Google Tag Manager Checklist – 75 Steps to Prepare a Website

Updated: August 21st, 2025 If you’re constantly working with Google Tag Manager, you’ve probably started noticing some repetitions, each project requires checking the same set of things/settings/data over and over again: Have you double-checked whether all required GA4 E-commerce data is in place? What about custom dimensions? The list could go on and on. After implementing GTM […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Facebook Conversion Tracking With Google Tag Manager

Updated: August 17th, 2025 If you already use Facebook as a marketing tool, you want to measure results. You have multiple options, including remarketing, Facebook conversion tracking, etc. Everything requires time to implement. Let’s say you email the developer; completing the task takes weeks. With the help of Google Tag Manager, you can speed up […]
Julius Fedorovicius
In Google Tag Manager Tips

The Ultimate Google Tag Manager Glossary (150+ terms)

To make your life a little easier, I’ve assembled a huge list of Google Tag Manager (GTM) terms to help you avoid confusion in the future. Whether you’re looking to understand the language of GTM or help train someone else, this Google Tag Manager glossary should be your best companion. It should not only make you smarter, […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

No data available in Google Analytics 4? Here are the solutions

Updated: August 5th, 2025 You’ve installed Google Analytics 4 on your website, waited for a while, and still don’t see any data. Understandably, you are frustrated. There are a few different reasons for that. So, if you have been googling for something like “no data available in Google Analytics 4”, you’ve come to the right […]
Julius Fedorovicius
In Google Analytics Tips

dataLayer.push not working? Here are some reasons and solutions

The data layer is a key component within Google Tag Manager for collecting and managing website data. The dataLayer.push method is the standard way to send information into this layer, making it available for you or your developers to interact with it. However, is dataLayer.push not working on your end? This article will explore the […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Build a GA4 Funnel with BigQuery and Looker Studio?

The funnel explorations in Google Analytics 4 enable you to analyze the completion and abandonment rates along a pre-defined user journey, which can help you identify bottlenecks in specific paths on your site. Identifying obstacles along these paths can help improve the user experience by pinpointing areas where users encounter difficulties. However, there are some […]
Julius Fedorovicius
In Google Analytics Tips

Track Spotify Player with Google Analytics 4 and Google Tag Manager

Even though GA4’s automatic tracking is more capable than the previous version (Universal Analytics), it still has its limitations. Especially if you have a niche situation, like wanting to track the usage of a Spotify player. With the help of a listener created by Tomás Foch Nalle, it’s actually pretty simple to do this. In […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Not Working? Here are the solutions

It is one of the most frustrating moments for any marketer or analyst: you log in to your Google Analytics account, ready to check your data, only to find that it’s missing, incomplete, or just plain wrong. Seeing Google Analytics not working as expected can be alarming, leaving you to wonder where the problem is […]
Julius Fedorovicius
In Google Analytics Tips

How to Query Google Search Console Data in BigQuery?

Updated: June 11th, 2025 Google Search Console is one of the go-to tools for figuring out what content to create next. However, one major limitation is that the interface only displays the top 1,000 search queries, which can be quite restrictive when trying to get a comprehensive view of your site’s performance. One workaround is […]
Julius Fedorovicius
In BigQuery