“Pages per Session” Conversion in Google Analytics 4

Even though I receive many guest post requests every day, 99.9999% of them are just pure trash. And I guess many website owners will relate to this. Some guest posters even offered to write “high quality” articles about cryptocurrencies or dishwashers. But Jude Nwachukwu contacted me with a unique idea tailored to the readers of this […]
Julius Fedorovicius
In Uncategorized

Free Form Reports in Google Analytics 4 (GA4 Explorations)

Updated: August 2nd, 2022 Compared to Universal Analytics, Google Analytics is missing a lot of predefined reports that we are familiar with (e.g. landing page, site search, etc.). I don’t know if this will change in the future, but I hope so! In the meantime, we got a pretty powerful suite of reporting capabilities called […]
Julius Fedorovicius
In Uncategorized

Exit Pages in Google Analytics 4

When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and then leaving is pretty normal. But if a lot of people are leaving your e-commerce site at the checkout, that is a […]
Julius Fedorovicius
In Uncategorized

Recommended Events in Google Analytics 4

Updated: April 13th, 2022 There’s a lot to cover when it comes to event tracking in GA4. But since the platform is now event-based, it’s natural that I have a bunch of guides related just to events. In this quick guide, we’ll take a closer look at one group of events, recommended events.   The […]
Julius Fedorovicius
In Uncategorized

Google Tag Assistant Tutorial: 10 Tips For Efficient Work

If you’ve ever used Google Analytics, Google Adwords, Google Tag Manager, or any other Google’s analytics/marketing tools, chances are that you’ve at least heard of Google Tag Assistant, or, most probably, even used it. That’s no surprise because it’s a really handy debugging tool! Even though many of Analytics Mania’s readers use this Chrome’s extension, […]
Julius Fedorovicius
In Uncategorized

Cross-domain tracking in Google Analytics 4

Updated: January 27th, 2022 Note: If you are looking for a Cross-domain tracking guide for Universal Analytics, read this guide instead. If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g. in gtag.js) or in GTM (GA tags). Because of that, […]
Julius Fedorovicius
In Uncategorized

Introducing Google Analytics 4 Community

4 years ago, I launched a Google Tag Manager community on Facebook and now it has tens of thousands of members. The community is active and people are helping each other. That’s awesome to see! But here’s the thing. That group is only for Google Tag Manager questions. Since the number of GA4 questions (where GTM […]
Julius Fedorovicius
In Uncategorized

How to Downgrade from Google Analytics 4 to Universal Analytics

Note: In July 2023, Universal Analytics stops working. It is no longer recommended to create new Universal Analytics properties. Use Google Analytics 4 instead. When Google Analytics 4 was officially announced, it became the default type of property in GA.  Thus many people got confused. Can they still create Universal Analytics property? As a result, I […]
Julius Fedorovicius
In Uncategorized

Enhanced Measurement in Google Analytics 4: The Guide

Updated: January 3rd, 2022. When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the need […]
Julius Fedorovicius
In Uncategorized

Scroll tracking with Google Analytics 4 and Google Tag Manager

Compared to Universal Analytics, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if you want to track […]
Julius Fedorovicius
In Uncategorized