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How to View Custom Dimensions in Google Analytics 4

Updated: September 22nd, 2024 Here’s a situation. You have implemented Google Analytics 4 on your website, and you started sending custom events. For example, events of successful form submissions. Together with that event, you are sending some custom parameters (e.g., a form name). After waiting for 24 hours, you checked the reports, but you cannot see […]
Julius Fedorovicius
In Google Analytics Tips

10 Google Analytics 4 Mistakes in Configuration You Should Avoid

Updated: June 7th, 2024 After auditing and working with many Google Analytics 4 setups, I noticed that some errors occur more often than others. Some of them are the result of the unintuitive structure/interface of GA4, others might be considered a misunderstanding. To help you with that, I have picked the 10 common Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

5 SEO Reports in Google Analytics 4 (how to build them)

Despite Google Analytics offering few built-in reports, its customizable features enable users to customize and create reports easily. In this tutorial, we will explore five distinct SEO reports (Search Engine Optimization), allowing you to optimize your SEO strategies effectively. Let’s get into it! Table of Contents Here’s what you will learn in this article What […]
Julius Fedorovicius
In Google Analytics Tips

How to Install Google Analytics 4 on Wix

If you have a website powered by Wix and haven’t been able to get the user engagement data you are interested in, then you’re in luck! A built-in integration between Wix and Google Analytics 4 gives you a better view of user behavior. This approach doesn’t require developer work, so it’s a quick way to […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Video Engagement Data in Google Analytics 4?

Updated: January 26th, 2024 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find video engagement data in Google Analytics 4. Note: if […]
Julius Fedorovicius
In Google Analytics Tips

Link Google Search Console with Google Analytics 4

Updated: January 21st, 2024 If you are using Google Search Console and Google Analytics 4, you can connect them. As a result, some search console data will become available in Google Analytics 4. In this blog post, I will describe how to link Google Search Console with Google Analytics 4, where you can find that […]
Julius Fedorovicius
In Google Analytics Tips

How to Migrate a Basic Website to Google Analytics 4

With the processing of Universal Analytics (UA) data ending on July 1, 2023, it is imperative to migrate any of your existing UA properties to Google Analytics 4 (GA4). While data is still being processed in Universal Analytics for 360 customers, UA360 will no longer process data after July 1, 2024. The sooner you migrate […]
Julius Fedorovicius
In Google Analytics Tips

How to Rename a Report in Google Analytics 4?

If you customize a standard report in Google Analytics 4 (e.g. by changing the default primary dimension), there’s a chance that the report’s name will be automatically changed too. And this might be inconvenient in some situations. That’s why in this quick blog post, I will show you how to rename a report in Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips

Broken Monetization Report in Google Analytics 4. Here’s the fix.

Here’s an unpleasant surprise in Google Analytics 4. You mind your business and accidentally stumble upon the Monetization > Ecommerce purchases report. Normally, it should display your most popular products and how many times they were displayed, added to the cart, purchased, etc. But now it’s empty and just shows a red exclamation mark. You […]
Julius Fedorovicius
In Google Analytics Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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