Black Friday/Cyber Monday

Google Analytics 4 Course 3.0

Learn how to get value out of GA4. Unlike other courses, this one focuses not only on features but also on how to analyze your data. You will learn:

• How to plan your setup, what is important to track
• How to configure GA4 to collect data
• How to build reports and get insights from them

Plus, you will get bonuses worth $600

Price: $309 $499 or 4 x $83/month

Google Tag Manager Masterclass 5.0 for Beginners

An in-depth course that will make you a solid intermediate GTM user.

• A proven step-by-step process to learn GTM in the fastest way
• Bite-sized video lessons + a lot of practical tasks
• Sandbox website where you can practice
• Exclusive checklists, templates, and other time-savers

Plus, you will get bonuses worth $550

Price: $209 $299 or 4 x $56/month

Intermediate/Advanced GTM Course 4.0

This is your next step once you start feeling more comfortable with GTM. You will:

• Take your Google Tag Manager knowledge to the next level
• Increase your data accuracy with server-side tagging
• Learn how to access custom data on a site without a developer
• Become familiar with technical topics like HTML, CSS, DOM, etc. (that are necessary for GTM) and so much more

Plus, you will get bonuses worth $500

Price: $299 $449 or 4 x $81/month

First-party Data Masterclass

An advanced course for technical marketers and analysts ready to move from basic server-side setup to data enrichment. You will learn:

• How to sync offline CRM conversions and webhooks to ad platforms
• How to enrich conversions in real-time with HTTP lookups and Stape Data Store (previously “Stape Store”)
• How to optimize for profit, not revenue. Configure Google Ads to bid based on margin data, and more

Price: $209 $299 or 4 x $56/month

JavaScript for Google Tag Manager

Enhance your Google Tag Manager capabilities. Learn JavaScript with practical examples and lots of exercises. In this course, you will learn:

• JavaScript essentials for advanced work with GTM
• How to adapt the data layer to different vendors
• How to scrape the website (document object model)
• How to write event listeners, and much more

Plus, you will get bonuses worth $300

Price: $299 $449 or 4 x $81/month

Together with these courses, you will also get a bunch of bonuses that are designed to help you learn and work with GTM/GA4/JavaScript faster. Bundles also contain the same bonuses (depending on which courses you purchase).

Google Analytics 4 course bonuses (value: $600)

#1. Updated GA4 audit checklist (with 180+ items). Value: $200. The most in-depth checklist in the market containing 170+ items that you should check in a Google Analytics 4 property. This will help you make sure that you’re properly collecting data without serious hiccups.

#2. Gallery of custom GA4 reports. Value: $200. The default set of GA4 reports is quite limited. But this bonus can change that. Get the library of 20+ quick instructions, add reports, and make GA4 much more useful.

#3. Crash course: Data Studio for GA4. Value: $200. This 2.5-hour-long course will teach you how to create dashboards and reports using Data Studio with your GA4 data. If you haven’t worked with Data Studio before, this is a great starting point.

Bonuses of the GTM course for Beginners (value: $550)

#1: GTM time-saving container templates. Value: $150. Start tracking various interactions with Google Analytics 4 and Facebook Pixel in no time (link clicks, scrolling, time on page, when they are “engaged”, etc.). Usually, such a task requires 2-3 hours of manual work. This container template will help you do that in 15 minutes. The bonus also includes a video tutorial.

#2: Library of case studies and deep dives. Value: $200. It’s a collection of optional videos that explain particular topics way more in-depth and even more relies on practical examples. For example:

• a step-by-step process of how to migrate to Google Tag Manager. In that video, I’m actually performing the migration and explain it to you.
• a detailed step-by-step process on how to prepare tag implementation and measurement plans (+ templates)

#3: Pack of GTM templates and checklists. Value: $200. Your time is precious and I’m here to help you save it. I have prepared a pack of GTM templates, checklists and cheat sheets that will help you learn and work faster with GTM. Some of the examples include:

• GTM installation checklist
• GTM testing and debugging checklist
• GTM migration checklist
• Templates of task specifications (that you’ll send to developers) and more!

Bonuses of the Intermediate/Advanced GTM course (value: $500)

#1: GA4 Ecommerce Specification for a Developer. Value: $200. It might be quite challenging to prepare a task for a developer if you want him/her to provide the necessary data to implement GA4 Ecommerce. I have prepared a specification template for that. Download it, modify it based on your needs, and send it to your dev. Hours of work saved! Also, you will get a container template.

#2: Updated GTM audit checklist + tutorial. Value: $200. Improve the quality of your Google Tag Manager setups. Complete all its steps, and this checklist will calculate the score of your audit (from 0 to 100%). It’s the most detailed list in the market, with 130+ items.

#3: Pack of useful custom variables for GTM. Value: $100. This is a collection of readymade variables in GTM that require little to no modification.  They will help you access certain data that otherwise would have required the developer’s input. Together with some variables, I’ll provide instructions on how to use them.

#4: Stape.io 30% discount for the first three months. The main hosting provider for server-side GTM that I explain in this course is Stape.io. It’s a cheaper, more convenient (but still reliable) solution. Enroll in the course, and you will get a discount code.

Bonuses of the JavaScript for GTM course (value: $300)

#1: Crash course: CSS selectors. Value: $200. Master CSS selectors to improve your GTM and JavaScript implementations. Learn how to reliably target elements on any website and make your tracking more robust.

#2: Library of cheat sheets for JS. Value: $100. Essential resources to speed up your GTM and JavaScript work:

• Most commonly used methods in GTM
• Tips and tricks for Chrome Developer Tools
• Popular and useful global javascript variables
• Useful AI prompts for GTM and JS