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“Pages per Session” Conversion in Google Analytics 4

In Universal Analytics, conversions were called “goals” and there were several types of them that you could create: destination-based goal, event-based goal, session-duration-based, and a goal that counted based on the number of pages per session. When Google Analytics 4 was introduced, it was still pretty simple to recreate destination-based and event-based goals/conversions. But about […]
Julius Fedorovicius
In Uncategorized

Scroll tracking with Google Analytics 4 and Google Tag Manager

Compared to Universal Analytics, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if you want to track […]
Julius Fedorovicius
In Uncategorized

How to Exclude Internal Traffic in Google Analytics 4

When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes even a larger problem when you’re working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal traffic in Google […]
Julius Fedorovicius
In Uncategorized

5 Ways to Track Site Search with Google Tag Manager and Google Analytics 4

Updated: February 23rd, 2021 Site search tracking has always been a hidden gem for me when it comes to analyzing visitors’ behavior on a site. Why? Because you can quickly identify what your visitors are looking for on your site and whether you have to offer something relevant. Google Analytics 4 Enhanced Measurement is capable […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Downgrade from Google Analytics 4 to Universal Analytics

When Google Analytics 4 was officially announced, it became the default type of property in GA.  Thus many people got confused. Can they still create Universal Analytics property? As a result, I noticed an increased volume of forum threads, messages, etc. asking how can they downgrade to Universal Analytics, or in other words, how can […]
Julius Fedorovicius
In Uncategorized

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: February 19th, 2021 When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this blog post and a video tutorial. Today, I will show how to track events with […]
Julius Fedorovicius
In Google Analytics Tips

How to Use Funnel Analysis Report in Google Analytics 4

The only good funnel reports in Google Analytics (in my opinion) were related to the Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others were meh. With the rise of GA4, Google attempts to fix this issue by providing a Funnel analysis report. It allows you to build funnel reports on-the-fly (as […]
Julius Fedorovicius
In Uncategorized

How to Use Exploration Reports in Google Analytics 4

Compared to Universal Analytics, Google Analytics is missing a lot of predefined reports that we are familiar with (e.g. landing page, site search, etc.). I don’t know if this will change in the future, but I hope so! In the meantime, we got a pretty powerful suite of reporting capabilities called Analysis Hub. It’s the […]
Julius Fedorovicius
In Uncategorized

Google Tag Manager Tutorial + Video & Free E-Book for Beginners

Updated: February 14th, 2021.  NOTE: This blog post includes Google Analytics 4 examples. If you are looking for a Google Tag Manager tutorial with Universal Analytics examples, read this instead. **** Google Tag Manager is an amazing tool. Need to add a particular tracking pixel to a website? Not a problem! Want to track submissions of a […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Best Ways to Learn Google Tag Manager

Updated: February 10th, 2021. Google Tag Manager is a very handy tool that helps you manage marketing tags (a.k.a. tracking codes) in one place and deploy them (usually) without the developer’s help. If you consider yourself a beginner, you’re probably wondering where to start? What’s the best way to learn Google Tag Manager? If you’re an […]
Julius Fedorovicius
In Google Tag Manager Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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