How to Extract a Query Parameter with Google Tag Manager

Updated: March 1st, 2025 Google Tag Manager can help you do a lot of useful things, and extracting query parameters is one of them. If a URL of the page contains a query parameter (it comes after the question mark in the address), you can turn that into a variable in Google Tag Manager and reuse […]
Julius Fedorovicius
In Google Tag Manager Tips

Benefits of Server Side Tagging (with Google Tag Manager)

Updated: February 28th, 2025 You have probably heard multiple people talking about how server-side tagging is the future of analytics implementations. But before you dedicate time and resources to this topic, you want to understand the potential benefits of this solution better. Well, look no further. In this blog post, I will explain the benefits […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Container Code. In <head> or <body>?

Google Tag Manager official recommendation states that in order to install it you need to place the <script> code somewhere in the website’s <head> and the <noscript> part should be added immediately after the opening <body> tag. But what should you do if a performance-obsessed developer does not agree to follow these instructions? What if a developer insists […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Signals not working? Here are the solutions

When enabled in GA4, Google Signals collects additional data about your website visitors: demographics (age, gender) and interests. Sounds great, right? However, since you’ve landed on this article, you’re probably experiencing issues. In this article, we will explore why Google Signals is not working and whether you can do anything to fix it—though, in some […]
Julius Fedorovicius
In Google Analytics Tips

Track PDF Downloads with Google Tag Manager

Updated: February 28th, 2025 Tracking file downloads on your website is essential for understanding user engagement and ensuring that the content you create resonates with visitors. By tracking downloads, you can gauge the value of your efforts and save time by focusing on content that generates the most interest. You can follow two methods to […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

12 Reasons Why You Should Use Google Tag Manager

Updated: February 24th, 2025 Let me guess how you landed on this page: you heard people around you talking about this tool called Google Tag Manager (GTM). You keep noticing this name more and more often in forums, various events, etc. Some say it will help you track website visitors more easily, while others promise that you […]
Julius Fedorovicius
In Google Tag Manager Tips

What Does Exit Mean in Google Analytics 4?

Exits. You probably saw this metric somewhere in the Google Analytics 4 interface. But what does it mean? The exit page is the last page of the session. Every time a page is the last page of a session, the Exits metric increases by 1. Where to find exits in Google Analytics 4? To view exits, […]
Julius Fedorovicius
In Google Analytics Tips

99 Things You Can Do with Google Tag Manager

Updated: February 19th, 2025 Ah… Good old clickbait. Add a huge number to the title of the popular topic, and you’re good to go. Oh, I almost forgot to mention that #54 will shock you, and you won’t believe what is in the #72! Just kidding. All the entries on the list are definitely worth checking […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Move Google Tag Manager Container to Another Account

Updated: February 15th, 2025 There might be some situations where you want to move the Google Tag Manager container to another account. Maybe your company was acquired, or maybe your agency created a container in their account, and now you want to have the ownership under your own account. Unfortunately, there is no simple way […]
Julius Fedorovicius
In Google Tag Manager Tips