Track HTML5 Video with Google Analytics 4 and Google Tag Manager

If your website is using some no-name video player, there is a very high chance that this is a generic HTML5 video player. If you want to track its engagement with Google Tag Manager, you will need to do some additional configuration. In this blog post, I will show how to track HTML5 video player […]
Julius Fedorovicius
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16 Funny Google Tag Manager Reaction GIFs (Part 4)

Those who have been following Analytics Mania for the last several years already know this tradition. Every year on April 1st, I publish a bunch of Google Tag Manager reaction GIFs. However, last year’s edition was skipped for obvious reasons. I think we all remember the fear and tension that we felt in March/April of […]
Julius Fedorovicius
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Track Conversions Once per Session in Google Analytics 4

In Universal Analytics, a goal (a.k.a. conversion) was counted once per session. If a visitor completes the same goal multiple times during the same session, it will be counted only once. In Google Analytics 4, on the other hand, conversions are tracked every time they occur (regardless of whether it’s the same session or not). […]
Julius Fedorovicius
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Custom metrics in Google Analytics 4

If you have tried to configure Google Analytics 4, you should already be familiar with custom dimensions. Basically, any custom text parameter that you send to GA4 (and that you want to use in the reports), should be registered as a custom dimension. But you can also customize your setup by sending custom metrics. What […]
Julius Fedorovicius
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Cross-domain tracking in Google Analytics 4

Note: If you are looking for a Cross-domain tracking guide for Universal Analytics, read this guide instead. If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g. in gtag.js) or in GTM (GA tags). Because of that, many marketers and […]
Julius Fedorovicius
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How to Exclude Internal Traffic in Google Analytics 4

Updated: March 16th, 2021 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes even a larger problem when you’re working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude […]
Julius Fedorovicius
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“Pages per Session” Conversion in Google Analytics 4

In Universal Analytics, conversions were called “goals” and there were several types of them that you could create: destination-based goal, event-based goal, session-duration-based, and a goal that counted based on the number of pages per session. When Google Analytics 4 was introduced, it was still pretty simple to recreate destination-based and event-based goals/conversions. But about […]
Julius Fedorovicius
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Scroll tracking with Google Analytics 4 and Google Tag Manager

Compared to Universal Analytics, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if you want to track […]
Julius Fedorovicius
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How to Downgrade from Google Analytics 4 to Universal Analytics

When Google Analytics 4 was officially announced, it became the default type of property in GA.  Thus many people got confused. Can they still create Universal Analytics property? As a result, I noticed an increased volume of forum threads, messages, etc. asking how can they downgrade to Universal Analytics, or in other words, how can […]
Julius Fedorovicius
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How to Use Funnel Analysis Report in Google Analytics 4

The only good funnel reports in Google Analytics (in my opinion) were related to the Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others were meh. With the rise of GA4, Google attempts to fix this issue by providing a Funnel analysis report. It allows you to build funnel reports on-the-fly (as […]
Julius Fedorovicius
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