DOM Element variable in Google Tag Manager

In this blog, I’ve already published articles about various Google Tag Manager variables, e.g. Auto-event variable, URL variable, Undefined variable, etc. But there’s one more that did not get a lot of publicity here, DOM Element variable. That’s because it requires some technical knowledge and I’m not its biggest fan (due to its fragility). Those […]
Julius Fedorovicius
In Google Tag Manager Tips

How to copy Google Tag Manager tags between containers?

I occasionally receive the following question: how can someone copy Google Tag Manager tags between containers? And that’s a totally valid question. Instead of just manually copying field by field from one container to another you could just simply hit Copy-Paste and move assets between containers. Unfortunately, GTM does not offer such a feature as built-in functionality, […]
Julius Fedorovicius
In Google Tag Manager Tips

Track element visibility based on text with Google Tag Manager

Element Visibility trigger in Google Tag Manager enables you to track elements when they appear on a screen, which is really cool. Even though I still feel a teeny tiny grudge (about the situation when I published a blog post with a custom visibility listener and then Google released their much superior solution several weeks later), I’m […]
Julius Fedorovicius
In Google Tag Manager Tips

Multi-Currency Ecommerce Tracking in Google Analytics with GTM

So you’re planning to implement (or are already implementing) Ecommerce tracking in Google Analytics via Google Tag Manager. Some things went smoother, some not so much. In this case, an online store supports multiple currencies meaning that some purchases can be completed in euros, while the rest are in, say, pounds. Google Analytics reports display only […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager in footer. How bad is it?

I recently received this question from one of the readers who is just starting with GTM and faced some real-life limitations. Google Tag Manager official recommendation states that in order to install it you need to place the <script> code somewhere in the website’s <head> and the <noscript> part should be added immediately after the opening […]
Julius Fedorovicius
In Google Tag Manager Tips

Fire a tag only on the first page view with Google Tag Manager

Recently, I’ve received a question from one of my readers asking how can he fire a tag only on the first page view. What’s a use case for that? Situations may vary but that reader mentioned firing tags of ad-networks for the purpose of remarketing or running time-sensitive campaigns. For example, he wants to show […]
Julius Fedorovicius
In Google Tag Manager Tips