Segments vs Audiences vs Comparisons in Google Analytics 4

Updated: September 12th, 2024 If you have tried to work with Google Analytics 4, you probably noticed that there are different features available for analysis (or building of retargeting audiences). I am talking about segments, audiences, and comparisons. There might be a slight overlap between some features but in general, they are designed to serve […]
Julius Fedorovicius
In Google Analytics Tips

DOM Scraping with Google Tag Manager

Have you ever set up an event and thought to yourself, “It would be great if I could include some more information with this event, but I’m not sure how to capture it”. DOM scraping might just be the solution you need. DOM scraping enables you to collect additional details about user actions directly from […]
Julius Fedorovicius
In Google Tag Manager Tips

BigQuery shows more purchases than Google Analytics 4

If you have linked your Google Analytics 4 property to BigQuery, you might notice discrepancies between the data you see in the GA4 UI and what is available in BigQuery. This includes e-commerce data, where you may see a higher number of purchases in BigQuery compared to GA4. Weird, right? So, if you are wondering […]
Julius Fedorovicius
In BigQuery Google Analytics Tips

Google Tag Manager in View Only Mode? Here’s the fix

Here’s a situation. You open a Google Tag Manager container but there is no Preview or Submit buttons at the top right corner of the GTM interface. What is happening? How to fix this? In this quick blog post, I’ll explain that. The reason why you are not seeing the Preview and Submit buttons is […]
Julius Fedorovicius
In Google Tag Manager Tips

How to find Google Analytics Tracking ID?

Updated: August 29th, 2024 There are various reasons why you need to use Google Analytics Tracking ID. Maybe you want to integrate GA4 with your Content Management System (CMS). Maybe you want to track an event with Google Tag Manager, and with each event, you also have to include the ID (also known as GA4 […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Conversion Tracking

If you are running marketing campaigns (and you want your audience to complete certain goals on your website), you have to measure the effectiveness of your marketing efforts. Which ads/posts/content are performing better? Which ones are doing worse? Which keywords of paid advertising are expensive but drive little to no results? All of these (and other) […]
Julius Fedorovicius
In Google Tag Manager Tips

Site Search Terms with Revenue in Google Analytics 4

Even though you can track site searches with Google Analytics 4, it doesn’t automatically attribute revenue to search terms. So, if the search for “white t-shirt” or “games for kids” results in the most revenue from purchases, you wouldn’t know! Knowing what terms lead to the most revenue can help you determine how to spend […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips