How to Pause JavaScript and Inspect an Element that Quickly Disappears

Yesterday, a reader of mine, Gabriel, posted a comment with a question: I’ve implemented successfully a lot of form tracking through element visibility trigger. However, I’m struggling with one website. They don’t have a permanent element that is visible after submitting the contact form. Just a 2 second pop-up appears at the top of the […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager DataLayer Explained

Updated: July 12th, 2019. The Data layer is one of the key concepts in the world of Google Tag Manager. It ensures maximum flexibility, portability, and ease of implementation. Remember, GTM works best when deployed alongside the data layer (in fact, broken data layer = severely crippled GTM). At first, Google Tag Manager Data Layer […]
Julius Fedorovicius
In Google Tag Manager Tips

Exploring the Click Element Variable in Google Tag Manager

Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, many…), this time, I’d like to put a spotlight on the unsung hero of built-in variables, Click Element. To keep you […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Extract a Query Parameter with Google Tag Manager

Google Tag Manager can help you do a lot of useful things and extracting query parameters is one of them. If a URL of the page contains a query parameter (it comes after the question mark in the address), you can turn that into a variable in Google Tag Manager and reuse in tags, triggers or […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Custom Event Trigger Explained

Updated: June 23th, 2019. I have to be honest with you. I’ve tried hard to come up with some interesting and intriguing introduction for this blog post and I guess I failed. But this does not mean that Custom Event Trigger is a boring and rarely used concept. Actually, this can’t be farther from the truth. […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics Cross-domain Tracking with Google Tag Manager. The Guide.

There are already plenty of resources online that explain how to implement Google Analytics Cross-domain tracking. However, it feels that the questions of this topic are still one of the most popular ones in the community (source of this statement: my gut). And that’s no surprise. Sometimes people just blindly follow guides without properly understanding […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Google Tag Manager Click Tracking: All You Need to Know

Updated: June 14th, 2019. As a feature, click tracking in Google Tag Manager is a perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video and done! You can track buttons, outbound link clicks, etc. However, what I’ve noticed among GTM beginners is that they do not […]
Julius Fedorovicius
In Google Tag Manager Tips

Quick Guide: dataLayer.push with examples

This quick guide was born after getting multiple questions from Google Tag Manager beginners/intermediate users: when should I use dataLayer.push() and when Data Layer declaration (dataLayer = [{}])?  The reason why this question is raised at all is that Google Tag Manager’s official documentation is a bit misleading in some parts. Continue reading and I’ll show […]
Julius Fedorovicius
In Google Tag Manager Tips

How to track WIX website with Google Tag Manager

WIX is one of the most popular website builders that positions itself as “easy to use” and “allows to build gorgeous websites”). Even though such builders take away a lot of flexibility from you (especially when it comes to SEO-or-GTM-related modifications), their popularity is still solid. When the owners of such websites start realizing that they […]
Julius Fedorovicius
In Google Tag Manager Tips