How to Get Google Analytics Client ID? (7 Options)

Updated: September 28th, 2026 Let’s say that you are running Google AnalyticsĀ on your website, and you (or your developers) need to fetch the GA Client ID. For example, maybe there is a need to send a request to theĀ Measurement ProtocolĀ (which requires a client_id parameter). Or do you just want to check your own client ID? […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager vs Page Speed: The Impact and How to Improve

Updated: September 28th, 2026 One of the main selling points of Google Tag Manager to marketers (that you can notice even on their landing page) is thatĀ it optimizes page speedĀ orĀ pages can load faster.Ā But is that true? Does GTM (or any other tag management solution) really give wings to your website? The short answer is:Ā it depends. […]
Julius Fedorovicius
In Google Tag Manager Tips

What is Conversion Linker in Google Tag Manager?

Updated: September 28th, 2026 In the past, advertising, targeting, and understanding ad effectiveness heavily relied on third-party cookies. However, prompted by heightened privacy concerns, many browsers have implemented or are in the process of imposing stricter controls on the usage of first- and third-party cookies, which were critical for Google Ads conversion tracking. The Conversion […]
Julius Fedorovicius
In Google Ads tips Google Tag Manager Tips

Still Running tags in Google Tag Manager: Here’s how to fix it

Updated: September 28th, 2026 Here’s a problem: you enable Google Tag Manager Preview and Debug modeĀ and see that a certain (or maybe multiple) tags are displayed as “still running”. You refresh the page, but the problem still persists. Why are your tags in Google Tag Manager “Still running”? There are several reasons: You are using […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Track Clicks with Google Analytics 4 (2 Options)

Updated: September 28th, 2026 If you are starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. Your website has many clickable elements, and you want to understand how website visitors interact with them. In this blog post, we will look at […]
Julius Fedorovicius
In Google Analytics Tips

How to track campaigns in Google Analytics 4

Updated: September 28th, 2026 Understanding the effectiveness of your marketing campaigns is important. When you invest time and money into driving traffic to your site, you need to ensure that it’s paying off. If youā€™re reading this, you may wonder, ā€œWhatā€™s a marketing campaign, and can it drive business to my site?ā€ While I wonā€™t […]
Julius Fedorovicius
In Google Analytics Tips

Transfer UTM Parameters From One Page To Another with GTM

Updated: September 28th, 2026 I have completely redone this solution to support more cases and require less configuration. However, in some situations, the older version of this solution is recommended. If the destination URL contains a hashmark (#), you should try using the older version. ==== Imagine this. You’re running a promo campaign thatĀ brings traffic […]
Julius Fedorovicius
In Google Tag Manager Tips