What is Conversion Linker in Google Tag Manager?

Updated: April 1st, 2025 In the past, advertising, targeting, and understanding ad effectiveness heavily relied on third-party cookies. However, prompted by heightened privacy concerns, many browsers have implemented or are in the process of imposing stricter controls on the usage of first- and third-party cookies, which were critical for Google Ads conversion tracking. Starting January […]
Julius Fedorovicius
In Google Ads tips Google Tag Manager Tips

Scroll tracking with Google Analytics 4 (GA4 Scroll Depth Tracking)

Updated: April 1st, 2025 Compared to previous versions, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if […]
Julius Fedorovicius
In Google Analytics Tips

Demystifying user_engagement Event in Google Analytics 4

Updated: April 1st, 2025 If you are at least a little familiar with event tracking in Google Analytics 4, you already know that one of the automatically tracked events is called user_engagement. When exactly does it fire on a website? After looking at the official Google Analytics documentation, you’ll see this: user_engagement fires when the app is […]
Julius Fedorovicius
In Google Analytics Tips

How to Setup and Install Google Analytics 4 (3 ways)

Updated: April 1st, 2025 If you want to measure the performance of your website, you must use some web analytics tool. Google Analytics 4 is one of them. It allows you to see the number of sessions, visitors, most popular traffic sources, etc. But to get that, first, you need to install GA4 on a […]
Julius Fedorovicius
In Google Analytics Tips

How to Track File Downloads with Google Analytics 4 (including PDF)

Updated: April 1st, 2025 If you’re running a website where people can click and open/download files (like PDF or Excel Spreadsheets), you would probably want to know which links are clicked the most and whether your visitors/users care about those resources. Maybe that document you spent countless hours on last year was clicked just 10 […]
Julius Fedorovicius
In Google Analytics Tips

How to Find Search Terms in Google Analytics 4?

Updated: April 1st, 2025 If your website has a site search feature, you probably want to know what people are looking for. That’s where Google Analytics can help. However, it’s not as simple to see that data as someone would expect. In this blog post, I will share several options for how and where to […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: April 1st, 2025 Google Analytics (or any other similar tool) won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize your data […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager vs Page Speed: The Impact and How to Improve

Updated: March 30th, 2025 One of the main selling points of Google Tag Manager to marketers (that you can notice even on their landing page) is that it optimizes page speed or pages can load faster. But is that true? Does GTM (or any other tag management solution) really give wings to your website? The short answer is: it depends. […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Key Events with Google Analytics 4 (GA4 Conversions)

Updated: March 30th, 2025 In my previous Google Analytics 4 tutorials, I shared how to install GA4 and how to track events with Google Tag Manager. Now, the time has come to learn how to track key events with Google Analytics 4. If you’re sitting there thinking, what in the world is a “key event”? […]
Julius Fedorovicius
In Google Analytics Tips