How to View Custom Dimensions in Google Analytics 4

Updated: September 22nd, 2024 Here’s a situation. You have implemented Google Analytics 4 on your website, and you started sending custom events. For example, events of successful form submissions. Together with that event, you are sending some custom parameters (e.g., a form name). After waiting for 24 hours, you checked the reports, but you cannot see […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Shows Just One Total User. Why?

Here’s a situation: you are looking at the report in Google Analytics 4 and only one total user is displayed. It might be 1 user in the Events report, or Traffic Acquisition report, or somewhere else. Why is this happening? This might be caused by an incorrect implementation of the User ID. In a nutshell, […]
Julius Fedorovicius
In Google Analytics Tips

Segments vs Audiences vs Comparisons in Google Analytics 4

Updated: September 12th, 2024 If you have tried to work with Google Analytics 4, you probably noticed that there are different features available for analysis (or building of retargeting audiences). I am talking about segments, audiences, and comparisons. There might be a slight overlap between some features but in general, they are designed to serve […]
Julius Fedorovicius
In Google Analytics Tips

BigQuery shows more purchases than Google Analytics 4

If you have linked your Google Analytics 4 property to BigQuery, you might notice discrepancies between the data you see in the GA4 UI and what is available in BigQuery. This includes e-commerce data, where you may see a higher number of purchases in BigQuery compared to GA4. Weird, right? So, if you are wondering […]
Julius Fedorovicius
In BigQuery Google Analytics Tips

How to find Google Analytics Tracking ID?

Updated: August 29th, 2024 There are various reasons why you need to use Google Analytics Tracking ID. Maybe you want to integrate GA4 with your Content Management System (CMS). Maybe you want to track an event with Google Tag Manager, and with each event, you also have to include the ID (also known as GA4 […]
Julius Fedorovicius
In Google Analytics Tips

This will solve all your GA4 problems (GA4 for Poor)

Early in 2024, I had the chance to attend the Superweek conference, a gathering that brings together the sharpest minds in digital analytics. One of the highlights of this event is the Golden Punchcard competition, where participants present innovative, useful, and sometimes mind-blowing solutions for digital analysts. Naturally, it’s a high-energy contest filled with creativity. […]
Julius Fedorovicius
In Google Analytics Tips

5 SEO Reports in Google Analytics 4 (how to build them)

Despite Google Analytics offering few built-in reports, its customizable features enable users to customize and create reports easily. In this tutorial, we will explore five distinct SEO reports (Search Engine Optimization), allowing you to optimize your SEO strategies effectively. Let’s get into it! Table of Contents Here’s what you will learn in this article What […]
Julius Fedorovicius
In Google Analytics Tips