In Universal Analytics, conversions were called “goals” and there were several types of them that you could create: destination-based goal, event-based goal, session-duration-based, and a goal that counted based on the number of pages per session. When Google Analytics 4 was introduced, it was still pretty simple to recreate destination-based and event-based goals/conversions. But about […]

When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes even a larger problem when you’re working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal traffic in Google […]

The only good funnel reports in Google Analytics (in my opinion) were related to the Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others were meh. With the rise of GA4, Google attempts to fix this issue by providing a Funnel analysis report. It allows you to build funnel reports on-the-fly (as […]