Google Analytics 4 User ID for cross-device tracking: how to configure it
Updated: June 22nd, 2022 Note: this blog post is using Google Analytics 4. If you are looking for Universal Analytics (GA3) examples, click here. Google Analytics 4 has 3 ways of how it identifies people who visit your website: User ID, Google Signals, and by device. “Device” basically means 1st party cookies. If a visitor clears […]