Microsoft Conversion Tag Still Running? Here’s the fix

You configure the Conversion Tag for Microsoft Ads, you think it should be firing correctly, but Google Tag Manager preview mode shows itā€™s ā€œStill runningā€. Frustrating, I know. I’ve been there. This usually happens due to a subtle misunderstanding of how the Microsoft Advertising UET tag template works. In this post, I’ll walk you through […]
Julius Fedorovicius
In Google Analytics Tips

Still Running tags in Google Tag Manager: Here’s how to fix it

Updated: May 12th, 2025 Here’s a problem: you enable Google Tag Manager Preview and Debug modeĀ and see that a certain (or maybe multiple) tags are displayed as “still running”. You refresh the page, but the problem still persists. Why are your tags in Google Tag Manager “Still running”? There are several reasons: You are using […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Exclude a Country from Google Analytics 4 (6 ways)

This tutorial will show you multiple ways to exclude a country from Google Analytics 4 reports. Why? Maybe you want to exclude countries where you donā€™t have any marketing campaigns or business operations to reduce the amount of data being processed. Whatever your reasons, if excluding countries is what youā€™re interested in, this is the […]
Julius Fedorovicius
In Google Analytics Tips

What to do if Event Tracking in Google Tag Manager is not working?

Updated: May 8th, 2025. Google Tag Manager empowers you to track various events on a website and then send that data to tools like Google Analytics 4, where you can analyze. In many standard cases, you can track those interactions without the developerā€™s input. However, sometimes you get stuck when event tracking is not working. […]
Julius Fedorovicius
In Google Tag Manager Tips

How to check if Google Analytics 4 is working?

Updated: May 8th, 2025 After you have installed GA4, you want to be sure that you did everything correctly and that the data is being collected. In this blog post, I’ll walk you through several steps you must complete. Otherwise, you will find out (say, after a week) that you were collecting incorrect data (or […]
Julius Fedorovicius
In Google Analytics Tips

Custom Channel Groups in Google Analytics 4

Updated: May 8th, 2025 A useful dimension included in Google Analytics 4 is theĀ default channel group. Using predefined rules determined by Google, traffic sources are categorized into groups called channel groups, allowing for a simpler view of how users are accessing your site. However, you cannot edit the default channel group. If a traffic source […]
Julius Fedorovicius
In Google Analytics Tips

Default channel group in Google Analytics 4

Updated: May 7th, 2025 Google Analytics 4 provides a lot of information about userā€™s actions on your site, but sometimes it can be overwhelming looking at so many rows of data. The default channel group in Google Analytics 4 follows a set of predefined rules created by Google. These rules can include combinations of different […]
Julius Fedorovicius
In Google Analytics Tips

How to Customize Reports in Google Analytics 4

Google Analytics 4 has far fewer built-in reports than its predecessor (Universal Analytics). However, you can customize and adapt the reports according to your needs. The customization process is not perfect (I will talk about that, too), but it can still cover many use cases. In this tutorial, I will show you how to customize […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Best Practices

Once you have installed Google Analytics 4 on your site, there are many capabilities that you can take advantage of to understand user behavior better and find data-driven insights. The better equipped you are with analytics, the more leverage you will have to drive growth and innovation. This can start with how effective you are […]
Julius Fedorovicius
In Google Analytics Tips