Track Calendly with Google Tag Manager and Google Analytics 4

Updated: December 8th, 2022 If you landed on this page, you (most likely) have embedded a Calendly calendar on your website. People land on your website, they can schedule appointments, and you would like to see that data in your analytics (e.g. Google Analytics 4). If my guess was correct, you have come to the right […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics Form Tracking – Complete Guide

Updated: December 8th, 2022 If you use Google Analytics (GA) to analyze web traffic on your site, you may also want to track contact form submissions, right?  A question I hear frequently is “can I track form submissions in GA?”. The answer is yes, and I’ll show you how. To make Google Analytics form tracking […]
Julius Fedorovicius
In Google Analytics Tips

Track Clicks with Google Analytics 4 and Google Tag Manager

Updated: December 8th, 2022 If you are just starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. There are many clickable elements on your website and you want to understand how website visitors are interacting with them. In this blog post, […]
Julius Fedorovicius
In Google Analytics Tips

Enhanced Measurement in Google Analytics 4: The Guide

Updated: December 8th, 2022 When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the […]
Julius Fedorovicius
In Uncategorized

A Guide to DebugView in Google Analytics 4

Updated: December 8th, 2022 When you implement something in Google Analytics (or any other platform), never trust your gut. Always verify that the data was actually received by the platform and is displayed in reports the way you expect it. Luckily, GA4 has a neat feature for that called DebugView. DebugView in Google Analytics 4 […]
Julius Fedorovicius
In Google Analytics Tips

Recommended Events in Google Analytics 4

Updated: December 8th, 2022 There’s a lot to cover regarding event tracking in GA4. But since the platform is now event-based, it’s natural that I have a bunch of guides related just to events. In this quick guide, we’ll take a closer look at one group of events, recommended events.   The list of recommended […]
Julius Fedorovicius
In Google Analytics Tips

Custom metrics in Google Analytics 4

Updated: December 8th, 2022 If you have tried configuring Google Analytics 4, you should already be familiar with custom dimensions. Any custom text parameter that you send to GA4 (and that you want to use in the reports) should be registered as a custom dimension. But you can also customize your setup by sending custom […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: December 8th, 2022 The thing with Google Analytics (or any other similar tool) is that it won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, […]
Julius Fedorovicius
In Google Analytics Tips