the URL and turn it into a variable in Google Tag Manager? I have. The most common demand is to transfer a so-called query string parameters to GTM. For example, I have a web address https://www.example.com/?product_id=123&category=shoes. Believe it or not, […]
If you’re already using Twitter as a marketing tool, you want to measure the results, right? But how can you track interactions such as “Tweet” button clicks? What about Twitter conversions? Everything used to work like this – you send an email to the developer with requirements of what should be tracked and it takes him weeks complete […]
Although digital analytics and tag management is a serious topic that we all care about, sometimes it is healthy to relax and look at what we are doing with a touch of humor. April Fools is coming, so I decided to cheer my readers up and post a compilation of Google Tag Manager reaction GIFs. I […]
Multiple websites have added Konami code as a joke to their websites. In case you don’t know, it’s a cheat code in many Konami games, where the cheat is executed with a sequence of key presses on the keyboard. In this blog post I’ll show several examples how you can easily add Konami code with […]
Have you ever been in a situation when you need to remove all tags, triggers and variables from GTM container? I have. Sometimes creating a new container from scratch isn’t an option, because you might need to keep the current container ID. Unfortunately GTM does not offer an easy way to push the button “Clear […]
Is pageview trigger not working in Google Tag Manager for you? I had this problem too and recently a student of mine contacted me regarding the same issue. He told me there was no clear answer on the web so I decided to publish a quick blog post explaining where the problem lies and how to […]