Pages per Session Conversions for Single-Page Applications (GA4)

This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers. One of my previous articles on Analytics Mania was about tracking pages per session conversion in Google Analytics (GA4), commonly called page depth goal in “Universal Analytics,” and in that article, I discussed the two approaches for measuring […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Track Webflow Forms with Google Tag Manager and GA4

If you followed my tutorial on installing GTM and GA4 on a Webflow site, you may now be ready to expand your site’s tracking beyond the basic out-of-the-box solution GA4 provides. In this tutorial, I will show you the next step: how to track WebFlow forms with Google Tag Manager and send those events to […]
Julius Fedorovicius
In Google Analytics Tips

How to Debug iFrame with Google Tag Manager Preview Mode

In October of 2020, the team behind Google Tag Manager released a completely new version of Google Tag Manager preview mode. That was a necessary step in its evolution (because the industry is moving away from 3rd party cookies). If you are new to the preview mode, read this blog post and watch this video tutorial. […]
Julius Fedorovicius
In Google Tag Manager Tips

Prevent Duplicate Form Submissions with Google Tag Manager

With Google Tag Manager, you can track various user interactions, including form submissions, and send this data to Google Analytics 4 or another analytics platform for deeper insights. But what happens when a user submits the same form multiple times or repeatedly refreshes the “Thank You” page? These duplicate submissions can skew your data! In […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to Bounce rate in Google Analytics 4

Updated: January 4th, 2025 Bounce rate. Some people love it. Some hate it. When Google Analytics 4 was introduced, bounce rate was not available (even though many people used it in the previous versions of GA). However, after a couple of years, it is back. In this tutorial, I will explain what it is and […]
Julius Fedorovicius
In Google Analytics Tips

Ecommerce conversion rate in Google Analytics 4

Updated: December 10th, 2024 In the older version of Google Analytics, there was a metric called Ecommerce conversion rate. Even though no such metric is available in Google Analytics 4, it’s still possible to build a report with it. In this quick tutorial, I will show you how to find ecommerce conversion rate in GA4 standard […]
Julius Fedorovicius
In Google Analytics Tips