How to find Google Analytics Tracking ID?

Updated: August 29th, 2024 There are various reasons why you need to use Google Analytics Tracking ID. Maybe you want to integrate GA4 with your Content Management System (CMS). Maybe you want to track an event with Google Tag Manager, and with each event, you also have to include the ID (also known as GA4 […]

Julius Fedorovicius

In Google Analytics Tips

Track Affiliate Sales with Google Tag Manager and Google Analytics 4

Updated: August 5th, 2024 In one of my previous blog posts, I shared how to track affiliate link clicks with Google Tag Manager, which is helpful if you use affiliate links to promote a product on an external site and want to track all outbound affiliate link clicks from your site to that site. But […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Site Search Terms with Revenue in Google Analytics 4

Even though you can track site searches with Google Analytics 4, it doesn’t automatically attribute revenue to search terms. So, if the search for “white t-shirt” or “games for kids” results in the most revenue from purchases, you wouldn’t know! Knowing what terms lead to the most revenue can help you determine how to spend […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

10 Google Analytics 4 Mistakes in Configuration You Should Avoid

Updated: June 7th, 2024 After auditing and working with many Google Analytics 4 setups, I noticed that some errors occur more often than others. Some of them are the result of the unintuitive structure/interface of GA4, others might be considered a misunderstanding. To help you with that, I have picked the 10 common Google Analytics […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

This will solve all your GA4 problems (GA4 for Poor)

Early in 2024, I had the chance to attend the Superweek conference, a gathering that brings together the sharpest minds in digital analytics. One of the highlights of this event is the Golden Punchcard competition, where participants present innovative, useful, and sometimes mind-blowing solutions for digital analysts. Naturally, it’s a high-energy contest filled with creativity. […]

Julius Fedorovicius

In Google Analytics Tips

5 SEO Reports in Google Analytics 4 (how to build them)

Despite Google Analytics offering few built-in reports, its customizable features enable users to customize and create reports easily. In this tutorial, we will explore five distinct SEO reports (Search Engine Optimization), allowing you to optimize your SEO strategies effectively. Let’s get into it! Table of Contents Here’s what you will learn in this article What […]

Julius Fedorovicius

In Google Analytics Tips

Track Affiliate Links with Google Tag Manager

If you run a blog, you probably want to monetize it, right? In order to do that, you might have to place special links in articles that redirect prospects to various landing pages. If visitors purchase anything there, you get a commission. Naturally, you wish to track how your readers interact with your content and, […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Track Many Forms with One Thank You Page with Google Tag Manager

Updated: March 6th, 2024 Here’s a situation: you want to track form submissions on a website. There are multiple forms, and they all redirect the visitor to the same “Thank you” page. The built-in Form Submission trigger in GTM is not working; thus, you could try implementing the Thank you page tracking method. But how […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Enhancing GA4 Without Extra Tagging: Leverage Server-Side GTM, BigQuery and Google Cloud for Improved Data Quality

This article was written by Doug Hall, who was kind to share his expertise with Analytics Mania’s readers. This is a really cool concept showcasing the power of Google Cloud Platform in digital analytics. Google’s Privacy Sandbox is rolling out, third party cookies are in decline, first party cookies are coming under even more close […]

Doug Hall

In Google Analytics Tips Google Tag Manager Tips

Track popups with Google Tag Manager and Google Analytics 4

By strategically implementing popups, businesses can boost not only sales through the promotion of exclusive deals but also increase lead generation. They help attract a visitor’s attention, creating an opportunity to encourage specific actions. Are you wondering about the effectiveness of the popups on your website? Of all the users that see a popup, how […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

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