Transfer UTM Parameters From One Page To Another with GTM

Updated: June 4th, 2020. Imagine this. You’re running a promo campaign that brings traffic to a certain landing page (e.g. landingpage.com). After the visitor clicks the main Call-to-action button (e.g. GET YOUR DISCOUNT), he/she is redirected to another page (2ndpage.com) which asks a visitor to do the final action, install the app, fill in the form, sign up, […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Tag Manager vs Google Analytics: What’s the difference?

Updated: June 3rd, 2020. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what is Google Tag Manager? What’s the difference between Google Analytics events and GTM events? And nowadays I actually […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

How to Install Facebook Pixel with Google Tag Manager

Updated: June 2nd, 2020. If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. If you use Facebook ads to acquire traffic, […]

Julius Fedorovicius

In Google Tag Manager Tips

How to track events with Google Tag Manager and Google Analytics

Updated: June 2nd, 2020. Even though the title of this blog post does not mention Google Analytics, you probably already know that the GA will definitely play an important role here (if you have been following me at least for a while). Without further ado, let’s take a closer look at what event tracking in Google […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Tag Manager Click Tracking: All You Need to Know

Updated: June 2nd, 2020. As a feature, click tracking in Google Tag Manager is a perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video and done! You can track buttons, outbound link clicks, etc. However, what I’ve noticed among GTM beginners is that they do not […]

Julius Fedorovicius

In Google Tag Manager Tips

11 Reasons Why You Should Use Google Tag Manager

Updated: June 1st, 2020. Let me guess how you landed on this page: you heard people around you talking about this tool called Google Tag Manager (GTM). Actually, you keep noticing this name more and more often in forums, various events, etc. Some say that it will help you track visitors much easier, while others promise that […]

Julius Fedorovicius

In Google Tag Manager Tips

A Guide to Google Analytics User ID in Google Tag Manager

Update: May 31st, 2020. If you’re looking at Google Analytics user metrics you need to understand one thing: the number of users does NOT represent the actual number of people visiting your website. It’s the number of different browsers that were used to visit your website/shop/etc. That’s because when a visitor lands on a page for […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

How to Setup and Install Google Tag Manager on your Website

Updated: May 30th, 2020. Even though this topic might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways how to install Google Tag Manager on a website, highlighting the pros and cons of each option.

Julius Fedorovicius

In Google Tag Manager Tips

How To Track Single Page Web App with Google Tag Manager

Updated: May 30th, 2020. Tracking page views on regular websites is fairly easy: you just add a tracking code to every page and done! Every time a visitor clicks an internal link, a browser window refreshes, and a new page view hit is sent to Google Analytics. But when it comes to single page websites (or […]

Julius Fedorovicius

In Google Tag Manager Tips

99 Things You Can Do with Google Tag Manager

Updated: May 29th, 2020 Ah… Good old clickbait. Add a huge number to the title of the popular topic and you’re good to go. Oh, I almost forgot to mention that #54 will shock you and you won’t believe what is in the #72! Just kidding. All the entries on the list are definitely worth checking […]

Julius Fedorovicius

In Google Tag Manager Tips

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