Best Ways to Learn Google Tag Manager

Updated: July 1st, 2020. Google Tag Manager is a very handy tool that helps you manage marketing tags (a.k.a. tracking codes) in one place and deploy them (usually) without the developer’s help. If you consider yourself a beginner, you’re probably wondering where to start? What’s the best way to learn Google Tag Manager? If you’re an […]
Julius Fedorovicius
In Google Tag Manager Tips

Cross-domain Tracking in Unbounce Landing Pages

Recently, I had a task to work on an Unbounce landing page, and to make things a little more complicated, visitors were redirected to another domain’s Thank You page after successful form submission. If you want to properly track such form submissions with Google Analytics, you need to implement Cross-domain tracking. However, not everything was straightforward […]
Julius Fedorovicius
In Uncategorized

Announcing: Analytics Mania YouTube Channel

I’ll be quick. Since the very beginning of Analytics Mania, all of my content (except the courses) was text + images. Some people like this format but others prefer videos. So this got me thinking – maybe it’s time to try something new? Eventually, this became a decision to start a YouTube channel. Both mediums […]
Julius Fedorovicius
In Uncategorized

Two Recent Changes in Google Tag Manager Debug Console

Published: June 12th, 2020 I wasn’t planning this post but several people have contacted me regarding several recent changes in Google Tag Manager. They were seeing different things (compared to my course videos or the screenshots of my blog posts) and were thinking that they have configured something incorrectly. That’s why I wanted to quickly […]
Julius Fedorovicius
In Google Tag Manager Tips

Extract a Price from a Page with Google Tag Manager

While DOM scraping is not recommended (because it’s quite fragile) in web tracking, sometimes you just have no other choice. Asking a developer to push a certain data point to the Data Layer is always the best practice but in some projects, you have just two options: try to fetch a certain value from the page […]
Julius Fedorovicius
In Google Tag Manager Tips

10 Most Common Enhanced Ecommerce Mistakes (Implemented via GTM)

Updated: June 7th, 2020. Enhanced Ecommerce (EE) is probably the most powerful web tracking feature in the Google Analytics toolset (I intentionally added the word “probably” so that I would more or less right #thanksCarlsberg). It allows you to track not only the final goal (purchase or something similar) but also the entire funnel (starting from […]
Julius Fedorovicius
In Google Tag Manager Tips

32 Google Tag Manager Debugging and Testing Tips

Updated: June 5th, 2020 Google Tag Manager debugging is an art of its own. Checking the Preview and Debug mode to see if the tag was fired is just the tip of the iceberg. In fact, there are many more things/techniques you need to follow in order to be sure that everything is working properly […]
Julius Fedorovicius
In Google Tag Manager Tips