Google Tag Manager event tracking – The Guide

Updated: August 13th, 2026 Before we continue, I want to give a quick disclaimer. Even though the main focus of this article is on Google Tag Manager event tracking, Google Analytics 4 (GA4) will also play a very important role. GA4 presents a new way to look at data, mainly how we visualize events. You […]
Julius Fedorovicius
In Google Tag Manager Tips

Track HubSpot Forms with Google Tag Manager and Google Analytics 4

Updated: August 12th, 2025 If you’re using HubSpot forms on your site to generate leads, you’ll find that the built-in form submission trigger in Google Tag Manager won’t work. Luckily, there is a solution! In this article, I will show you how you can track HubSpot forms with Google Tag Manager and Google Analytics 4. […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Gateway: What is it, and How to Configure it

Updated: August 12th, 2026 You’ve probably heard about the growing concerns about how increasing privacy restrictions and blockers make it harder to collect accurate analytics data. Google has given us the tools to deal with this, like server-side tagging and Google Tag Gateway. In this article, we’ll explore Google Tag Gateway: what it is, how it […]
Julius Fedorovicius
In Google Analytics Tips

How to Install Meta Pixel with Google Tag Manager (Facebook Pixel)

Updated: August 12th, 2026 Note: Facebook has rebranded itself to Meta, but many of its websites’ resources remain branded as Facebook resources. For this reason, we will use both names (Facebook pixel and Meta pixel) interchangeably. If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. However, if you […]
Julius Fedorovicius
In Google Tag Manager Tips

Quick Guide: dataLayer.push with examples

Updated: August 11th, 2026. This quick guide was born after getting multiple questions from Google Tag Manager beginners/intermediate users: when should I use dataLayer.push() and when Data Layer declaration (dataLayer = [{}])?  The reason why this question was raised at all is that Google Tag Manager’s official documentation used to be a bit misleading in some […]
Julius Fedorovicius
In Google Tag Manager Tips

What is Google Data Manager?

For years, if you wanted to send your data into Google Ads, you had a bunch of ways to do it. Customer Match over here, offline conversion import over there, enhanced conversions somewhere else again. Each one with its own setup, its own format, and its own little headaches. And what happened in practice? Most […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Segments: The Guide

Updated: July 21st, 2026 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions (key events)), you should drill down into your reports to find patterns and identify the most valuable users. In this blog post, I will explain Google […]
Julius Fedorovicius
In Google Analytics Tips