Learn how to create advanced GTM setups with much higher data accuracy thanks to data enrichment
Server-side Tagging Course Bundle
Last update: May 27th, 2026
Duration: 22 hours
Get the early-bird discount (expires on June 25th)
10000+ students from various organizations have benefited from our paid courses
Restore your data accuracy and reduce the impact of browser restrictions
Standard client-side tracking is becoming increasingly fragile. Privacy features like Safari’s ITP (Intelligent Tracking Prevention) and various browser extensions are causing your data to be lost before it reaches your reports. When you rely solely on the browser, you lose control over your cookie lifespans and data quality.
Server-side tagging is the professional solution to these challenges. By combining your browser-side components with a server you control, you can:
- Extend cookie lifespans beyond the 7-day or 24-hour caps imposed by browsers.
- Improve website performance by reducing the number of heavy third-party scripts running on the browser.
- Gain control over the data you send by sending proxying requests through your own custom domain.
- Turn your tracking into a strategic advantage by merging web events with your CRM or internal databases. This allows you to enrich your data with high-quality first-party data (like profit margins or lead status) before it reaches your marketing platforms.
For those who want to move from "basic setup" to true server-side mastery
Server-side tagging is the new standard. Maybe you have even configured a basic container. But as you get deeper, the challenges get tougher. Dealing with complex ecommerce schemas, transforming data to meet custom measurement requirements, and building resilient workflows requires a higher level of expertise.
This bundle is designed for technical marketers and analysts who are ready to stop guessing and start building robust, scalable architectures.
This Server-side Tagging Course Bundle is for you if:
- You want to reduce the impact of browser restrictions and tracking prevention measures.
- You need to implement advanced Server-Side tracking for platforms like Facebook, Google Ads, or GA4.
- You want to learn how to manipulate data within the server container to meet custom vendor requirements.
- You are ready to leverage first-party data and build sophisticated data enrichment workflows to independently solve complex web-tracking challenges.
About the Intermediate Google Tag Manager course:
“This is a fantastic course if you want to take your GTM skills to the next level. Being stuck after implementing the pageview tag and basic Event Tracking? Want to have step-by-step examples on how to implement advanced features? Julius won’t disappoint you and guides you all the way. Brilliant teacher, five stars!”
– Paul Koks, Analytics Advocate at Online Metrics
What's in this Server-side Tagging Course Bundle?
After you purchase the bundle, you will get instant access to the Intermediate/Advanced GTM course and First-party Data Masterclass.
At a better price.
The first one will teach you how to get started with server-side tagging and solve complex technical challenges; the second one will teach you how to enrich conversions with first-party data to significantly improve ad attribution and data accuracy.
What will you learn from these courses?
Intermediate/Advanced GTM course will teach you:
- How to access custom data on a website without a developer
- How the Data Layer actually works (let’s go beyond the beginner level)
- How to create advanced triggers with CSS selectors
- How to deal with iFrames
- How to configure GA4 Ecommerce setup (from A to Z)
- An easy-to-understand introduction to the technical (and necessary) topics: HTML, CSS, RegEx, DOM, cookies
- How to implement Server-side tagging
- Full curriculum of this course is available on this page
First-party Data Masterclass will teach you:
- How to boost conversion attribution by enriching conversions with first-party data
- Various enrichment techniques, like webhooks, HTTP lookups, NoSQL storage, etc.
- How to send profit instead of revenue to Google Ads (that helps Google find better customers)
- How to build a data infrastructure without worrying too much about coding
- Full curriculum of this course is available on this page
❝Now I have better match quality in Meta Ads❞
“I’m less dependent on developers, which is always a good thing. I have a better match quality in meta ads thanks to HTTP lookups, and I also successfully sent profit instead of revenue thanks to using Stape store.”
– Marin Radovan, Analytics and Martech Expert –
This Bundle includes
Two Premium Courses
You will get instant access to the learning materials of two courses:
- Intermediate/Advanced GTM course
- First-party Data Masterclass
I have spent thousands of hours working with GTM and Google Analytics. I have polished workflows, processes, etc., and now you can get my knowledge through these courses.
When I am hired on a project, I charge $300/hour. Having that in mind, the value of my courses is a no-brainer.
Bite-sized video lessons + bonus modules
Shorter videos (rather than having several 1-hour long) enable you to learn things more gradually and stay more motivated as you keep seeing your growing progress.
Quick quizzes
At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.
Lifetime access to the course + Free updates
This purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime.
Support from the instructor
Got stuck? Have some questions? Feel free to ask in the private community for students. Also, you are free to post questions/comments under each video lesson.
30-day money back guarantee
If you complete my courses and don’t feel like you’ve reached the next level of Google Tag Manager, email me for a refund. No questions asked.
Is this course bundle right for you?
Both courses in the bundle are designed for technical marketers and analysts who want to get more control over their website tracking and get value out of their analytics. After completing both courses, you will know not only the essentials of server-side Google Tag Manager, but you will also significantly increase your data accuracy and ad attribution with the help of Data Enrichment.
This bundle is right for you:
- if you have been using Google Tag Manager for a while and you consider yourself as an intermediate GTM user
- if you want to have more flexibility/power while managing tracking codes
- if you want to properly implement GA4 Ecommerce Tracking
- if you don’t want to spend months trying to figure out things on your own
- if you like to learn things by actually doing practical tasks
- if you want to be prepared for the future of web analytics
- if you want to benefit from server-side tagging
- if you want to increase the ROI of your paid ad campaigns with more accurate and richer conversion data
This bundle is not for you if:
- You want to learn how to track AMPs (accelerated mobile pages). Or if you want very in-depth content about mobile app tracking.
- You think that GTM can/should 100% replace developers in your projects. You will learn how to reduce dependency on developers but you CANNOT avoid them 100%.
- You are afraid of “getting your hands dirty” with a bit more technical topics (like HTML, CSS, etc.)
- You want to learn how to use Google BigQuery
- You expect to learn JavaScript here. For JS, I offer another course.
This course bundle is on-demand. You can learn at your own pace.
Regularly updated, highly recommended
“Any time anybody at Northwoods wants to learn GTM, we run them through Analytics Mania’s courses. One of the wonderful things is that Julius continues to keep them updated.” – Fred Pike, Northwoods
Your instructor
Julius Fedorovicius is the founder of Analytics Mania and the GTM/GA communities on Facebook. He has accumulated many years of working experience with Google Analytics and Google Tag Manager while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog that has been recognized by Google and other peers in the industry.
Julius is also running Google Tag Manager workshops where he has already helped thousands of students to achieve better results. This was one of the reasons that inspired him to launch online courses.
Course curriculum
The lists of modules and main topics (of both courses) are available on their landing pages. To learn more about each of these courses, check the links below:
- The Curriculum of the Intermediate/Advanced GTM course
- The Curriculum of the First-party Data Masterclass
Enroll now. Use Server-side GTM with confidence.
1 payment
- Instant access to the Intermediate/Advanced GTM course
- Instant access to the First-party Data Masterclass
- Quizzes
- Lifetime access & Free updates
- Support & Private community
- 30-day money-back guarantee
- Value: $748
Bundle price:
$748 $549 USD
+ additional taxes may apply
Team discounts are available
Lifetime access. Available 24/7.
30-day money-back guarantee.
6 monthly payments
- Instant access to the Intermediate/Advanced GTM course
- Instant access to the First-party Data Masterclass
- Quizzes
- Lifetime access & Free updates
- Support & Private community
- 30-day money-back guarantee
- Value: $748
Bundle price:
$748 6 x $99/mo
+ additional taxes may apply
Team discounts are available
Lifetime access. Available 24/7.
30-day money-back guarantee.
Looking for a team discount?
The prices that you see above are for the first user. If you want to enroll multiple team members (from the same organization), the pricing gets better. Contact us to learn how to enroll multiple users at the same time. Note that the pricing below applies only to this bundle.
If you decide to add additional team members in the future, this team discount will still apply.
- If you choose a 1-time payment, every additional user in a bundle costs $150
- If you choose a monthly payment plan, every additional user costs $25/mo (for the next 6 months)
Examples:
- 2 users buy this bundle with a 1-time payment: $549 + $150 = $699
- 2 users buy this bundle with a monthly payment plan: 6 x ($99 + $25) = 6 x $124/mo
Frequently asked questions
They start right now! After enrollment, you will get immediate access to the entire content. Learn at your own pace.
Intermediate/Advanced GTM course contains 14 hours of video material, First-party Data Masterclass is around 8 hours. Speaking of the completion time, it very much depends on how much do you plan to spend on it every week. Some students have completed a single course over two weeks, some spent a couple of months (or more) due to their busy work schedules. In my opinion, the most optimal schedule should be 3-4 weeks per course. But it is possible to do that even faster.
In many cases, employers pay for the course. Here are some thoughts:
- Your team will become agile as they will be able to launch new tracking campaigns faster
- You will be able to solve much more complex situations
- Implement server-side tagging to increase your data accuracy
- Feeding verified CRM and backend signals directly into ad platforms is a proven way to lower acquisition costs (in other words, better return on ad spend)
- Instead of months of trial and error (and potentially wasted ad spend), these courses provide a clear, step-by-step roadmap to implementing advanced first-party data strategies immediately.
Sounds like a good deal, right?
If none of the reasons above resonate with your company, let me know at [email protected]. I’m sure we can easily come up with something more personalized.
Yes, you will receive course certificates (each course has a separate certificate)
How does lifetime access sound? After enrolling, you have unlimited access to both courses for as long as you like – across any and all devices you own.
To understand the intermediate/advanced GTM course, you need to already be an intermediate GTM user (being an intermediate GA4 user also helps). Once you complete that course, you’ll be ready to take the First-party Data Masterclass (think of it as a direct sequel to the intermediate/advanced course)
Speaking of requirements for the intermediate/advanced GTM course, you should have a Google Chrome browser installed (because there are several plugins you’ll need to use during the course) and an internet connection, of course.
For First-party Data Masterclass, you will need:
- A website (even if it has zero traffic and default settings. For example, a plain WordPress website is fine)
- Custom domain that is used by the website
- Server-side GTM container mapped to a custom domain/subdomain (ideally, on Stape.io. The intermediate/advanced GTM course teaches how to use Stape). I will provide a coupon code that gives you Stape’s Pro plan for 30 days free. You can use that to host your SGTM container.
Then it means I didn’t do a good job teaching you! If you are unsatisfied with your purchase, contact me within the first 30 days (after the purchase) and I will give you a full refund. No questions asked.
Yes, all videos have English subtitles
For intermediate/advanced GTM course – No. It provides access to sandbox websites where you will learn how to track particular interactions. If you have your own website, that’s also good. You can practice there.
However, server-side tagging lessons there (+ the entire First-party Data Masterclass) will require you to have a website and control of the domain (web address). Because of how it works, it’s impossible to give a sandbox website in those modules.
It’s highly recommended. Even though there are plenty of lessons that can be applied to any SGTM setup, some modules heavily rely on Stape’s functionality (e.g., Stape store).
Even though the Stape Store is a paid feature, I will provide a coupon code that gives you Stape’s Pro plan for 30 days for free. That should be enough for learning.
Yes, you can upgrade and just pay the difference (between this and a larger bundle). This is possible within the first 30 days after you enroll in this bundle. If you decide to upgrade, contact [email protected] and we’ll send you a custom link to the checkout to upgrade.
No, the price you see on this page is without the taxes, therefore, the final price might increase on the checkout page. But that depends on your geographical location.
Yes, you can. We accept payments with PayPal, Credit Cards, Apple pay, etc. You will see all options once you enter the checkout.
If you choose a monthly payment plan, you’ll need to complete a certain number of payments (it depends on the course/bundle). Once you make the first payment, you get instant access to all the content of the course/bundle.
When the next month comes, the course platform will automatically make another payment. Some banks might require you to approve the payment. In that case, you’ll receive an email about that with further instructions.
After all monthly payments are complete, you’ll keep lifetime access to course/bundle that you purchased.
Feel free to send me an email to [email protected].
Enroll now. Make your tracking more accurate.
1 payment
- Instant access to the Intermediate/Advanced GTM course
- Instant access to the First-party Data Masterclass
- Quizzes
- Lifetime access & Free updates
- Support & Private community
- 30-day money-back guarantee
- Value: $748
Bundle price:
$748 $549 USD
+ additional taxes may apply
Team discounts are available
Lifetime access. Available 24/7.
30-day money-back guarantee.
6 monthly payments
- Instant access to the Intermediate/Advanced GTM course
- Instant access to the First-party Data Masterclass
- Quizzes
- Lifetime access & Free updates
- Support & Private community
- 30-day money-back guarantee
- Value: $748
Bundle price:
$748 6 x $99/mo
+ additional taxes may apply
Team discounts are available
Lifetime access. Available 24/7.
30-day money-back guarantee.
30-day money back guarantee
If you complete this course bundle and don’t feel like you’ve reached the next level of Google Tag Manager, email me for a refund. No questions asked. Learn more about our refund policy.