A Guide to Referrer in Google Tag Manager

Updated: August 3rd, 2020. When you create a new Google Tag Manager, you’ll see several built-in variables that are enabled by default. One of them is Referrer. What it is and why is it useful? Let’s find out.   Table of contents What is Referrer in Google Tag Manager? Where can I find the Referrer in […]
Julius Fedorovicius
In Google Tag Manager Tips

How and Where To Get Google Tag Manager Help?

Updated: August 3rd, 2020. (Although Simo Ahava has posted a blog post of this very same topic long before me, I feel like this needs to be addressed multiple times.) Stuck with Google Tag Manager? Relax, we’ve all been there. Not even once. Not even ten or twenty times. It’s not easy to master GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Install Facebook Pixel with Google Tag Manager

Updated: August 2nd, 2020. If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. If you use Facebook ads to acquire traffic, […]
Julius Fedorovicius
In Google Tag Manager Tips

What to do if Event Tracking in Google Tag Manager is not working?

Updated: July 18th, 2020. Google Tag Manager empowers you to track various events on a website and then send that data to tools like Google Analytics where you can analyze. In many standard cases, you can track those events without the developer’s input. However, sometimes you might get stuck when your event tracking is just […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Custom Event Trigger Explained

Updated: July 18th, 2020. I have to be honest with you. I’ve tried hard to come up with some interesting and intriguing introduction for this blog post and I guess I failed. But this does not mean that Custom Event Trigger is a boring and rarely used concept. Actually, this can’t be farther from the truth. […]
Julius Fedorovicius
In Google Tag Manager Tips

Use GA Standard Ecommerce Data in Facebook Pixel with GTM

In 2019, Simo Ahava has posted a guide on how to reuse the Google Analytics Enhanced Ecommerce data in Facebook Pixel. While Enhanced Ecommerce is definitely a recommended solution to track sales with GA, there are still quite many projects that use its primitive predecessor, Standard Ecommerce. In case you did not know, Standard Ecommerce […]
Julius Fedorovicius
In Google Tag Manager Tips