How to use Funnel Exploration Report in Google Analytics 4 (GA4)

Updated: March 5th, 2025 The only good funnel reports in older Google Analytics versions were related to Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others were mediocre at best. With the rise of GA4, Google attempted to fix this issue by providing a Funnel Exploration report. It allows you to build […]
Julius Fedorovicius
In Google Analytics Tips

Why do I see only 2 month data in Google Analytics 4?

Here’s a situation. You install Google Analytics 4 on your website, start collecting data, and then after several months, you decide to check the data in Explorations. Unfortunately, you realize that the data there is only of the last 2 months. Why is that? In this quick blog post, I will explain why you see only […]
Julius Fedorovicius
In Google Analytics Tips

Custom JavaScript variable in Google Tag Manager

When it comes to tracking user interactions and customizing data collection, Google Tag Manager (GTM) offers incredible flexibility through its built-in variables. However, sometimes the default options just aren’t enough for the specific insights you need. That’s where the Custom JavaScript variable comes in. With a bit of JavaScript, you can build powerful custom variables […]
Julius Fedorovicius
In Google Tag Manager Tips

Looker Studio Tutorial for Google Analytics 4

Since Google Analytics 4’s data visualization options are limited, more GA4 users are turning to Looker Studio (not to be confused with Looker) for their data visualization needs. Looker Studio is a tool for creating customized dashboards and reports, providing the flexibility to analyze data in more depth. It provides a user-friendly drag-and-drop interface for […]
Julius Fedorovicius
In Google Analytics Tips

DOM Element variable in Google Tag Manager

Updated: March 18th, 2025 In this blog, I’ve already published articles about various Google Tag Manager variables, e.g., Auto-event variable, URL variable, Undefined variable, etc. But there’s one more that did not get a lot of publicity here, the DOM Element variable. That’s because it requires some technical knowledge, and I’m not its biggest fan (due […]
Julius Fedorovicius
In Google Tag Manager Tips

Total users vs Active users vs New users in Google Analytics 4

In Google Analytics 4, understanding your user metrics is key to measuring the success of your website or app. These metrics include Total, Active, New, and Returning users. You’ve likely come across all these metrics while exploring your data in GA4, and if you’ve wondered, “What is the difference between Total users vs Active users […]
Julius Fedorovicius
In Google Analytics Tips

Enhanced Measurement in Google Analytics 4: The Guide

Updated: March 13th, 2025 When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the […]
Julius Fedorovicius
In Google Analytics Tips