In Universal Analytics, a goal (a.k.a. conversion) was counted once per session. If a visitor completes the same goal multiple times during the same session, it will be counted only once. In Google Analytics 4, on the other hand, conversions are tracked every time they occur (regardless of whether it’s the same session or not). […]

If you have tried to configure Google Analytics 4, you should already be familiar with custom dimensions. Basically, any custom text parameter that you send to GA4 (and that you want to use in the reports), should be registered as a custom dimension. But you can also customize your setup by sending custom metrics. What […]

Updated: March 16th, 2021 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes even a larger problem when you’re working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude […]

In Universal Analytics, conversions were called “goals” and there were several types of them that you could create: destination-based goal, event-based goal, session-duration-based, and a goal that counted based on the number of pages per session. When Google Analytics 4 was introduced, it was still pretty simple to recreate destination-based and event-based goals/conversions. But about […]

The only good funnel reports in Google Analytics (in my opinion) were related to the Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others were meh. With the rise of GA4, Google attempts to fix this issue by providing a Funnel analysis report. It allows you to build funnel reports on-the-fly (as […]