A Guide to UTM Parameters in Google Analytics 4

Updated: July 17th, 2025 UTM parameters are additional information you can add to links to your site. Tracking these additional parameters in Google Analytics 4 allows a more detailed view of how users reach your site. Have you previously run email marketing campaigns and been unable to determine how much traffic lands on your site […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: July 17th, 2025 When Google Analytics 4 was introduced, it was announced as an event-based analytics tool where everything is an event (from pageview to purchase). There are so many things to know about all of this that eventually, everything materialized into a blog post and a video tutorial. Today, I will show how […]
Julius Fedorovicius
In Google Analytics Tips

How to Install Google Tag Manager on your Website

Updated: July 17th, 2025 Even though this topic might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways to install Google Tag Manager on a website, highlighting the pros and cons of each option. If you haven’t done this, […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Contact Form 7 with Google Tag Manager and GA4

Updated: July 16th, 2025 Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions with Google Analytics 4 and then measure the overall performance: where do those conversions come from? Which forms perform better? etc. Nowadays, one of the most popular ways to track […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

Unassigned in Google Analytics 4 (and how to fix it)

Updated: July 16th, 2025 You open the Traffic Acquisition reports in Google Analytics 4 and see a mysterious Unassigned. What is it, and how can it be eliminated? There are many possible reasons. Some can be fixed, and some should be accepted (unless Google fixes underlying problems). In this blog post, I will explain what Unassigned […]
Julius Fedorovicius
In Google Analytics Tips

How to Install Meta Pixel with Google Tag Manager (Facebook Pixel)

Updated: July 16th, 2025 Note: Facebook has rebranded itself to Meta, but many of its websites’ resources remain branded as Facebook resources. For this reason, we will use both names (Facebook pixel and Meta pixel) interchangeably. If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. However, if you […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Click Tracking with GA4

Updated: July 16th, 2025  As a feature, click tracking in Google Tag Manager is the perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video, and done! You can track buttons, menu link clicks, etc. However, I’ve noticed among GTM beginners that they do not fully […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Track Clicks with Google Analytics 4 (2 Options)

Updated: July 7th, 2025 If you are starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. Your website has many clickable elements, and you want to understand how website visitors interact with them. In this blog post, we will look at […]
Julius Fedorovicius
In Google Analytics Tips