How to track campaigns in Google Analytics 4

Understanding the effectiveness of your marketing campaigns is important. When you invest time and money into driving traffic to your site, you need to ensure that it’s paying off. If you’re reading this, you may wonder, “What’s a marketing campaign, and can it drive business to my site?” While I won’t go through the details […]
Julius Fedorovicius
In Google Analytics Tips

Tracking Errors with Google Tag Manager: 5 Things to Measure

Updated: May 5th, 2025 You can do many cool things with Google Tag Manager, like track purchases, form submissions, link clicks, etc. All of these are positive actions for the business. But what about negative ones? Errors should also be tracked, as they might provide you with some hidden gems. Identifying where your visitors/customers are […]
Julius Fedorovicius
In Google Tag Manager Tips

Custom metrics in Google Analytics 4

Updated: May 4th, 2025 If you have tried configuring Google Analytics 4, you should already be familiar with custom dimensions. Any custom text parameter that you send to GA4 (and that you want to use in the reports) should be registered as a custom dimension. However, you can also customize your setup by sending custom […]
Julius Fedorovicius
In Google Analytics Tips

How to See Full Page URLs in Google Analytics 4? (2 options)

When you look at the page reports (engagement) reports in Google Analytics 4, the default dimensions are either Page Path or Page Title. But what if you are tracking multiple domains/subdomains in the same property? Then Page Path “/” will mean the homepages of multiple (sub)domains. Not sure what the difference is between Page URL and […]
Julius Fedorovicius
In Google Analytics Tips

What is URL variable in Google Tag Manager?

Updated: May 3rd, 2025 Have you ever been in a situation where you need to extract a part of the URL and turn it into a variable in Google Tag Manager? I have. The most common demand is to transfer so-called query string parameters to GTM. For example, I have a web address https://www.example.com/?product_id=123&category=shoes. Believe […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Write a GTM Auto-Event Listener with No Coding Skills

I’ll repeat myself once again. Auto-event listeners are one of the key concepts in Google Tag Manager. Just like a trigger, variable, tag, or data layer. In fact, more than half of my Google Tag Manager blog posts mention auto-event listeners one way or another. Auto-event listeners are these super useful JavaScript functions that track particular […]
Julius Fedorovicius
In Google Tag Manager Tips

How to track Outbound Clicks with Google Analytics 4

Typically, most of the focus with analytics tracking is understanding the user journey on your site, but what if you want to know what’s leading users off your site? While we can’t read users’ minds, we can see what they click on! Outbound clicks are clicks on content that direct users to external websites or […]
Julius Fedorovicius
In Google Analytics Tips

How many Google Tag Manager containers do you need?

Updated: April 9th, 2025 This time, the guide will indeed be shorter than usual. First, this blog post will not discuss multiple GTM containers on the same page. I’m answering a different question. Say, you have three websites. How many GTM containers do you need here? One? Two? Three? The reality is that there is no universal […]
Julius Fedorovicius
In Google Tag Manager Tips