How to See Full Page URLs in Google Analytics 4? (2 options)

When you look at the page reports (engagement) reports in Google Analytics 4, the default dimensions are either Page Path or Page Title. But what if you are tracking multiple domains/subdomains in the same property?Ā Then Page Path “/” will mean the homepages of multiple (sub)domains. Not sure what the difference is between Page URL and […]
Julius Fedorovicius
In Google Analytics Tips

(data not available) in Google Analytics 4

If you’ve been navigating your Google Analytics 4 reports, you might have encountered the mysterious “(data not available)” in your traffic source dimensions. Seeing this can be a bit puzzling, leaving you wondering what’s going on with your data. Well, you’re not alone! This is an attempt by Google to provide more transparency in your […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find File Download Data in Google Analytics 4?

Updated: April 1st, 2025 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find file download data in Google Analytics 4. Video […]
Julius Fedorovicius
In Google Analytics Tips

Track email campaigns in Google Analytics 4

Updated: March 28th, 2025 Google Analytics (and many other similar tools) cannot track email campaigns by default. So how can you know which emails are driving most of the traffic and conversions to your business? Additional configuration is needed. In this article, I will explain all you need to know to track email campaigns in […]
Julius Fedorovicius
In Google Analytics Tips

Why do I see only 2 month data in Google Analytics 4?

Here’s a situation. You install Google Analytics 4Ā on your website, start collecting data, and then after several months, you decide to check the data in Explorations. Unfortunately, you realize that the data there is only of the last 2 months. Why is that? In this quick blog post, I will explain why you see only […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Bounce rate in Google Analytics 4

Updated: January 4th, 2025 Bounce rate. Some people love it. Some hate it. When Google Analytics 4 was introduced, bounce rate was not available (even though many people used it in the previous versions of GA). However, after a couple of years, it is back. In this tutorial, I will explain what it is and […]
Julius Fedorovicius
In Google Analytics Tips

How to Find Referral Traffic in Google Analytics 4

Updated: December 16th, 2025 Have you ever wondered what websites drive traffic to your own? While GA4 can track this information, the challenge sometimes lies in finding its location in the interface. Google Analytics 4 lacks a pre-defined report dedicated to showing referral traffic data, but fear not; this tutorial will cover three different ways […]
Julius Fedorovicius
In Google Analytics Tips

How to Filter a Standard GA4 Report by Event Name

Updated:Ā October 16th, 2024 Even though Google Analytics 4 lets you customize standard reportsĀ (in the “Reports” section), there are limits. One of the most annoying things is that not all dimensions are available to build a filtered report. It’s simple to have a report based on a page hostname, page path, or something similar. But can […]
Julius Fedorovicius
In Google Analytics Tips

How to find broken links with Google Analytics 4

When you implemented tracking on your site, you likely did it so that you could see what users are doing and make improvements accordingly. As a result, your website is everchanging. However, thereā€™s a drawback: you might forget to make some updates here and there, which can cause broken links. These are the links on […]
Julius Fedorovicius
In Google Analytics Tips