Google Analytics Not Working? Here are the solutions

It is one of the most frustrating moments for any marketer or analyst: you log in to your Google Analytics account, ready to check your data, only to find that it’s missing, incomplete, or just plain wrong. Seeing Google Analytics not working as expected can be alarming, leaving you to wonder where the problem is […]
Julius Fedorovicius
In Google Analytics Tips

Track Content Engagement using Google Analytics 4 Funnels

This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers There are several ways to measure content performance using Google Analytics, including utilizing Google Analytics (GA4) funnels for business and marketing insights. In this guide, I’ll walk you through a straightforward method to use funnels in Google Analytics to […]
Jude Nwachukwu
In Google Analytics Tips

Microsoft Conversion Tag Still Running? Here’s the fix

You configure the Conversion Tag for Microsoft Ads, you think it should be firing correctly, but Google Tag Manager preview mode shows it’s “Still running”. Frustrating, I know. I’ve been there. This usually happens due to a subtle misunderstanding of how the Microsoft Advertising UET tag template works. In this post, I’ll walk you through […]
Julius Fedorovicius
In Google Analytics Tips

How to check if Google Analytics 4 is working?

Updated: May 8th, 2025 After you have installed GA4, you want to be sure that you did everything correctly and that the data is being collected. In this blog post, I’ll walk you through several steps you must complete. Otherwise, you will find out (say, after a week) that you were collecting incorrect data (or […]
Julius Fedorovicius
In Google Analytics Tips

Default channel group in Google Analytics 4

Updated: May 7th, 2025 Google Analytics 4 provides a lot of information about user’s actions on your site, but sometimes it can be overwhelming looking at so many rows of data. The default channel group in Google Analytics 4 follows a set of predefined rules created by Google. These rules can include combinations of different […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Best Practices

Once you have installed Google Analytics 4 on your site, there are many capabilities that you can take advantage of to understand user behavior better and find data-driven insights. The better equipped you are with analytics, the more leverage you will have to drive growth and innovation. This can start with how effective you are […]
Julius Fedorovicius
In Google Analytics Tips

How to track campaigns in Google Analytics 4

Understanding the effectiveness of your marketing campaigns is important. When you invest time and money into driving traffic to your site, you need to ensure that it’s paying off. If you’re reading this, you may wonder, “What’s a marketing campaign, and can it drive business to my site?” While I won’t go through the details […]
Julius Fedorovicius
In Google Analytics Tips

How to See Full Page URLs in Google Analytics 4? (2 options)

When you look at the page reports (engagement) reports in Google Analytics 4, the default dimensions are either Page Path or Page Title. But what if you are tracking multiple domains/subdomains in the same property? Then Page Path “/” will mean the homepages of multiple (sub)domains. Not sure what the difference is between Page URL and […]
Julius Fedorovicius
In Google Analytics Tips

(data not available) in Google Analytics 4

If you’ve been navigating your Google Analytics 4 reports, you might have encountered the mysterious “(data not available)” in your traffic source dimensions. Seeing this can be a bit puzzling, leaving you wondering what’s going on with your data. Well, you’re not alone! This is an attempt by Google to provide more transparency in your […]
Julius Fedorovicius
In Google Analytics Tips