Track Klaviyo Forms with Google Tag Manager

If you’re using Klaviyo as your email marketing provider, you probably already know that they also offer a bunch of opt-in forms (embedded forms, popups, etc.). If you’re interested in seeing your opt-in data in Google Analytics reports (e.g. which traffic sources are bringing you the most subscribers), this guide will help you achieve that […]
Julius Fedorovicius
In Google Tag Manager Tips

Benefits of Google Tag Manager: 14 Reasons to Start Using GTM

Updated: January 1st, 2023 Google Tag Manager is awesome and I cannot imagine a workday without it. It lets me, as a non-developer, manage tracking codes, control simple and complex rules, and much more. What if my colleague wants to start tracking a particular form? Easy! Need to implement a heat map tracking tool? No […]
Julius Fedorovicius
In Google Tag Manager Tips

Why is there a Form Submit event on every page view?

Updated: November 24th, 2022 Here’s a situation. You enable a Preview and Debug mode in GTM, refresh the page and when the page loads, you see Form Submit (gtm.formSubmit) event on the left side of the Preview console. But the form on that page was not submitted! Or, maybe even worse, there is no form on that […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Add a Copyright Notice to the Copied Text (with GTM)

Last week, I had a live Google Tag Manager training session and was showcasing the library of 30+ GTM Recipes to my students. When I mentioned the Copy text recipe by Daniel Carlbom, a student asked: is it the recipe which adds a copyright notice when someone copies and pastes the text? I said “no”. “Is […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Properly Share Google Tag Manager Preview Mode

When you are configuring Google Tag Manager and something is not working, you are going to look for help. Maybe you will contact a more experienced coworker, maybe you will post a question in the Google Tag Manager forum, or do something else. You can greatly increase your chances of getting help if you describe […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Page Translations with Google Tag Manager and Google Analytics

Very recently, I spotted a conversation somewhere online asking about page translations (unfortunately, I don’t even remember on which platform/community did this happen. Anyway, if I recall correctly, the request was to track the original title of the page in GA (rather than the translated one) and that way keep the data purity at a […]
Julius Fedorovicius
In Google Tag Manager Tips

Best Google Tag Manager Books and E-books

There are many ways how you can learn Google Tag Manager. You can browse thousands of blog posts, watch videos, you can read books, take online courses. For me, the most efficient (time-wise) option is online courses. That is why I create and offer them myself. They allow people to follow a step-by-step system on […]
Julius Fedorovicius
In Google Tag Manager Tips