Exit Pages in Google Analytics 4

When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and then leaving is pretty normal. But if a lot of people are leaving your e-commerce site at the checkout, that is a […]
Julius Fedorovicius
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Recommended Events in Google Analytics 4

Updated: April 13th, 2022 There’s a lot to cover when it comes to event tracking in GA4. But since the platform is now event-based, it’s natural that I have a bunch of guides related just to events. In this quick guide, we’ll take a closer look at one group of events, recommended events.   The […]
Julius Fedorovicius
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Cross-domain tracking in Google Analytics 4

Updated: January 27th, 2022 Note: If you are looking for a Cross-domain tracking guide for Universal Analytics, read this guide instead. If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g. in gtag.js) or in GTM (GA tags). Because of that, […]
Julius Fedorovicius
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Introducing Google Analytics 4 Community

4 years ago, I launched a Google Tag Manager community on Facebook and now it has tens of thousands of members. The community is active and people are helping each other. That’s awesome to see! But here’s the thing. That group is only for Google Tag Manager questions. Since the number of GA4 questions (where GTM […]
Julius Fedorovicius
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How to Downgrade from Google Analytics 4 to Universal Analytics

Note: In July 2023, Universal Analytics stops working. It is no longer recommended to create new Universal Analytics properties. Use Google Analytics 4 instead. When Google Analytics 4 was officially announced, it became the default type of property in GA.  Thus many people got confused. Can they still create Universal Analytics property? As a result, I […]
Julius Fedorovicius
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Enhanced Measurement in Google Analytics 4: The Guide

Updated: January 3rd, 2022. When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the need […]
Julius Fedorovicius
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Free Form Reports in Google Analytics 4 (GA4 Explorations)

Updated: January 3rd, 2022 Compared to Universal Analytics, Google Analytics is missing a lot of predefined reports that we are familiar with (e.g. landing page, site search, etc.). I don’t know if this will change in the future, but I hope so! In the meantime, we got a pretty powerful suite of reporting capabilities called […]
Julius Fedorovicius
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Scroll tracking with Google Analytics 4 and Google Tag Manager

Compared to Universal Analytics, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if you want to track […]
Julius Fedorovicius
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How to use Funnel Exploration Report in Google Analytics 4

Updated: January 1st, 2022 The only good funnel reports in Google Analytics (in my opinion) were related to the Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others were meh. With the rise of GA4, Google attempts to fix this issue by providing a Funnel Exploration report. It allows you to build […]
Julius Fedorovicius
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Track Clicks with Google Analytics 4 and Google Tag Manager

If you are just starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. There are many clickable elements on your website and you want to understand how website visitors are interacting with them. In this blog post, we will take a […]
Julius Fedorovicius
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