Free Form Reports in Google Analytics 4 (GA4 Explorations)

Updated: March 12th, 2025 In the Google Analytics 4 interface, you have several options for viewing data (Reports section, Explore, Advertising). This time, we’ll focus on the Explore (a.k.a. Explorations). It’s the place where you can do ad-hoc analysis and dig deeper into your data. In today’s blog post, I wanted to focus on one […]
Julius Fedorovicius
In Google Analytics Tips

What is Google Tag Manager Noscript?

Updated: March 1st, 2025 After you create a new Google Tag Manager container, the interface asks you to place two codes on your website, one in the <head> and the other right after the opening <body> tag. But have you ever wondered why there are two codes instead of one? Usually, tracking tools, like Google Analytics, […]
Julius Fedorovicius
In Google Tag Manager Tips

Quick Guide: dataLayer.push with examples

Updated: March 10th, 2025. This quick guide was born after getting multiple questions from Google Tag Manager beginners/intermediate users: when should I use dataLayer.push() and when Data Layer declaration (dataLayer = [{}])?  The reason why this question was raised at all is that Google Tag Manager’s official documentation used to be a bit misleading in some […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Segments: The Guide

Updated: March 8th, 2025 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions (key events)), you should drill down into your reports to find patterns and identify the most valuable users. In this blog post, I will explain Google […]
Julius Fedorovicius
In Google Analytics Tips

How to track promotions with Google Analytics 4 ecommerce

Promotions are banners or popups that you can show on your ecommerce site to promote certain sales or special offers. The idea here is that visitors will be incentivized by the offers on these banners and popups to make a purchase. Promotions are helpful to increase user activity, but how can you measure their actual […]
Julius Fedorovicius
In Google Analytics Tips

Guide: How To Use Timer Trigger in Google Tag Manager

Updated: March 2nd, 2025. Are you looking for ways to fire a specific tracking script or pop-up after a 20-second delay? If your answer is Yes, hop on board because I’ll show you how to use the timer trigger in Google Tag Manager.   Table of Contents What is a Timer Trigger? Create a Timer […]
Julius Fedorovicius
In Google Tag Manager Tips