How to Track Custom Events with Google Analytics 4

Updated: March 30th, 2025 Google Analytics 4 has a steep learning curve. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you understand the basics of Google Analytics 4 and want to dive deeper into custom event tracking, you’ve come to the right place. In this […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Best Practices: 24 Tips

Updated on March 30th, 2025 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department (although there are some nuances, and the classic “it depends” plays a significant role here). It is also much more convenient to control all your tags […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Google Analytics 4 Explorations: a Complete Guide

Google Analytics 4 may not hold its strength in the built-in standard reports that it provides, but it does make up for it with its Explorations feature. Google Analytics 4 explorations allow you to dive deeper into your data to get insights through customizable and interactive reports tailored to your business needs. For example, you […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 cross-domain tracking not working? Here are the fixes

Cross-domain tracking in GA4 is a built-in workaround that allows you to send user information from one domain to another, preserving session data across domains. This makes sure that the same user is consistently tracked across multiple websites, enabling more accurate and unified analytics. If you’re reading this article, chances are you already know this […]
Julius Fedorovicius
In Google Analytics Tips

Exit Pages in Google Analytics 4

Updated: March 29th, 2025 When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is […]
Julius Fedorovicius
In Google Analytics Tips

21 Most common Google Tag Manager mistakes

Updated: March 29th, 2025 If you’re reading this article, you’ve probably been in this situation: you open Google Tag Manager, set up your tags, triggers, and variables correctly (at least you thought so), and then it doesn’t work (or doesn’t work how you expected)! You even retraced every line in that 12-step tutorial, but still […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager and Multiple Domains: How to Configure?

Updated: March 29th, 2025 So, you have probably landed on this article because you are working with multiple domains (e.g., domain1.com and domain2.com) and have some doubts on how to handle Google Tag Manager. Should you use one GTM container on all domains? Or should you use one container per domain? In this guide, I’ll […]
Julius Fedorovicius
In Google Tag Manager Tips

Page Path vs Page URL in Google Tag Manager

Updated: March 29th, 2025 If you’re just starting with web tracking and have no prior technical knowledge of the web, you might be confused about which Page variables (in Google Tag Manager) to use and when. Questions like “what is the difference between Page Path and Page URL?” might be pretty common. That’s why I’ve […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Audiences (GA4 Audiences) – How to use them?

Updated: March 29th, 2025 When analyzing your data with Google Analytics 4 and comparing different subsets, you have features like segments, audiences, and comparisons. For new GA4 users, this might be confusing because each feature has some similarities but significant differences. In this blog post, we will look closely at Google Analytics 4 audiences: what they […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Outbound Click Data in Google Analytics 4?

Updated: March 29th, 2025 Google Analytics 4 can track additional events, not just page views. This is all possible thanks to Enhanced Measurement. However, finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find outbound click data in Google Analytics 4. Table of Contents […]
Julius Fedorovicius
In Google Analytics Tips