Demographics reports in Google Analytics 4

After you install Google Analytics 4 and start collecting some events, you can have a rough view of what your visitors are doing on a site. But do you know who your visitors are? What is their average age, interests, gender? Data like this can help you better understand your target audience so that you could […]
Julius Fedorovicius
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Track Clicks with Google Analytics 4 and Google Tag Manager

If you are just starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. There are many clickable elements on your website and you want to understand how website visitors are interacting with them. In this blog post, we will take a […]
Julius Fedorovicius
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How to use Funnel Exploration Report in Google Analytics 4

Updated: August 9th, 2021 The only good funnel reports in Google Analytics (in my opinion) were related to the Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others were meh. With the rise of GA4, Google attempts to fix this issue by providing a Funnel Exploration report. It allows you to build […]
Julius Fedorovicius
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Free Form Reports in Google Analytics 4 (GA4 Explorations)

Updated: August 9th, 2021 Compared to Universal Analytics, Google Analytics is missing a lot of predefined reports that we are familiar with (e.g. landing page, site search, etc.). I don’t know if this will change in the future, but I hope so! In the meantime, we got a pretty powerful suite of reporting capabilities called […]
Julius Fedorovicius
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Enhanced Measurement in Google Analytics 4: The Guide

Updated: August 6th, 2021. When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the need […]
Julius Fedorovicius
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Track HTML5 Video with Google Analytics 4 and Google Tag Manager

If your website is using some no-name video player, there is a very high chance that this is a generic HTML5 video player. If you want to track its engagement with Google Tag Manager, you will need to do some additional configuration. In this blog post, I will show how to track HTML5 video player […]
Julius Fedorovicius
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16 Funny Google Tag Manager Reaction GIFs (Part 4)

Those who have been following Analytics Mania for the last several years already know this tradition. Every year on April 1st, I publish a bunch of Google Tag Manager reaction GIFs. However, last year’s edition was skipped for obvious reasons. I think we all remember the fear and tension that we felt in March/April of […]
Julius Fedorovicius
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Track Conversions Once per Session in Google Analytics 4

In Universal Analytics, a goal (a.k.a. conversion) was counted once per session. If a visitor completes the same goal multiple times during the same session, it will be counted only once. In Google Analytics 4, on the other hand, conversions are tracked every time they occur (regardless of whether it’s the same session or not). […]
Julius Fedorovicius
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Custom metrics in Google Analytics 4

If you have tried to configure Google Analytics 4, you should already be familiar with custom dimensions. Basically, any custom text parameter that you send to GA4 (and that you want to use in the reports), should be registered as a custom dimension. But you can also customize your setup by sending custom metrics. What […]
Julius Fedorovicius
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Cross-domain tracking in Google Analytics 4

Note: If you are looking for a Cross-domain tracking guide for Universal Analytics, read this guide instead. If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g. in gtag.js) or in GTM (GA tags). Because of that, many marketers and […]
Julius Fedorovicius
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