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Other 5 User-defined Variables You Should Try in Google Tag Manager

In one of my previous blog posts, I shared 7 must-have user-defined variables in GTM. This time, I’ve prepared a sequel. Honestly, some of them look really obvious to me, but to my surprise, I’ve noticed that some of my students (or readers) find them new and eye-opening. Maybe you’ll make use of them too. […]
Julius Fedorovicius
In Google Tag Manager Tips

Link Google Search Console with Google Analytics 4

Updated: January 21st, 2023 If you are using Google Search Console and Google Analytics 4, you can connect them. As a result, some search console data will become available in Google Analytics 4. In this blog post, I will describe how to link Google Search Console with Google Analytics 4, where you can find that […]
Julius Fedorovicius
In Google Analytics Tips

Benefits of Google Tag Manager: 14 Reasons to Start Using GTM

Updated: January 1st, 2023 Google Tag Manager is awesome and I cannot imagine a workday without it. It lets me, as a non-developer, manage tracking codes, control simple and complex rules, and much more. What if my colleague wants to start tracking a particular form? Easy! Need to implement a heat map tracking tool? No […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Find Time to Learn New Skills?

Updated: December 20th, 2022 In December of 2019, I sent a survey to my email subscribers (because I wanted to know where they currently are in their learning journey (and some other stuff)). Among a bunch of new stuff I learned about you, I noticed that many of you cannot find enough time to learn […]
Julius Fedorovicius
In Uncategorized

Why is there a Form Submit event on every page view?

Updated: November 24th, 2022 Here’s a situation. You enable a Preview and Debug mode in GTM, refresh the page and when the page loads, you see Form Submit (gtm.formSubmit) event on the left side of the Preview console. But the form on that page was not submitted! Or, maybe even worse, there is no form on that […]
Julius Fedorovicius
In Google Tag Manager Tips

[VIDEO] Track the Initial Traffic Source of the Visitor with Google Tag Manager

Update: This is no longer needed in GA4 because Google Analytics 4 offers “First user…” dimensions such as “First user source/medium”.   This week, the format of the content is a bit different. I did the 2nd guest video on Julian’s MeasureSchool channel (I’m pretty sure that no introduction is needed here and every one of […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How To Add a Copyright Notice to the Copied Text (with GTM)

Last week, I had a live Google Tag Manager training session and was showcasing the library of 30+ GTM Recipes to my students. When I mentioned the Copy text recipe by Daniel Carlbom, a student asked: is it the recipe which adds a copyright notice when someone copies and pastes the text? I said “no”. “Is […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Remove FBCLID from Google Analytics 4?

When I am writing this blog post, Google Analytics 4 does not have a native method to easily remove unwanted URL query parameters. As a result, your reports might look something like this: See all those fbclid=xxxx? They make your reports harder to read, and if the same page was visited by multiple users from […]
Julius Fedorovicius
In Google Analytics Tips

How to Insert Variables in Google Tag Manager: 7 Things to Keep In Mind

Tags, triggers, and variables are the holy trinity of Google Tag Manager. In case you didn’t know (which I doubt), Tags are various functions that can track visitors, inject something into a website’s code, display a popup, etc., while Triggers are rules that define when tags should be fired. What about variables? What are those? […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Properly Share Google Tag Manager Preview Mode

When you are configuring Google Tag Manager and something is not working, you are going to look for help. Maybe you will contact a more experienced coworker, maybe you will post a question in the Google Tag Manager forum, or do something else. You can greatly increase your chances of getting help if you describe […]
Julius Fedorovicius
In Google Tag Manager Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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