Custom Image Tag Demystified (GTM)

Updated: January 1st, 2022 If you’re just starting to learn GTM, you probably already have this question in mind (or you’ll have it soon). You’ve already implemented some Google Analytics Tracking to your site, so you’re not completely unfamiliar with GTM. But the question keeps bugging you. What is Custom Image Tag in Google Tag Manager? […]
Julius Fedorovicius
In Google Tag Manager Tips

Triggers in Server Google Tag Manager Containers

When server-side Google Tag Manager was introduced, there was only one type of trigger, Custom. But when the number of them increased, it’s time for a quick blog post explaining each type and their differences. Let’s take a look at triggers in Server Google Tag Manager containers. By the way, if you want to learn much […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Limits (account limit, container limit, etc.)

Occasionally, I receive questions about Google Tag Manager limits. How many containers can you have in GTM? How many accounts? And so on. Since there is no official page with all the limitations published in a single place, I decided to post this quick article. Some information was found in other resources, other limitations were […]
Julius Fedorovicius
In Google Tag Manager Tips

Low Bounce Rate in Google Analytics isn’t Good. Here’s How to Fix it

Updated: September 12th, 2021. Everybody wants to have a low bounce rate in Google Analytics. This phrase was recently said in the Google Tag Manager community by one of our members. The quick discussion was about whether particular events in Google Analytics should be tracked as interactions or not because the choice impacts the bounce metric. The truth […]
Julius Fedorovicius
In Google Tag Manager Tips

How to See Shopify Webhooks in Server-side GTM Preview Mode

This blog post is sort of like a sequel to this one. I was just playing around and thought that maybe some of my readers will find it useful. In a nutshell, if you want to see incoming requests in your server-side GTM’s preview mode, those HTTP requests must either contain 3 gtm-related cookies (read more here) […]
Julius Fedorovicius
In Google Tag Manager Tips

See Incoming Requests in Server GTM Preview Mode Without Cookies

When you enable preview mode in server-side GTM, 3 first-party cookies are stored in your browser: gtm_preview, gtm_auth, gtm_debug. Thanks to these cookies, you can see incoming HTTP requests (coming from your website) in the SGTM preview if your website and your SGTM setup are using the same main domain (e.g. www.mywebsite.com and sgtm.mywebsite.com) That is […]
Julius Fedorovicius
In Google Tag Manager Tips

Missing DOM Ready and Window Loaded events in GTM?

This will be a very quick guide, and it’s based on one of the recent posts in the GTM community on Facebook. One of the members faced a situation where DOM ready (a.k.a. gtm.dom) and Window Loaded (a.k.a. gtm.load) were missing in the Data Layer although the Container Loaded event (gtm.js) worked just fine. Simo Ahava’s eagle eyes spotted […]
Julius Fedorovicius
In Google Analytics Tips

Complete Guide: Google Tag Manager + Twitter

Updated: August 11th, 2021 If you’re already using Twitter as a marketing tool, you want to measure the results, right? But how can you track interactions such as “Tweet” button clicks? What about Twitter conversions? Everything used to work like this – you send an email to the developer with requirements of what should be tracked and it […]
Julius Fedorovicius
In Google Tag Manager Tips