Google Tag Manager Conversion Tracking

If you are running marketing campaigns (and you want your audience to complete certain goals on your website), you have to measure the effectiveness of your marketing efforts. Which ads/posts/content are performing better? Which ones are doing worse? Which keywords of paid advertising are expensive but drive little to no results? All of these (and other) […]
Julius Fedorovicius
In Google Tag Manager Tips

Facebook Conversion Tracking With Google Tag Manager

Updated: July 17th, 2024. If you already use Facebook as a marketing tool, you want to measure results. You have multiple options, including remarketing, Facebook conversion tracking, etc. Everything requires time to implement. Let’s say you email the developer; completing the task takes weeks. With the help of Google Tag Manager, you can speed up […]
Julius Fedorovicius
In Google Tag Manager Tips

This will solve all your GA4 problems (GA4 for Poor)

Early in 2024, I had the chance to attend the Superweek conference, a gathering that brings together the sharpest minds in digital analytics. One of the highlights of this event is the Golden Punchcard competition, where participants present innovative, useful, and sometimes mind-blowing solutions for digital analysts. Naturally, it’s a high-energy contest filled with creativity. […]
Julius Fedorovicius
In Google Analytics Tips

JavaScript for Google Tag Manager: 5 topics to learn

You might not know it, but when using Google Tag Manager, you’re essentially configuring JavaScript code that is looking for website interactions and fires tracking codes. Google Tag Manager just provides an easy UI to do this, so no coding experience is needed! However, the more you work with Google Tag Manager, the more you […]
Julius Fedorovicius
In Google Tag Manager Tips

Get More Data About a User with JavaScript Variable

In one of my previous blog posts, I’ve explained what is JavaScript variable in Google Tag Manager and how to use it. This time, I thought I’d give you more examples of where you can apply it. Currently, my courses are hosted on Teachable. I decided that I didn’t want to spend my time building and […]
Julius Fedorovicius
In Google Tag Manager Tips

5 SEO Reports in Google Analytics 4 (how to build them)

Despite Google Analytics offering few built-in reports, its customizable features enable users to customize and create reports easily. In this tutorial, we will explore five distinct SEO reports (Search Engine Optimization), allowing you to optimize your SEO strategies effectively. Let’s get into it! Table of Contents Here’s what you will learn in this article What […]
Julius Fedorovicius
In Google Analytics Tips