A Guide to Referrer in Google Tag Manager

Updated: March 27th, 2025 When you create a new Google Tag Manager, you’ll see several built-in variables enabled by default. One of them is Referrer. What is it, and why is it useful? Let’s find out. Here’s what you will learn in this article What is Referrer in GTM? Where can I find the Referrer? […]
Julius Fedorovicius
In Google Tag Manager Tips

Content Groups in Google Analytics 4

Updated: March 26th, 2025 Have you ever explored the pages on your site and felt like you could not get the insights you needed because the data was too granular? To better understand your data, it may seem necessary to export your page-level data into another tool and use regular expressions (or another method) to […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Acquisition Reports in Google Analytics 4

Updated: March 26th, 2025 One of the most common use cases of Google Analytics is to view where your visitors are coming from. Even though Google Analytics 4 can show this data, some parts of the interface might be confusing compared to the previous version, Universal Analytics. That’s why I decided to publish this blog […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Key Events Not Working? Here are the solutions

Updated: March 26th, 2025 In this industry, few things are more frustrating than investing time in a tutorial or video, following every step, only to find that your setup doesn’t work as expected. Maybe the blog post you followed was outdated, or you misunderstood a crucial detail in the tutorial. Perhaps a bug in the […]
Julius Fedorovicius
In Google Analytics Tips

Demographics reports in Google Analytics 4

Updated: March 26th, 2025 After you install Google Analytics 4 and start collecting some events, you can have a rough view of what your visitors are doing on a site. But do you know who your visitors are? What is their average age, interests, and gender? Data like this can help you better understand your target […]
Julius Fedorovicius
In Google Analytics Tips

Transferring Google Tag Manager to a new domain or website

If you’ve stumbled across this article, you are probably in a position where you have GA4 installed on your site using Google Tag Manager but are now changing your site’s domain or creating a new site and wanting to reuse an existing GTM container. First things first, this is possible. You can reuse the GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

DOM Ready trigger in Google Tag Manager: Quick Guide

Updated: March 25th, 2025 Disclaimer: This blog post relates to another article about the Window Loaded trigger. When a page loads (and you have enabled GTM preview and debug mode), you will see three standard events: Page view, DOM Ready, and Window Loaded (if you see just 2, this is bad, and you should read […]
Julius Fedorovicius
In Google Tag Manager Tips

How to use Funnel Exploration Report in Google Analytics 4 (GA4)

Updated: March 5th, 2025 The only good funnel reports in older Google Analytics versions were related to Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others were mediocre at best. With the rise of GA4, Google attempted to fix this issue by providing a Funnel Exploration report. It allows you to build […]
Julius Fedorovicius
In Google Analytics Tips