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Click Element “contains” not working in Google Tag Manager

Have you ever set up a trigger using the Click element and Google Tag Manager, tested your tag, and found that it wasn’t working? You double-check that you’ve followed all the right logic, but it’s still giving you issues! Clearly, this must be a bug in GTM, right? Well, before you drive yourself crazy, let […]
Julius Fedorovicius
In Google Tag Manager Tips

How to copy Google Tag Manager tags between containers?

Updated: September 16th, 2024 I occasionally receive the following question: how can someone copy Google Tag Manager tags between containers? And that’s a totally valid question. Instead of manually copying field by field from one container to another, you could simply hit Copy-Paste and move assets between containers. In this blog post, I’ll look at […]
Julius Fedorovicius
In Google Tag Manager Tips

DOM Scraping with Google Tag Manager

Have you ever set up an event and thought to yourself, “It would be great if I could include some more information with this event, but I’m not sure how to capture it”. DOM scraping might just be the solution you need. DOM scraping enables you to collect additional details about user actions directly from […]
Julius Fedorovicius
In Google Tag Manager Tips

Massive List of 60+ Custom JavaScript Snippets for Google Tag Manager

Updated: September 9th, 2024 In 2016, when this blog saw the daylight, my vision was (and still is) to make Analytics Mania No.1 place to find Google Tag Manager resources. Yes, I know it’s next to impossible to surpass Simo’s blog, but hey, let me dream big 🙂 As a result, the library of GTM recipes […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Google Tag Manager in View Only Mode? Here’s the fix

Here’s a situation. You open a Google Tag Manager container but there is no Preview or Submit buttons at the top right corner of the GTM interface. What is happening? How to fix this? In this quick blog post, I’ll explain that. The reason why you are not seeing the Preview and Submit buttons is […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Affiliate Sales with Google Tag Manager and Google Analytics 4

Updated: August 5th, 2024 In one of my previous blog posts, I shared how to track affiliate link clicks with Google Tag Manager, which is helpful if you use affiliate links to promote a product on an external site and want to track all outbound affiliate link clicks from your site to that site. But […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Google Tag Manager Conversion Tracking

If you are running marketing campaigns (and you want your audience to complete certain goals on your website), you have to measure the effectiveness of your marketing efforts. Which ads/posts/content are performing better? Which ones are doing worse? Which keywords of paid advertising are expensive but drive little to no results? All of these (and other) […]
Julius Fedorovicius
In Google Tag Manager Tips

Site Search Terms with Revenue in Google Analytics 4

Even though you can track site searches with Google Analytics 4, it doesn’t automatically attribute revenue to search terms. So, if the search for “white t-shirt” or “games for kids” results in the most revenue from purchases, you wouldn’t know! Knowing what terms lead to the most revenue can help you determine how to spend […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

10 Google Analytics 4 Mistakes in Configuration You Should Avoid

Updated: June 7th, 2024 After auditing and working with many Google Analytics 4 setups, I noticed that some errors occur more often than others. Some of them are the result of the unintuitive structure/interface of GA4, others might be considered a misunderstanding. To help you with that, I have picked the 10 common Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

JavaScript for Google Tag Manager: 5 topics to learn

You might not know it, but when using Google Tag Manager, you’re essentially configuring JavaScript code that is looking for website interactions and fires tracking codes. Google Tag Manager just provides an easy UI to do this, so no coding experience is needed! However, the more you work with Google Tag Manager, the more you […]
Julius Fedorovicius
In Google Tag Manager Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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