Google Analytics 4 blog
TL;DR version. If you’re in a hurry and just want to read some useful stuff about Google Tag Manager, head over here. Also, you will find some of my top blog posts on Google Analytics 4 below.
Google Analytics 4 tutorial for Beginners
A free library of ready-made Google Tag Manager container templates. Import them and start tracking in minutes.
Check them out
How to customize reports in Google Analytics 4
If you want to benefit from GA4, you have to customize the reports and tailor them to your needs.
Read the guide
Acquisition reports in GA4
One of the things that Google Analytics can show you is the traffic sources of your audience. Learn how you can find that data.
Read the guide
Conversion rate in Google Analytics 4
Learn where you can find conversion rate in GA4 reports.
Check it out
Google Analytics 4 configuration mistakes
It’s easy to misconfigure GA4. Learn how to avoid these mistakes.
Read more
Custom reports in GA4
Explorations are a powerful tool in GA4. Learn how to use them and build custom reports.
Check it out
Segments in Google Analytics 4
It’s essential to learn how to slice your data with segments if you want to get insights.
Check it out
A quick story behind this Google Analytics blog
Welcome to my blog, dedicated to Google Analytics. While I also discuss other aspects of web analytics (like Google Tag Manager), Google Analytics takes center stage here since 2020.
Back in the early days of Google Analytics, around 2010/2011, I found myself struggling to navigate the platform and make sense of the data it provided. Then in 2020, a new GA version (App+Web) was renamed to Google Analytics 4. There were very few reliable resources where you could learn this new tool.
Despite the abundance of information, I found that resources were often scattered across the web, making it difficult to find specific information in one place.
That’s when I asked myself, why not create my own Google Analytics blog?
Of course, there were already several fantastic blogs covering Google Analytics, but all of them were still focusing on Universal Analytics (GA3). The more I delved into the world of Google Analytics, the more I realized there was still room for another blog on the topic.
The field of web analytics is ever-evolving, and there are always new features, techniques, and strategies to explore. I believe there are still topics that haven’t been covered or could be discussed more in-depth.
So here I am, sharing my insights, findings, and experiences, with the hope that you’ll find them valuable as well. The positive feedback from my readers continues to motivate me to push forward!
In addition to the blog, I send out a newsletter 3-4 times a month with the latest updates on Google Analytics and Google Analytics. If you think this Google Analytics blog is worth following, consider subscribing (by downloading any of the resources below).
