Updated: April 30th, 2018. While talking with marketers, I noticed that one of the most popular topics among them is form tracking. Unfortunately, in some cases form tracking might become a real pain in the butt (especially if a marketer has no clue what CSS or HTML is). But do not fear because in this blog post I’ll show you 6Read more
Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions, say, with Google Analytics and then measure the overall performance: where do those conversions come from? which forms perform better? etc. Nowadays, one of the most popular ways how to track any interaction onRead more
Updated: March 6th, 2018. Gravity Forms is a customizable WordPress plugin which enables you to add simple or complex forms to your website, blog, or whatever you’re running on WP. But just like any important interaction, form submissions must be tracked in order to better understand visitors’ behavior. In this blog post, I’ll show you howRead more
Let’s say that you have a landing page with a signup form, all submissions are stored in the Customer Relationship Management system (CRM). This campaign has been running for a week and you want to know who filled in the form and what information did they enter. But what about some additional data, e.g. where didRead more
If you’re running a blog, forum, or another website where readers can express their opinions and discuss, you should definitely measure comment submissions. Thanks to Google Tag Manager, that is possible and you can send that data to other web analytics tools, like Google Analytics. By tracking comments you’ll be able to see which contentRead more
