Content Groups in Google Analytics 4

Updated: December 4th, 2025 Have you ever explored the pages on your site and felt like you could not get the insights you needed because the data was too granular? To better understand your data, it may seem necessary to export your page-level data into another tool and use regular expressions (or another method) to […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Acquisition Reports in Google Analytics 4

Updated: December 4th, 2025 One of the most common use cases of Google Analytics is to view where your visitors are coming from. Even though Google Analytics 4 can show this data, some parts of the interface might be confusing compared to the previous version, Universal Analytics. That’s why I decided to publish this blog […]
Julius Fedorovicius
In Google Analytics Tips

Total users vs Active users vs New users in Google Analytics 4

Updated: November 28th, 2025 In Google Analytics 4, understanding your user metrics is key to measuring the success of your website or app. These metrics include Total, Active, New, and Returning users. You’ve likely come across all these metrics while exploring your data in GA4, and if you’ve wondered, “What is the difference between Total […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Outbound Click Data in Google Analytics 4?

Updated: November 28th, 2025 Google Analytics 4 can track additional events, not just page views. This is all possible thanks to Enhanced Measurement. However, finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find outbound click data in Google Analytics 4. Table of Contents […]
Julius Fedorovicius
In Google Analytics Tips

Free Form Reports in Google Analytics 4 (GA4 Explorations)

Updated: November 25th, 2025 In the Google Analytics 4 interface, you have several options for viewing data (Reports section, Explore, Advertising). This time, we’ll focus on the Explore (a.k.a. Explorations). It’s the place where you can do ad-hoc analysis and dig deeper into your data. In today’s blog post, I wanted to focus on one […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Events Not Showing Up in Reports?

Updated: October 30th, 2025 Here’s a situation. You have implemented event tracking with Google Analytics 4, but cannot see those events in reports. Or maybe you see the events, but some parameters/dimensions are missing? If this sounds familiar, you’ve come to the right place. In this blog post, I will explain why Google Analytics 4 […]
Julius Fedorovicius
In Google Analytics Tips

Duplicate Events in Google Analytics 4 and How to Fix them

Updated: October 30th, 2025 Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes, the reasons for this are quite obvious, but in other cases, they were a bit trickier than I initially anticipated. If you’re seeing events fire twice (or more!) in your GA4 […]
Julius Fedorovicius
In Google Analytics Tips

DebugView in Google Analytics 4 not working? Here are 18 solutions.

Updated: October 28th, 2025 DebugView is a great feature in Google Analytics 4 and is a solid improvement compared to GA3 (Universal Analytics). It allows you to debug incoming data at a very granular level. However, sometimes it just does not work. And that’s probably the exact reason why you are on this page. By saying […]
Julius Fedorovicius
In Google Analytics Tips