Free Google Tag Manager Certification

Google Tag Manager is what lets you add and manage tracking codes on a website without waiting on a developer every time you need a new one. This free mini-course covers the part everything else depends on: containers, tags, triggers, variables, and getting Google Analytics 4 collecting data properly.

It takes about 90 minutes. At the end there’s a 30-question quiz, and passing it gets you a course-completion certificate with your name on it.

More than 15,000 people have taken it so far. It costs nothing, and there’s no card and no trial.

Three steps, and the whole thing fits in an afternoon.

Step 1. Enroll in the course. It costs nothing and it needs an email address. No card, no trial. All free.

Step 2. Work through the three modules. 90 minutes of video, split into accounts and containers, tags, then triggers and variables. You can stop and restart whenever you like, and the course remembers where you were.

Step 3. Pass the 30-question final quiz. Answer the questions, get instant feedback, and your course-completion certificate is issued as soon as you pass. If you don’t pass the first time, go back to the lessons and try again. Nobody’s counting attempts.

Finish all the lessons, pass the final quiz, and you’ll get a Google Tag Manager course-completion certificate with your name on it. It’s yours to download and to add to LinkedIn.

At the end of the course you’ll answer 30 questions and get instant feedback on each one. The quiz is the part that decides whether you’ve understood the material, so treat it as the real test rather than a formality.

The videos take you from creating your first container to configuring Google Analytics 4 on your own site, in order, with nothing skipped.

Every lesson is enriched with links to related and useful resources, guides and tools, so when you hit something you want to go deeper on, the next step is already there.

“I found this course to be better and easier to follow and understand that Google’s own GTM academy. For a true beginner, Julius explain concepts and show examples in a way that someone who may have never had a previous concept of tagging can understand. I loved the course. Thank you so much for doing this! I have a new job and need to be able to use GTM immediately upon starting.”

– Maya West, Digital Analytics Specialist at Mary Kay Inc

The course covers the setup work that everything else in Google Tag Manager depends on:

• What Google Tag Manager is and why you should use it
• How to use Google Tag Manager and create and install your first container
• What tags, triggers and variables are, and how they fit together
• How to install Google Analytics 4 and track events with it
• How to implement custom tracking codes
• How to test your implementation, and what steps to take next

“Great starting course for Google Tag Manager, defining all the aspects and how they interact with each other well.”

– Neville Wiles, Digital Marketing Specialist

This course is right for you if:

• You want to get the basics of Google Tag Manager right before anything else
• You’re a digital marketing specialist who needs to track what visitors do on a site
• You’re tired of waiting on developers to install your tracking codes
• You want a certificate you can put on LinkedIn without paying for one
• Your employer asked for a “GTM certification” and you’re trying to work out what that means

Skip this course if:

• You’re already an intermediate or advanced Google Tag Manager user. Look at this course instead
• You’re learning mobile app tracking or AMP tracking. This course doesn’t cover either

“This course very well and clearly explains all you need to know when you want to use GTM and you are a beginner. I really recommend this course.”

– Petr Vlček, Marketing Specialist at Punktero marketing

• What is Google Tag Manager?

• Account structure + create your first container
• An overview of the Google Tag Manager interface
• Installing the container
• Temporarily inject GTM container into any website

• What are tags, triggers, and variables?
• A quick introduction to Google Analytics 4
• Tags. Installation of Google Analytics 4
• Implementing custom scripts
• Testing and publishing your setup

• A quick introduction to Google Analytics 4 event tracking
• Triggers
• Example: click tracking with GTM and Google Analytics 4

• Final quiz
• Next steps
• Course completion certificate

“This course does a much better job explaining Tag Manager than even Google’s own course! The content is laid out extremely clearly, and the inclusion of outside resources and recommended Chrome extensions goes above and beyond just the Tag Manager platform!”

– Cade Elliott, Data-driven Marketing and Finance Student at Washington University in St. Louis

It depends on what you want it for, so here’s my honest read.

As proof that you sat down and worked through something structured, it’s worth having. It’s a reasonable line in the certifications section of LinkedIn, and it costs you 90 minutes and nothing else.

What has moved the needle for people I’ve taught is a container they built themselves and can explain out loud. A data layer you specified. Triggers that fire when they should. A Google Analytics 4 event that made it into a report. Do the course, take the certificate, then go and build something you can show someone. The second part is what gets you hired.

Julius Fedorovicius is the founder of Analytics Mania and of the Google Tag Manager Facebook community. He has spent years working with Google Analytics and Google Tag Manager while consulting online businesses, and his writing has appeared on Moz and on the official Google Analytics Twitter account.