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[VIDEO] Track the Initial Traffic Source of the Visitor with Google Tag Manager

Update:Ā This is no longer needed in GA4 because Google Analytics 4 offers “First user…” dimensions such as “First user source/medium”.   This week, the format of the content is a bit different. I did the 2nd guest video on Julian’s MeasureSchool channel (I’m pretty sure that no introduction is needed here and every one of […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How To Add a Copyright Notice to the Copied Text (with GTM)

Last week, I had a live Google Tag Manager training session and was showcasing the library of 30+ GTM Recipes to my students. When I mentioned the Copy text recipe by Daniel Carlbom, a student asked:Ā is it the recipe which adds a copyright notice when someone copies and pastes the text? I said “no”. “Is […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Remove FBCLID from Google Analytics 4?

When I am writing this blog post, Google Analytics 4 does not have a native method to easily remove unwanted URL query parameters. As a result, your reports might look something like this: See all those fbclid=xxxx? They make your reports harder to read, and if the same page was visited by multiple users from […]
Julius Fedorovicius
In Google Analytics Tips

How to Insert Variables in Google Tag Manager: 7 Things to Keep In Mind

Tags, triggers, and variables are the holy trinity of Google Tag Manager. In case you didn’t know (which I doubt), Tags are various functions that can track visitors, inject something into a website’s code, display a popup, etc., while Triggers are rules that define when tags should be fired. What about variables? What are those? […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Properly Share Google Tag Manager Preview Mode

When you are configuring Google Tag Manager and something is not working, you are going to look for help. Maybe you will contact a more experienced coworker, maybe you will post a question in the Google Tag Manager forum, or do something else. You can greatly increase your chances of getting help if you describe […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Page Translations with Google Tag Manager and Google Analytics

Very recently, I spotted a conversation somewhere online asking about page translations (unfortunately, I don’t even remember on which platform/community did this happen. Anyway, if I recall correctly, the request was to track the original title of the page in GA (rather than the translated one) and that way keep the data purity at a […]
Julius Fedorovicius
In Google Tag Manager Tips

Best Google Tag Manager Books and E-books

There are many ways how you can learn Google Tag Manager. You can browse thousands of blog posts, watch videos, you can read books, take online courses. For me, the most efficient (time-wise) option is online courses. That is why I create and offer them myself. They allow people to follow a step-by-step system on […]
Julius Fedorovicius
In Google Tag Manager Tips

Introducing Google Analytics 4 Community

4 years ago, I launched a Google Tag Manager community on Facebook and now it has tens of thousands of members. The community is active and people are helping each other. That’s awesome to see! But here’s the thing. That group is only for Google Tag Manager questions.Ā Since the number of GA4 questions (where GTM […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Firing Twice? Here’s a solution

Here’s a situation. You are using a Google Tag Assistant (legacy) Chrome extension and you get a ā€œMultiple installations of Google Tag Managerā€ warning. You ask your developer to make sure that Google Tag Manager is really installed once and he/she confirms that. So why is Tag Assistant saying thatĀ Google Tag Manager is firing twice? […]
Julius Fedorovicius
In Google Tag Manager Tips

Sudden drop in bounce rate of Google Analytics? Here is how to fix it

One day you open your Universal Analytics (GA3) reports and there is a sudden drop in bounce rate. Maybe it’s even 0? This does not mean that overnight your website became much more engaging. This shows that something is broken in your Google Analytics setup. In this blog post, I will walk you through the […]
Julius Fedorovicius
In Google Analytics Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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