How to Find Time to Learn New Skills?

Updated: December 20th, 2022 In December of 2019, I sent a survey to my email subscribers (because I wanted to know where they currently are in their learning journey (and some other stuff)). Among a bunch of new stuff I learned about you, I noticed that many of you cannot find enough time to learn […]
Julius Fedorovicius
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Enhanced Measurement in Google Analytics 4: The Guide

Updated: December 8th, 2022 When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the […]
Julius Fedorovicius
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“Pages per Session” Conversion in Google Analytics 4

Updated: December 4th, 2022 Even though I receive many guest post requests every day, 99.9999% of them are just pure trash. And I guess many website owners will relate to this. Some guest posters even offered to write “high quality” articles about cryptocurrencies or dishwashers. But Jude Nwachukwu contacted me with a unique idea tailored to the […]
Julius Fedorovicius
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Exit Pages in Google Analytics 4

When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is a red flag. In […]
Julius Fedorovicius
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Free Form Reports in Google Analytics 4 (GA4 Explorations)

Updated: August 2nd, 2022 Compared to Universal Analytics, Google Analytics is missing a lot of predefined reports that we are familiar with (e.g. landing page, site search, etc.). I don’t know if this will change in the future, but I hope so! In the meantime, we got a pretty powerful suite of reporting capabilities called […]
Julius Fedorovicius
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How to Downgrade from Google Analytics 4 to Universal Analytics

Update (June 1st, 2022): In July 2023, Universal Analytics will stop working. It is no longer recommended to create new Universal Analytics properties. Use Google Analytics 4 instead. When Google Analytics 4 was officially announced, it became the default type of property in GA.  Thus many people got confused. Can they still create Universal Analytics property? […]
Julius Fedorovicius
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Google Tag Assistant Tutorial: 10 Tips For Efficient Work

If you’ve ever used Google Analytics, Google Adwords, Google Tag Manager, or any other Google’s analytics/marketing tools, chances are that you’ve at least heard of Google Tag Assistant, or, most probably, even used it. That’s no surprise because it’s a really handy debugging tool! Even though many of Analytics Mania’s readers use this Chrome’s extension, […]
Julius Fedorovicius
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Introducing Google Analytics 4 Community

4 years ago, I launched a Google Tag Manager community on Facebook and now it has tens of thousands of members. The community is active and people are helping each other. That’s awesome to see! But here’s the thing. That group is only for Google Tag Manager questions. Since the number of GA4 questions (where GTM […]
Julius Fedorovicius
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Missing DOM Ready and Window Loaded events in GTM?

This will be a very quick guide, and it’s based on one of the recent posts in the GTM community on Facebook. One of the members faced a situation where DOM ready (a.k.a. gtm.dom) and Window Loaded (a.k.a. gtm.load) were missing in the Data Layer although the Container Loaded event (gtm.js) worked just fine. Simo Ahava’s eagle eyes spotted […]
Julius Fedorovicius
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16 Funny Google Tag Manager Reaction GIFs (Part 4)

Those who have been following Analytics Mania for the last several years already know this tradition. Every year on April 1st, I publish a bunch of Google Tag Manager reaction GIFs. However, last year’s edition was skipped for obvious reasons. I think we all remember the fear and tension that we felt in March/April of […]
Julius Fedorovicius
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