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Google Analytics 4 User ID for cross-device tracking: how to configure it

Updated: June 22nd, 2022 Note: this blog post is using Google Analytics 4. If you are looking for Universal Analytics (GA3) examples, click here. Google Analytics 4 has 3 ways of how it identifies people who visit your website: User ID, Google Signals, and by device. “Device” basically means 1st party cookies. If a visitor clears […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

23 Key Benefits of Google Analytics 4

When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you need. In it, I will walk you through the top benefits of Google Analytics 4. But […]
Julius Fedorovicius
In Google Analytics Tips

10 Google Analytics 4 Mistakes in Configuration You Should Avoid

After auditing and working with many Google Analytics 4 setups, I noticed that some errors occur more often than others. Some of them are the result of the unintuitive structure/interface of GA4, others might be considered a misunderstanding. To help you with that, I have picked the 10 common Google Analytics 4 mistakes. In this […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Two Link Click Events in Google Tag Manager Preview Mode

If you landed on this page, chances are that you are seeing two Link Click events in Google Tag Manager preview mode (even though there was just one click). In this blog post, I will explain why this happens and if this is a problem.   Why is happening? The main reason why this happens […]
Julius Fedorovicius
In Google Tag Manager Tips

Where to Find Video Engagement Data in Google Analytics 4?

Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find video engagement data in Google Analytics 4. Note: if you have configured GA4 […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find File Download Data in Google Analytics 4?

Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find file download data in Google Analytics 4.   Video tutorial Prefer video […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Outbound Click Data in Google Analytics 4?

Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find outbound click data in Google Analytics 4.   Check if you have […]
Julius Fedorovicius
In Google Analytics Tips

Am I using Google Analytics 4?

Universal Analytics (GA3) stops collecting data in July 2023 and this forces many businesses to switch to the newer version, Google Analytics 4. But if you are less experienced with GA, you might not be sure which version are you using. Do you need to migrate? So if you are asking yourself “am I using […]
Julius Fedorovicius
In Google Analytics Tips

Exclude URL Query Parameters in Google Analytics 4

In Universal Analytics (GA3), there was a feature called “Exclude URL query parameters” that allowed you to remove unwanted parameters from the URLs and have cleaner reports. When I am writing this blog post, this feature is not available by default in Google Analytics 4. But there is a workaround that I will explain in […]
Julius Fedorovicius
In Google Analytics Tips

Exit Pages in Google Analytics 4

When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and then leaving is pretty normal. But if a lot of people are leaving your e-commerce site at the checkout, that is a […]
Julius Fedorovicius
In Uncategorized
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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