10 Most Common Enhanced Ecommerce Mistakes (Implemented via GTM)

Updated: June 7th, 2020. Enhanced Ecommerce (EE) is probably the most powerful web tracking feature in the Google Analytics toolset (I intentionally added the word “probably” so that I would more or less right #thanksCarlsberg). It allows you to track not only the final goal (purchase or something similar) but also the entire funnel (starting from […]
Julius Fedorovicius
In Google Tag Manager Tips

32 Google Tag Manager Debugging and Testing Tips

Updated: June 5th, 2020 Google Tag Manager debugging is an art of its own. Checking the Preview and Debug mode to see if the tag was fired is just the tip of the iceberg. In fact, there are many more things/techniques you need to follow in order to be sure that everything is working properly […]
Julius Fedorovicius
In Google Tag Manager Tips

Data Layer Variable in GTM: What, Why, and Where?

Updated: June 5th, 2020 If you have done anything with Google Tag Manager, you probably already know three key concepts: tags, triggers, and variables. But, actually, you should know there is one more key ingredient, the Data Layer. Google Tag Manager walks hand in hand with the Data Layer which ensures maximum flexibility, portability, and […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide To Google Tag Manager Debug Mode

Updated: June 5th, 2020.  Why doesn’t my tag fire? What data can I send to Google Analytics? Why didn’t this trigger work? When it comes to Google Tag Manager, we sometimes run into trouble that requires further investigation of what’s going on. One of the most important, yet commonly overlooked steps in the GTM process is debugging. It allows us to ensure […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics Cross Domain Tracking with Google Tag Manager. The Guide.

Updated: June 5th, 2020. There are already plenty of resources online that explain how to implement Google Analytics Cross-domain tracking. However, it feels that the questions of this topic are still one of the most popular ones in the community (source of this statement: my gut). And that’s no surprise. Sometimes people just blindly follow guides […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Google Tag Manager DataLayer Explained

Updated: June 4th, 2020. The Data layer is one of the key concepts in the world of Google Tag Manager. It ensures maximum flexibility, portability, and ease of implementation. Remember, GTM works best when deployed alongside the data layer (in fact, broken data layer = severely crippled GTM). At first, Google Tag Manager Data Layer […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Video Tracking Guide: Beyond Youtube

Updated: June 4th, 2020. To understand what website visitors are doing on your site, tracking pageviews is far from enough. You should also consider other interactions, such as clicks, views of particular elements, video interactions, etc. When it comes to videos, the most popular embedded video players are Youtube (I have no stats to support […]
Julius Fedorovicius
In Google Tag Manager Tips

Transfer UTM Parameters From One Page To Another with GTM

Updated: June 4th, 2020.  Imagine this. You’re running a promo campaign that brings traffic to a certain landing page (e.g. landingpage.com). After the visitor clicks the main Call-to-action button (e.g. GET YOUR DISCOUNT), he/she is redirected to another page (2ndpage.com) which asks a visitor to do the final action, install the app, fill in the form, sign up, […]
Julius Fedorovicius
In Google Tag Manager Tips