Track Calendly with Google Tag Manager and Google Analytics

If you landed on this page, you (most likely) have embedded a Calendly calendar on your website. People land on your website, they can schedule appointments and you would like to see that data in your analytics (e.g. Google Analytics 4). If my guess was correct, you have come to the right place. In this blog […]
Julius Fedorovicius
In Google Tag Manager Tips

Demographics reports in Google Analytics 4

After you install Google Analytics 4 and start collecting some events, you can have a rough view of what your visitors are doing on a site. But do you know who your visitors are? What is their average age, interests, gender? Data like this can help you better understand your target audience so that you could […]
Julius Fedorovicius
In Uncategorized

How to build custom reports in Google Analytics 4

In Universal Analytics, there was a section in Customization > Custom Reports where you could build custom reports. Things have changed in Google Analytics 4 with the introduction of Analysis Hub that eventually was renamed to Explorations. In today’s blog post, I will explain how to build custom reports in Google Analytics 4 with Explorations by showing […]
Julius Fedorovicius
In Google Analytics Tips

5 Advanced Google Tag Manager tips

If you are already considering yourself an intermediate or maybe even advanced Google Tag Manager user, you are probably looking for new ways to improve your GTM skills to be able to solve more complex challenges. That’s where things like JavaScript, Document Object Model (DOM), and similar topics become more important. Those topics are a […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Conversion Tracking

If you are running marketing campaigns (and you want your audience to complete certain goals on your website), you have to measure the effectiveness of your marketing efforts. Which ads/posts/content are performing better? Which ones are doing worse? Which keywords of paid advertising are expensive but drive little to no results? All of these (and other) […]
Julius Fedorovicius
In Google Tag Manager Tips

Segments vs Audiences vs Comparisons in Google Analytics 4

If you have tried to work with Google Analytics 4, you probably noticed that there are different features available for analysis (or building of retargeting audiences). I am talking about segments, audiences, and comparisons. There might be a slight overlap between some features but in general, they are designed to serve different purposes. In this […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Comparisons – How to use them?

In two of my previous blog posts, I explained how to use segments and audiences. Now, let’s take a look at a third option that you can use for your analysis, Google Analytics 4 comparisons. What are they and when should they be used?   Table of Contents + Hide table of contents + What are […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Audiences (GA4 Audiences) – How to use them?

When it comes to analyzing your data with Google Analytics 4 and comparing different subsets, you have features like segments, audiences, comparisons. For new GA4 users, this might be confusing because each feature has some similarities but also has significant differences. In this blog post, we will take a closer look at Google Analytics 4 […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Segments: The Guide

Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions), you should drill down in your reports to find patterns, identify the most valuable users. In Universal Analytics, this was done with Advanced Segments. In GA4, segments are also available, […]
Julius Fedorovicius
In Google Analytics Tips