Google Tag Manager Limits (account limit, container limit, etc.)

Occasionally, I receive questions about Google Tag Manager limits. How many containers can you have in GTM? How many accounts? And so on. Since there is no official page with all the limitations published in a single place, I decided to post this quick article. Some information was found in other resources, other limitations were […]
Julius Fedorovicius
In Google Tag Manager Tips

Trying to Demystify user_engagement Event in Google Analytics 4

If you are at least a little familiar with event tracking in Google Analytics 4, you already know that one of the automatically tracked events is called user_engagement. When exactly does it fire on a website? After taking a look at the official Google Analytics documentation, you’ll see this: user_engagement fires periodically, while the app is in the […]
Julius Fedorovicius
In Google Analytics Tips

Google Ads Conversion Tracking with Google Tag Manager

If you’re running Google Ads campaigns to drive traffic to a website, you must measure the effectiveness of those campaigns. Which ads are working better? Which ones are doing worse? Which keywords are expensive but drive little to no results? All of these (and other) questions can be answered by implementing Google Ads Conversion tracking. […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Tutorial for Beginners

In late 2020, Google renamed its App + Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. It is a completely revamped platform (compared to the previous versions). New interface, new […]
Julius Fedorovicius
In Google Analytics Tips

How to Install Google Analytics 4 with Google Tag Manager

In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. It is a completely revamped platform (compared to the previous versions). New interface, new tag template […]
Julius Fedorovicius
In Google Analytics Tips

How to See Shopify Webhooks in Server-side GTM Preview Mode

This blog post is sort of like a sequel to this one. I was just playing around and thought that maybe some of my readers will find it useful. In a nutshell, if you want to see incoming requests in your server-side GTM’s preview mode, those HTTP requests must either contain 3 gtm-related cookies (read more here) […]
Julius Fedorovicius
In Google Tag Manager Tips

See Incoming Requests in Server GTM Preview Mode Without Cookies

When you enable preview mode in server-side GTM, 3 first-party cookies are stored in your browser: gtm_preview, gtm_auth, gtm_debug. Thanks to these cookies, you can see incoming HTTP requests (coming from your website) in the SGTM preview if your website and your SGTM setup are using the same main domain (e.g. www.mywebsite.com and sgtm.mywebsite.com) That is […]
Julius Fedorovicius
In Google Tag Manager Tips

Still Running tags in Google Tag Manager: Here’s how to fix it

Updated: August 13th, 2021 Here’s a problem: you enable Google Tag Manager Preview and Debug mode and see that a certain (or maybe multiple) tags are displayed as “still running”. You refresh the page but the problem still persists. Why are your tags in Google Tag Manager “Still running”? There are several reasons: You have entered […]
Julius Fedorovicius
In Google Tag Manager Tips