Introduction to Google Tag Manager Server-side Tagging

Updated: January 24th, 2023. When Google launched the public beta of server-side Google Tag Manager (SGTM) on August 12, 2020, the audience split into several groups. Some people were cheering and shouting, “THIS IS HUUUUGE” while others were confused and asked, “Do we really need it”. This is understandable because server-side tagging is not an […]
Julius Fedorovicius
In Google Tag Manager Tips

3 Ways to Pull Data from Data Layer with Google Tag Manager

Updated: January 23rd, 2023. The Data Layer is the foundation on which Google Tag Manager heavily relies. It ensures maximum flexibility, portability, and ease of implementation. In my other blog post, I have explained how it works and how you can get the most out of it. However, not all aspects were covered there. Since […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to Conversion rate in Google Analytics 4

Updated: January 8th, 2023 When Google Analytics 4 was introduced, it was missing one very important metric that many people relied on in GA3, conversion rate (CR). Even though we could see the total number of conversions, that was not enough (because the CR allowed us to see the percentage of sessions that were performing well). […]
Julius Fedorovicius
In Google Analytics Tips

Google Ads Conversion Tracking with Google Tag Manager

Updated: January 7th, 2023 If you’re running Google Ads campaigns to drive website traffic, tracking your campaigns’ effectiveness is critical. The best way to do this is by setting up conversions. How does this help? Some examples that might be relevant to you are: You can better understand which ads are working and which ones […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Tutorial for Beginners

Updated: January 6th, 2023 Compared to the previous versions, GA4 is a completely revamped platform. New interface, new tag template in Google Tag Manager, new data model, new steps to configure, etc. This raises many questions: where to get started? What should be the optimal setup? If you are unsure how to get started, you’ve […]
Julius Fedorovicius
In Google Analytics Tips

How to Find Time to Learn New Skills?

Updated: December 20th, 2022 In December of 2019, I sent a survey to my email subscribers (because I wanted to know where they currently are in their learning journey (and some other stuff)). Among a bunch of new stuff I learned about you, I noticed that many of you cannot find enough time to learn […]
Julius Fedorovicius
In Uncategorized

Complete Google Tag Manager Data Layer Tutorial

Updated: December 19, 2022 Data Layer is one of the main Google Tag Manager concepts, which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, no tags would be fired. It keeps your tag management running properly and is the key to unlocking Google Tag […]
Julius Fedorovicius
In Google Tag Manager Tips