Track Page Translations with Google Tag Manager and Google Analytics

Very recently, I spotted a conversation somewhere online asking about page translations (unfortunately, I don’t even remember on which platform/community did this happen. Anyway, if I recall correctly, the request was to track the original title of the page in GA (rather than the translated one) and that way keep the data purity at a […]
Julius Fedorovicius
In Google Tag Manager Tips

Triggers in Server Google Tag Manager Containers

When server-side Google Tag Manager was introduced, there was only one type of trigger, Custom. But when the number of them increased, it’s time for a quick blog post explaining each type and their differences. Let’s take a look at triggers in Server Google Tag Manager containers. By the way, if you want to learn much […]
Julius Fedorovicius
In Google Tag Manager Tips

Low Bounce Rate in Google Analytics isn’t Good. Here’s How to Fix it

Updated: September 12th, 2021. Everybody wants to have a low bounce rate in Google Analytics. This phrase was recently said in the Google Tag Manager community by one of our members. The quick discussion was about whether particular events in Google Analytics should be tracked as interactions or not because the choice impacts the bounce metric. The truth […]
Julius Fedorovicius
In Google Tag Manager Tips

Missing DOM Ready and Window Loaded events in GTM?

This will be a very quick guide, and it’s based on one of the recent posts in the GTM community on Facebook. One of the members faced a situation where DOM ready (a.k.a. gtm.dom) and Window Loaded (a.k.a. gtm.load) were missing in the Data Layer although the Container Loaded event (gtm.js) worked just fine. Simo Ahava’s eagle eyes spotted […]
Julius Fedorovicius
In Google Analytics Tips

Complete Guide: Google Tag Manager + Twitter

Updated: August 11th, 2021 If you’re already using Twitter as a marketing tool, you want to measure the results, right? But how can you track interactions such as “Tweet” button clicks? What about Twitter conversions? Everything used to work like this – you send an email to the developer with requirements of what should be tracked and it […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Implement Twitter Pixel with Google Tag Manager

Updated: August 1st, 2021 By implementing Twitter Pixel you can grow your remarketing (a.k.a. Tailored) audiences and show ads for them in particular. Even though 3rd party cookies will eventually die (because of the changing landscape in the ad tech industry), you can still use them to some extent at the moment. In case you’re […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Install Google Adsense with Google Tag Manager

If you run a website and want to earn some beer money (or more, if your traffic is more significant), Google Adsense is one of the options for how to generate some passive income. Once you sign up, generate codes for ad placements and add them to your website. When a visitor lands on your page […]
Julius Fedorovicius
In Google Tag Manager Tips

A Quick Guide to Bulk Actions in Google Tag Manager

Looks like the GTM feature wishlist is starting to become a reality. Woohoo! First, email notifications, then partial export, and now this. Fresh from the oven. Google Tag Manager has introduced a feature I wanted for a long time, bulk actions. No more “delete one-by-one”, trying to solve this with Chrome plugins or APIs. If […]
Julius Fedorovicius
In Google Tag Manager Tips

Change Chrome Address Bar Color with Google Tag Manager

Today’s blog post will be a quick one. Yesterday, I stumbled upon Simo Ahava’s old blog post – Dynamically Added Meta Data Indexed By Google Crawlers. It describes how you can inject SEO metadata to website’s <head> with Google Tag Manager, such as description or keywords. So I thought, what about changing Google Chrome address bar color? […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager 404 error (gtm.js 404)

Updated: June 15th, 2021. So you’ve added a Google Tag Manager snippet to a website (by carefully following the instructions). The website’s developer contacts you and says that the Google Tag Manager snippet generates errors (gtm.js 404) and keeps littering his error log. Well, there’s a simple solution to this issue.
Julius Fedorovicius
In Google Tag Manager Tips