Google Tag Manager Best Practices: 24 Tips

Updated on March 30th, 2025 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department (although there are some nuances, and the classic “it depends” plays a significant role here). It is also much more convenient to control all your tags […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Google Tag Manager Tutorial for Beginners

Updated: March 29th, 2025.  Google Tag Manager is an amazing tool. Need to add a particular tracking pixel to a website? Not a problem! Want to track submissions of a newly created form? Consider it done—all thanks to GTM. Instead of waiting (for days) for a busy developer to add those tracking codes, you could do this […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Best Free Google Tag Manager Courses Online

Updated: December 2, 2023.  Are you just starting with GTM and looking for ways to learn it with a free Google Tag Manager course? I used to be in your situation too – googling for a solution, searching for the best and most accurate tutorials/webinars/courses. Here are my several picks of free Google Tag Manager […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Google Tag Manager FAQ: 50+ Most Common Questions About GTM

Getting started with Google Tag Manager is a challenge. Although it’s not a rocket science, there are still plenty of questions that occur in the learning process. Just look around: forums, social networks, Q&A sites, comment sections are swarming with GTM questions asked by confused beginners. If you also feel that way, I’ve compiled a […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Google Tag Manager Checklist – 73 Ways to Prepare a Website

Updated: July 21st, 2019 If you’re constantly working with Google Tag Manager, you’ve probably started noticing some repetitions, each project requires checking the same set of things/settings/data over and over again: Have you double-checked whether all required Enhanced E-commerce data is in place? What about custom dimensions? The list could go on and on. After implementing GTM […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

The Ultimate Google Tag Manager Glossary (160+ terms)

To make your life a little easier, I’ve assembled a huge list of Google Tag Manager (GTM) terms to help you avoid confusion in the future. Whether you’re looking to understand the language of GTM or help train someone else, this Google Tag Manager glossary should be your best companion. It should not only make you smarter, […]
Julius Fedorovicius
In Google Tag Manager Tips Resources