Not set in Google Analytics 4. How to fix it?

Updated: October 10th, 2025 In Google Analytics 4, (not set) is a placeholder that appears in your reports when GA4 has not received any information for a specific dimension. For example, if you are analyzing website data, any app-related dimensions like App store will naturally show as (not set) because they don’t apply. On the […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Click Tracking with GA4

Updated: October 10th, 2025  As a feature, click tracking in Google Tag Manager is the perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video, and done! You can track buttons, menu link clicks, etc. However, I’ve noticed among GTM beginners that they do not fully […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to UTM Parameters in Google Analytics 4

Updated: October 9th, 2025 UTM parameters are short text codes you add to a URL to track the performance of marketing campaigns in Google Analytics 4. By tagging your links with parameters for source, medium, and campaign, you can accurately measure which emails, social media posts, or ads are most effective at driving traffic and […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: October 9th, 2025 When Google Analytics 4 was introduced, it was announced as an event-based analytics tool where everything is an event (from pageview to purchase). There are so many things to know about all of this that eventually, everything materialized into a blog post and a video tutorial. Today, I will show how […]
Julius Fedorovicius
In Google Analytics Tips

Google Ads Conversion Tracking with Google Tag Manager

Updated: October 9th, 2025 If you’re running Google Ads campaigns to drive website traffic, tracking your campaigns’ effectiveness is critical. The best way to do this is by setting up conversions. How does this help? Here are a few questions setting up conversions can help you answer: What ads are driving users not only to […]
Julius Fedorovicius
In Google Ads tips Google Tag Manager Tips

How to Install Meta Pixel with Google Tag Manager (Facebook Pixel)

Updated: October 9th, 2025 Note: Facebook has rebranded itself to Meta, but many of its websites’ resources remain branded as Facebook resources. For this reason, we will use both names (Facebook pixel and Meta pixel) interchangeably. If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. However, if you […]
Julius Fedorovicius
In Google Tag Manager Tips

Quick Guide: dataLayer.push with examples

Updated: October 7th, 2025. This quick guide was born after getting multiple questions from Google Tag Manager beginners/intermediate users: when should I use dataLayer.push() and when Data Layer declaration (dataLayer = [{}])?  The reason why this question was raised at all is that Google Tag Manager’s official documentation used to be a bit misleading in some […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Preserve Ad Click IDs with Server-side Tagging

With the announcement of iOS 26, Apple announced that it will be expanding Link Tracking Protection. For those who don’t know, Link Tracking Protection is by default enabled in Safari’s Private Browsing Mode. It’s responsible for removing various tracking parameters from the page URL (e.g., gclid), which makes it difficult to preserve ad click IDs. […]
Julius Fedorovicius
In Google Tag Manager Tips

Top 22 Benefits of Google Analytics 4

Updated: August 28th, 2025 When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you need. In it, I will walk you through the top benefits of […]
Julius Fedorovicius
In Google Analytics Tips