Implement Pinterest Tag with Google Tag Manager

Updated: June 1st, 2023 When it comes to selecting tracking pixels, Pinterest (in most cases) will probably not reach the top 3. However, if you’re working in a business that’s related to fashion, style, Pinterest Tag might definitely be an option. I recently had my first serious encounter with the Pinterest Tag (because usually, people […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Conversions Once per Session in Google Analytics 4

Updated: May 17th, 2023 In Universal Analytics, a goal (a.k.a. conversion) was counted once per session. If a visitor completes the same goal multiple times during the same session, it will be counted only once. In Google Analytics 4, on the other hand, conversions are tracked every time they occur (regardless of whether it’s the […]
Julius Fedorovicius
In Google Analytics Tips

Best Ways to Learn Google Tag Manager

Updated: March 1st, 2023. Google Tag Manager is a very handy tool that helps you manage marketing tags (a.k.a. tracking codes) in one place and deploy them (usually) without the developer’s help. If you consider yourself a beginner, you’re probably wondering where to start? What’s the best way to learn Google Tag Manager? If you’re an […]
Julius Fedorovicius
In Google Tag Manager Tips

How to reuse GA4 ecommerce data in Tiktok Pixel

This will be a short blog post (because all the necessary things are covered in the video below). But I hope to find more time in the future and turn this into a wholesome article. This blog post presumes that you have already installed Tiktok Pixel with Google Tag Manager. If you haven’t done that, […]
Julius Fedorovicius
In Google Tag Manager Tips

Trigger Groups in Google Tag Manager: 6 Use Cases

Updated: February 28th, 2023 In the first quarter of 2019, the Google Tag Manager team released a new feature, called Trigger Groups. Initially, I was planning to write a guide about them as soon as the feature was released but seeing other authors doing the same, I decided to wait and think of some additional […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Rename a Report in Google Analytics 4?

If you customize a standard report in Google Analytics 4 (e.g. by changing the default primary dimension), there’s a chance that the report’s name will be automatically changed too. And this might be inconvenient in some situations. That’s why in this quick blog post, I will show you how to rename a report in Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips

Broken Monetization Report in Google Analytics 4. Here’s the fix.

Here’s an unpleasant surprise in Google Analytics 4. You mind your business and accidentally stumble upon the Monetization > Ecommerce purchases report. Normally, it should display your most popular products and how many times they were displayed, added to the cart, purchased, etc. But now it’s empty and just shows a red exclamation mark. You […]
Julius Fedorovicius
In Google Analytics Tips

Track Klaviyo Forms with Google Tag Manager

If you’re using Klaviyo as your email marketing provider, you probably already know that they also offer a bunch of opt-in forms (embedded forms, popups, etc.). If you’re interested in seeing your opt-in data in Google Analytics reports (e.g. which traffic sources are bringing you the most subscribers), this guide will help you achieve that […]
Julius Fedorovicius
In Google Tag Manager Tips