Where to Find File Download Data in Google Analytics 4?

Updated: April 1st, 2025 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find file download data in Google Analytics 4. Video […]
Julius Fedorovicius
In Google Analytics Tips

Exit Pages in Google Analytics 4

Updated: March 29th, 2025 When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is […]
Julius Fedorovicius
In Google Analytics Tips

Track email campaigns in Google Analytics 4

Updated: March 28th, 2025 Google Analytics (and many other similar tools) cannot track email campaigns by default. So how can you know which emails are driving most of the traffic and conversions to your business? Additional configuration is needed. In this article, I will explain all you need to know to track email campaigns in […]
Julius Fedorovicius
In Google Analytics Tips

Key event rate in Google Analytics 4

Google Analytics has a weird relationship with conversions. In older versions, they were called goals. Then, they were renamed to conversions in GA4 (which is an industry-known term). But later, they renamed them to key events. So, if you were looking for something like “Google Analytics 4 conversion rate”, the correct term now is “Google […]
Julius Fedorovicius
In Google Analytics Tips

Why do I see only 2 month data in Google Analytics 4?

Here’s a situation. You install Google Analytics 4 on your website, start collecting data, and then after several months, you decide to check the data in Explorations. Unfortunately, you realize that the data there is only of the last 2 months. Why is that? In this quick blog post, I will explain why you see only […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Bounce rate in Google Analytics 4

Updated: January 4th, 2025 Bounce rate. Some people love it. Some hate it. When Google Analytics 4 was introduced, bounce rate was not available (even though many people used it in the previous versions of GA). However, after a couple of years, it is back. In this tutorial, I will explain what it is and […]
Julius Fedorovicius
In Google Analytics Tips

How to Filter a Standard GA4 Report by Event Name

Updated: October 16th, 2024 Even though Google Analytics 4 lets you customize standard reports (in the “Reports” section), there are limits. One of the most annoying things is that not all dimensions are available to build a filtered report. It’s simple to have a report based on a page hostname, page path, or something similar. But can […]
Julius Fedorovicius
In Google Analytics Tips

How to Find Referral Traffic in Google Analytics 4

Have you ever wondered what websites drive traffic to your own? While GA4 can track this information, the challenge sometimes lies in finding its location in the interface. Google Analytics 4 lacks a pre-defined report dedicated to showing referral traffic data, but fear not; this tutorial will cover three different ways how you can find […]
Julius Fedorovicius
In Google Analytics Tips

How to find broken links with Google Analytics 4

When you implemented tracking on your site, you likely did it so that you could see what users are doing and make improvements accordingly. As a result, your website is everchanging. However, there’s a drawback: you might forget to make some updates here and there, which can cause broken links. These are the links on […]
Julius Fedorovicius
In Google Analytics Tips