How to Debug iFrame with Google Tag Manager Preview Mode

In October of 2020, the team behind Google Tag Manager released a completely new version of Google Tag Manager preview mode. That was a necessary step in its evolution (because the industry is moving away from 3rd party cookies). If you are new to the preview mode, read this blog post and watch this video tutorial. […]
Julius Fedorovicius
In Google Tag Manager Tips

4 ways how to turn off Google Tag Manager Preview mode

Updated: November 10th, 2020. Google Tag Manager’s widget keeps popping up at the bottom of the screen, huh? If yes, you’ve come to the right place. In this guide, you’ll learn how to turn off Google Tag Manager debug mode (or, in other words, exit it), including common and not so common options.
Julius Fedorovicius
In Google Tag Manager Tips

Upgrade to Google Analytics 4 – Now or Later?

In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. Naturally, many people online are confused: should they switch to the new version now? What about […]
Julius Fedorovicius
In Google Analytics Tips

A Quick Guide to Bulk Actions in Google Tag Manager

Updated: November 5th, 2020 Looks like the GTM feature wishlist is starting to become a reality. Woohoo! First, email notifications, then partial export, and now this. Fresh from the oven. Google Tag Manager has introduced a feature I wanted for a long time, bulk actions. No more “delete one-by-one”, trying to solve this with Chrome […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide To Google Tag Manager Preview Mode

Updated: November 4th, 2020.  Why doesn’t my tag fire? What data can I send to Google Analytics? Why didn’t this trigger work? When it comes to Google Tag Manager, we sometimes run into trouble that requires further investigation of what’s going on. One of the most important, yet commonly overlooked steps in the GTM process is debugging. It allows us to ensure […]
Julius Fedorovicius
In Google Tag Manager Tips

The Magic of Google Tag Manager and Cookies

Updated: October 30th, 2020. Cookies are a super important part of the web. Imagine the world without them: you wouldn’t be able to use your Facebook or Twitter. They help retain data throughout a user’s visit on a webpage, so naturally, they’re an important component of web analytics, as well. By default, Google Analytics and other […]
Julius Fedorovicius
In Google Tag Manager Tips

How to remove gtm_debug=x from Google Analytics reports

This will be a quick guide. When Google Tag Manager introduced a new Preview Mode in October 2020, some Google Analytics users started complaining that their GA reports are now littered with ?gtm_debug=x. In today’s blog post, I’ll show you how to remove gtm_debug=x parameter from Google Analytics reports. But keep in mind: this applies only […]
Julius Fedorovicius
In Uncategorized

How to check if Google Tag Manager is Working?

Updated: October 8th, 2020 Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. But the purpose of this blog post is not to convince you to start using it (I have another one which explains all GTM benefits). Today, I assume that you have already decided to give Tag […]
Julius Fedorovicius
In Google Tag Manager Tips