Track Contact Form 7 with Google Tag Manager

Updated: January 14th, 2021 Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions, say, with Google Analytics 4 and then measure the overall performance: where do those conversions come from? which forms perform better? etc. Nowadays, one of the most popular ways how […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

Missing DOM Ready and Window Loaded events in GTM?

Published: January 13th, 2021 This will be a very quick guide and it’s based on one of the recent posts in the GTM community on Facebook. One of the members faced a situation where DOM ready (a.k.a. gtm.dom) and Window Loaded (a.k.a. gtm.load) were missing in the Data Layer although the Container Loaded event (gtm.js) worked just fine. […]
Julius Fedorovicius
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The most up-to-date GTM course is here

Many things have changed in the last 6 months: the new GTM preview mode, Google Analytics 4, etc. As a result, thousands of learning resources/tutorials/courses became out-of-date almost instantly. But I’ve got that covered! I have completely re-recorded my Google Tag Manager Masterclass for Beginners 3.0. It contains many examples related to GA4 and other […]
Julius Fedorovicius
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Track Clicks with Google Analytics 4 and GTM

If you are just starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. There are many clickable elements on your website and you want to understand how website visitors are interacting with them. In this blog post, we will take a […]
Julius Fedorovicius
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A Guide to DebugView in Google Analytics 4

When you implement something in Google Analytics (or any other platform), never trust your gut. Always verify that the data was actually received by the platform and is displayed in reports the way you expect it. In Universal Analytics, this was done by checking real-time reports (to verify events, conversions, page views). But if you […]
Julius Fedorovicius
In Uncategorized

How to Find Time to Learn New Skills?

Updated: December 20th, 2020 In December of 2019, I sent a survey to my email subscribers (because I wanted to know where they currently are in their learning journey (and some other stuff)). Among a bunch of new stuff I learned about you, I noticed that many of you cannot find enough time to learn […]
Julius Fedorovicius
In Uncategorized

Recommended Events in Google Analytics 4

There’s a lot to cover when it comes to event tracking in GA4. But since the platform is now event-based, it’s natural that I have a bunch of guides related just to events. In this quick guide, we’ll take a closer look at one group of events, recommended events.   The list of recommended events […]
Julius Fedorovicius
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Is Google Tag Manager Preview Mode Not Working? 17 Ways To Fix It.

IMPORTANT: October 16th, 2020. Google has just released a new version of the Preview and debug mode, which works completely differently. If you want to get familiar with it, watch this video first or read this blog post. Updated: December 11th, 2020. Is Google Tag Manager Preview Mode not working? I’m pretty sure we’ve all been there […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to Custom Dimensions in Google Analytics 4

The thing with Google Analytics (or any other similar tool) is that it won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Custom Events with Google Analytics 4

Google Analytics 4 definitely has a steep learning curve. If you compare it to Universal Analytics, there are many differences and event tracking is one of them. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you are interested in learning just how to track custom […]
Julius Fedorovicius
In Google Analytics Tips