How to Set Up Google Tag Manager Server-side Tagging with Cloud Run

Updated: June 13th, 2025. When Google launched the public beta of server-side Google Tag Manager (SGTM) on August 12, 2020, the audience split into several groups. Some people were cheering and shouting, “THIS IS HUUUUGE” while others were confused and asked “do we really need it?”. This is understandable because server-side tagging is not an […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Form Tracking with GA4: 7 methods

Updated: June 13th, 2025 While talking with marketers, I noticed that one of the most popular topics among them is form tracking. Unfortunately, in some cases, form tracking might become a real pain in the butt (especially if a marketer has no clue what CSS or HTML is). But do not fear because, in this blog post, I’ll show you 7 […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

How to Query Google Search Console Data in BigQuery?

Updated: June 11th, 2025 Google Search Console is one of the go-to tools for figuring out what content to create next. However, one major limitation is that the interface only displays the top 1,000 search queries, which can be quite restrictive when trying to get a comprehensive view of your site’s performance. One workaround is […]
Julius Fedorovicius
In BigQuery

Google Tag Gateway: What is it, and How to Configure it

You’ve probably heard about the growing concerns about how increasing privacy restrictions and blockers make it harder to collect accurate analytics data. Google has given us the tools to deal with this, like server-side tagging and Google Tag Gateway. In this article, we’ll explore Google Tag Gateway: what it is, how it works, and the […]
Julius Fedorovicius
In Google Analytics Tips

Microsoft Conversion Tag Still Running? Here’s the fix

You configure the Conversion Tag for Microsoft Ads, you think it should be firing correctly, but Google Tag Manager preview mode shows it’s “Still running”. Frustrating, I know. I’ve been there. This usually happens due to a subtle misunderstanding of how the Microsoft Advertising UET tag template works. In this post, I’ll walk you through […]
Julius Fedorovicius
In Google Analytics Tips

Still Running tags in Google Tag Manager: Here’s how to fix it

Updated: May 12th, 2025 Here’s a problem: you enable Google Tag Manager Preview and Debug mode and see that a certain (or maybe multiple) tags are displayed as “still running”. You refresh the page, but the problem still persists. Why are your tags in Google Tag Manager “Still running”? There are several reasons: You are using […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Exclude a Country from Google Analytics 4 (6 ways)

This tutorial will show you multiple ways to exclude a country from Google Analytics 4 reports. Why? Maybe you want to exclude countries where you don’t have any marketing campaigns or business operations to reduce the amount of data being processed. Whatever your reasons, if excluding countries is what you’re interested in, this is the […]
Julius Fedorovicius
In Google Analytics Tips

What to do if Event Tracking in Google Tag Manager is not working?

Updated: May 8th, 2025. Google Tag Manager empowers you to track various events on a website and then send that data to tools like Google Analytics 4, where you can analyze. In many standard cases, you can track those interactions without the developer’s input. However, sometimes you get stuck when event tracking is not working. […]
Julius Fedorovicius
In Google Tag Manager Tips