Google Tag Manager Click Tracking: All You Need to Know

Updated: May 20th, 2019. As a feature, click tracking in Google Tag Manager is a perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video and done! You can track buttons, outbound link clicks, etc. However, what I’ve noticed among GTM beginners is that they do not […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Track Single Page Web App with Google Tag Manager

Updated: May 19th, 2019. Tracking page views on regular websites is fairly easy: you just add a tracking code to every page and done! Every time a visitor clicks an internal link, a browser window refreshes, and a new page view hit is sent to Google Analytics. But when it comes to single page websites (or […]
Julius Fedorovicius
In Google Tag Manager Tips

9 Most Common Enhanced Ecommerce Mistakes (Implemented via GTM)

Enhanced Ecommerce (EE) is probably the most powerful web tracking feature in the Google Analytics toolset (I intentionally added the word “probably” so that I would more or less right #thanksCarlsberg). It allows you to track not only the final goal (purchase or something similar) but also the entire funnel (starting from the product impression). However, […]
Julius Fedorovicius
In Google Tag Manager Tips

New Google Tag Manager course: coming soon

Last year in late August, I launched my first Google Tag Manager course for Beginners. Hundreds of happy students, many positive reviews, and good feedback were really rewarding. Time went by and a growing number of requests started pouring in, asking for the next Google Tag Manager course. So that time has come! For the […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Page Translations with Google Tag Manager and Google Analytics

Very recently I spotted a conversation somewhere online asking about page translations (unfortunately, I don’t even remember on which platform/community did this happen. Anyway, if I recall correctly, the request was to track the original title of the page in GA (rather than the translated one) and that way keep the data purity at a […]
Julius Fedorovicius
In Google Tag Manager Tips

14 funny Google Tag Manager reaction GIFs (Part 3)

It’s a tradition around here to post a new batch of Google Tag Manager reaction GIFs every year on April 1st. Nothing serious, just take a 2-minute break from tag management (even though it’s Monday). If you haven’t seen two installments from previous years, you can do that here: Part 1 of GTM Reaction GIFs […]
Julius Fedorovicius
In Uncategorized

DOM Element variable in Google Tag Manager

In this blog, I’ve already published articles about various Google Tag Manager variables, e.g. Auto-event variable, URL variable, Undefined variable, etc. But there’s one more that did not get a lot of publicity here, DOM Element variable. That’s because it requires some technical knowledge and I’m not its biggest fan (due to its fragility). Those […]
Julius Fedorovicius
In Google Tag Manager Tips