Segments vs Audiences vs Comparisons in Google Analytics 4

Updated: September 12th, 2024 If you have tried to work with Google Analytics 4, you probably noticed that there are different features available for analysis (or building of retargeting audiences). I am talking about segments, audiences, and comparisons. There might be a slight overlap between some features but in general, they are designed to serve […]
Julius Fedorovicius
In Google Analytics Tips

BigQuery shows more purchases than Google Analytics 4

If you have linked your Google Analytics 4 property to BigQuery, you might notice discrepancies between the data you see in the GA4 UI and what is available in BigQuery. This includes e-commerce data, where you may see a higher number of purchases in BigQuery compared to GA4. Weird, right? So, if you are wondering […]
Julius Fedorovicius
In BigQuery Google Analytics Tips

How to find Google Analytics Tracking ID?

Updated: August 29th, 2024 There are various reasons why you need to use Google Analytics Tracking ID. Maybe you want to integrate GA4 with your Content Management System (CMS). Maybe you want to track an event with Google Tag Manager, and with each event, you also have to include the ID (also known as GA4 […]
Julius Fedorovicius
In Google Analytics Tips

This will solve all your GA4 problems (GA4 for Poor)

Early in 2024, I had the chance to attend the Superweek conference, a gathering that brings together the sharpest minds in digital analytics. One of the highlights of this event is the Golden Punchcard competition, where participants present innovative, useful, and sometimes mind-blowing solutions for digital analysts. Naturally, it’s a high-energy contest filled with creativity. […]
Julius Fedorovicius
In Google Analytics Tips

5 SEO Reports in Google Analytics 4 (how to build them)

Despite Google Analytics offering few built-in reports, its customizable features enable users to customize and create reports easily. In this tutorial, we will explore five distinct SEO reports (Search Engine Optimization), allowing you to optimize your SEO strategies effectively. Let’s get into it! Table of Contents Here’s what you will learn in this article What […]
Julius Fedorovicius
In Google Analytics Tips

Enhancing GA4 Without Extra Tagging: Leverage Server-Side GTM, BigQuery and Google Cloud for Improved Data Quality

This article was written by Doug Hall, who was kind to share his expertise with Analytics Mania’s readers. This is a really cool concept showcasing the power of Google Cloud Platform in digital analytics. Google’s Privacy Sandbox is rolling out, third party cookies are in decline, first party cookies are coming under even more close […]
Doug Hall
In Google Analytics Tips Google Tag Manager Tips