23 Key Benefits of Google Analytics 4

When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you need. In it, I will walk you through the top benefits of Google Analytics 4. But […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Video Engagement Data in Google Analytics 4?

Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find video engagement data in Google Analytics 4. Note: if you have configured GA4 […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find File Download Data in Google Analytics 4?

Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find file download data in Google Analytics 4.   Video tutorial Prefer video […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Outbound Click Data in Google Analytics 4?

Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find outbound click data in Google Analytics 4.   Check if you have […]
Julius Fedorovicius
In Google Analytics Tips

Am I using Google Analytics 4?

Universal Analytics (GA3) stops collecting data in July 2023 and this forces many businesses to switch to the newer version, Google Analytics 4. But if you are less experienced with GA, you might not be sure which version are you using. Do you need to migrate? So if you are asking yourself “am I using […]
Julius Fedorovicius
In Google Analytics Tips

Exclude URL Query Parameters in Google Analytics 4

In Universal Analytics (GA3), there was a feature called “Exclude URL query parameters” that allowed you to remove unwanted parameters from the URLs and have cleaner reports. When I am writing this blog post, this feature is not available by default in Google Analytics 4. But there is a workaround that I will explain in […]
Julius Fedorovicius
In Google Analytics Tips

Exit Pages in Google Analytics 4

When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and then leaving is pretty normal. But if a lot of people are leaving your e-commerce site at the checkout, that is a […]
Julius Fedorovicius
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