Many things have changed in the last 6 months: the new GTM preview mode, Google Analytics 4, etc. As a result, thousands of learning resources/tutorials/courses became out-of-date almost instantly. But I’ve got that covered! I have completely re-recorded my Google Tag Manager Masterclass for Beginners 3.0. It contains many examples related to GA4 and other […]

If you are just starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. There are many clickable elements on your website and you want to understand how website visitors are interacting with them. In this blog post, we will take a […]

When you implement something in Google Analytics (or any other platform), never trust your gut. Always verify that the data was actually received by the platform and is displayed in reports the way you expect it. In Universal Analytics, this was done by checking real-time reports (to verify events, conversions, page views). But if you […]

There’s a lot to cover when it comes to event tracking in GA4. But since the platform is now event-based, it’s natural that I have a bunch of guides related just to events. In this quick guide, we’ll take a closer look at one group of events, recommended events.   The list of recommended events […]