Missing Link Text of Outbound Clicks in GA4?

Updated: October 10th, 2023 Even though Google Analytics 4 can track events automaticallyĀ (not just page_views), there are also some problems. One of the challenges is missing Link Text (link_text) of outbound link clicks. If you try to build a report using theĀ Link Text dimension with theĀ clickĀ event, you won’t succeed (at least when I write this […]
Julius Fedorovicius
In Google Analytics Tips

Missing Google Analytics 4 Configuration tag

Updated:Ā September 18th, 2023 This might have caught you off guard. You open a Google Tag Manager container, but the Google Analytics 4 configuration is missing. How can that be? Well, there has been an update in Google Tag Manager, and the process of how Google Analytics 4 tags are managed has changed.   What happened? […]
Julius Fedorovicius
In Google Analytics Tips

7 Ways to Track Form Submissions in Google Analytics 4

Updated: September 14th, 2023 If you use Google Analytics (GA) to analyze web traffic on your site, you may also want to track contact form submissions, right? Ā A question I hear frequently is ā€œcan I track form submissions in GA?ā€. The answer is yes, and I’ll show you how. To make Google Analytics form tracking […]
Julius Fedorovicius
In Google Analytics Tips

3 ways how to turn off Google Tag Manager Preview mode

Updated: September 4th, 2023. Google Tag Managerā€™s widget keeps popping up at the bottom of the screen, huh? If yes, youā€™ve come to the right place. In this guide, youā€™ll learn how to turn off Google Tag Manager debug mode (or, in other words, exit it), including some standard and not-so-common options. Option #1. Click […]
Julius Fedorovicius
In Google Tag Manager Tips

How and Where To Get Google Tag Manager Help?

Updated: August 3rd, 2023. (Although Simo Ahava has posted a blog post of this very same topic long before me, I feel like this needs to be addressed multiple times.) Stuck with Google Tag Manager? Relax, we’ve all been there. Not even once. Not even ten or twenty times. It’s not easy to master GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

GTAG vs Analytics.js

When you want to install Google Analytics on your website, one of the options is to add its code directly to your website. That JavaScript library is called gtag.js (a.k.a. global site tag). But what if you are working with an older project and you see that the GA code it’s using is not gtag.js? […]
Julius Fedorovicius
In Google Analytics Tips

Implement Pinterest Tag with Google Tag Manager

Updated: June 1st, 2023 When it comes to selecting tracking pixels, Pinterest (in most cases) will probably not reach the top 3. However, if you’re working in a business that’s related to fashion, style, Pinterest Tag might definitely be an option. I recently had my first serious encounter with the Pinterest Tag (because usually, people […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Conversions Once per Session in Google Analytics 4

Updated: May 17th, 2023 In Universal Analytics, a goal (a.k.a. conversion) was counted once per session. If a visitor completes the same goal multiple times during the same session, it will be counted only once. In Google Analytics 4, on the other hand, conversions are tracked every time they occur (regardless of whether it’s the […]
Julius Fedorovicius
In Google Analytics Tips