8 Reasons Why a Tag in Google Tag Manager is Not Firing (or Fires When it Shouldn’t)

Updated: July 22nd, 2021. Note: Even though some screenshots are using the older version of GTM preview mode, that does not change the essence of this blog post and you should still find the answer. You have configured a tag in Google Tag Manager, enable Preview and Debug mode, try to test it but it […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Tag Manager vs Google Analytics: What’s the difference?

Updated: July 21st, 2021. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what is Google Tag Manager? What’s the difference between Google Analytics events and GTM events? And nowadays I actually […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Is Google Tag Manager Preview Mode Not Working? 22 Ways To Fix It.

Updated: July 21st, 2021. Is Google Tag Manager Preview Mode not working? I’m pretty sure we’ve all been there at least once. This issue has caused some serious headaches in the very beginning when I started using it. Does this sound familiar to you? – GTM Preview and Debug mode is enabled but does not appear on your website […]

Julius Fedorovicius

In Google Tag Manager Tips

Benefits of Google Tag Manager: 14 Reasons to Start Using GTM

Updated: July 19th, 2021 Google Tag Manager is awesome and I cannot imagine a work day without it. It lets me, as a non-developer, manage tracking codes, control simple and complex rules, and much more. What if my colleague wants to start tracking a particular form? Easy! Need to implement a heat map tracking tool? […]

Julius Fedorovicius

In Google Tag Manager Tips

Duplicate Events in Google Analytics 4 and How to Fix them

Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes the reasons for this are quite obvious, but sometimes they were a bit trickier than I initially anticipated. If you are seeing something similar in your GA4 DebugView, you have come to the right […]

Julius Fedorovicius

In Google Analytics Tips

How to do Path Analysis in Google Analytics 4

Analysis Hub in Google Analytics 4 is a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Exploration reports and Funnel Analysis. This time, let’s take a look at another type of report, Path Analysis. In Universal Analytics (GA3) flow reports were quite […]

Julius Fedorovicius

In Google Analytics Tips

Track Youtube Videos with Google Tag Manager and Google Analytics 4

Even though Google Analytics 4 offers built-in Video tracking (thanks to Enhanced Measurement), it does not always work on all websites. Also if you want to modify and change thresholds when video events are sent to GA4, you will need to create your own customized solution. And in this blog post, I will show you […]

Julius Fedorovicius

In Google Tag Manager Tips

Track Vimeo Player with Google Tag Manager and Google Analytics 4

Google Tag Manager offers a built-in Youtube video trigger. But that’s about it. If you are dealing with some other player, you will need to implement custom solutions. And that’s exactly what we are going to do in this blog post. I will show you how to track Vimeo player with Google Tag Manager and […]

Julius Fedorovicius

In Google Tag Manager Tips

Exploring the Click Element Variable in Google Tag Manager

Updated: May 25th, 2021 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, many…), this time, I’d like to put a spotlight on the unsung hero of built-in variables, Click […]

Julius Fedorovicius

In Google Tag Manager Tips

Track Single Page Web App with Google Analytics 4 and Google Tag Manager

Updated: May 17th, 2021. Important: this blog post contains Google Analytics 4 examples. If you are looking for Universal Analytics (GA3) examples, click here ***** Tracking page views on regular websites is fairly easy: you just add a tracking code to every page and done! Every time a visitor clicks an internal link, a browser […]

Julius Fedorovicius

In Google Tag Manager Tips

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