Google Analytics 4 User ID for cross-device tracking: how to configure it
Updated: December 8th, 2022 Google Analytics 4 has three ways of identifying people who visit your website: User ID, Google Signals, and the device. “Device” basically means 1st party cookies. If a visitor clears cookies or starts using a different device, then that will be treated as a new device. Google Signals uses data from people […]