How to Find Search Terms in Google Analytics 4?

Updated: October 22nd, 2025 If your website has a site search feature, you probably want to know what people are looking for. That’s where Google Analytics can help. While Google Analytics 4 tracks site search automatically via Enhanced Measurement, finding the actual search terms isn’t always straightforward. The data might seem hidden in standard reports […]
Julius Fedorovicius
In Google Analytics Tips

Cross-domain tracking in Google Analytics 4

Updated: October 14th, 2025 If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g., in gtag.js) or in GTM (GA tags). Because of that, many marketers and web analysts were confused about what to do and where. Luckily, in Google Analytics 4, […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to UTM Parameters in Google Analytics 4

Updated: October 9th, 2025 UTM parameters are short text codes you add to a URL to track the performance of marketing campaigns in Google Analytics 4. By tagging your links with parameters for source, medium, and campaign, you can accurately measure which emails, social media posts, or ads are most effective at driving traffic and […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Not Working? Here are the solutions

It is one of the most frustrating moments for any marketer or analyst: you log in to your Google Analytics account, ready to check your data, only to find that it’s missing, incomplete, or just plain wrong. Seeing Google Analytics not working as expected can be alarming, leaving you to wonder where the problem is […]
Julius Fedorovicius
In Google Analytics Tips

Track Content Engagement using Google Analytics 4 Funnels

This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers There are several ways to measure content performance using Google Analytics, including utilizing Google Analytics (GA4) funnels for business and marketing insights. In this guide, I’ll walk you through a straightforward method to use funnels in Google Analytics to […]
Jude Nwachukwu
In Google Analytics Tips

Microsoft Conversion Tag Still Running? Here’s the fix

You configure the Conversion Tag for Microsoft Ads, you think it should be firing correctly, but Google Tag Manager preview mode shows it’s “Still running”. Frustrating, I know. I’ve been there. This usually happens due to a subtle misunderstanding of how the Microsoft Advertising UET tag template works. In this post, I’ll walk you through […]
Julius Fedorovicius
In Google Analytics Tips

How to check if Google Analytics 4 is working?

Updated: May 8th, 2025 After you have installed GA4, you want to be sure that you did everything correctly and that the data is being collected. In this blog post, I’ll walk you through several steps you must complete. Otherwise, you will find out (say, after a week) that you were collecting incorrect data (or […]
Julius Fedorovicius
In Google Analytics Tips

Default channel group in Google Analytics 4

Updated: May 7th, 2025 Google Analytics 4 provides a lot of information about user’s actions on your site, but sometimes it can be overwhelming looking at so many rows of data. The default channel group in Google Analytics 4 follows a set of predefined rules created by Google. These rules can include combinations of different […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Best Practices

Once you have installed Google Analytics 4 on your site, there are many capabilities that you can take advantage of to understand user behavior better and find data-driven insights. The better equipped you are with analytics, the more leverage you will have to drive growth and innovation. This can start with how effective you are […]
Julius Fedorovicius
In Google Analytics Tips