Random Number in Google Tag Manager (Any Number or From Interval)

In Google Tag Manager, there is a built-in variable called Random number. As the title implies, it should return some random number, right? Well, yes. But there is more to it. And in today’s blog post, I will explain how this variable works, where is it useful, and I’ll also share how to create a variable that […]

Julius Fedorovicius

In Google Tag Manager Tips

31 Google Tag Manager Debugging and Testing Tips

Updated: January 3rd, 2022 Google Tag Manager debugging is an art of its own. Checking the Preview and Debug mode to see if the tag was fired is just the tip of the iceberg. In fact, there are many more things/techniques you need to follow in order to be sure that everything is working properly […]

Julius Fedorovicius

In Google Tag Manager Tips

Track Videos with Google Analytics 4 and Google Tag Manager

Even though Google Analytics 4 offers some built-in video tracking capabilities, there might still be some cases where you will need to do additional configuration in Google Tag Manager. And I wanted to cover different situations, from simple ones to more complex ones. In today’s blog post, I will show you how to track videos […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

What is Google Tag Manager ID (a.k.a. Container ID) and how to get it?

There are various reasons why you might need to get a Google Tag Manager ID. Maybe you own a website running on WIX (or some other content management system) and have to paste the GTM Container ID to a designated field. In this quick blog post, I’ll show you where to find it.

Julius Fedorovicius

In Google Tag Manager Tips

How to Downgrade from Google Analytics 4 to Universal Analytics

Note: In July 2023, Universal Analytics stops working. It is no longer recommended to create new Universal Analytics properties. Use Google Analytics 4 instead. When Google Analytics 4 was officially announced, it became the default type of property in GA. Thus many people got confused. Can they still create Universal Analytics property? As a result, I […]

Julius Fedorovicius

In Uncategorized

Enhanced Measurement in Google Analytics 4: The Guide

Updated: January 3rd, 2022. When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the need […]

Julius Fedorovicius

In Uncategorized

Track Youtube Videos with Google Tag Manager and Google Analytics 4

Even though Google Analytics 4 offers built-in Video tracking (thanks to Enhanced Measurement), it does not always work on all websites. Also if you want to modify and change thresholds when video events are sent to GA4, you will need to create your own customized solution. And in this blog post, I will show you […]

Julius Fedorovicius

In Google Tag Manager Tips

How to Track Outbound Links with Google Tag Manager and Google Analytics

Updated: January 3rd, 2022. It’s time for a guide that’s for those who are just starting with Google Tag Manager. There is a high chance that your website contains some external links (a.k.a. outbound links), people might click them and they will be redirected to another domain. By default, Google Analytics cannot tell you whether that […]

Julius Fedorovicius

In Google Tag Manager Tips

Page Path vs Page URL in Google Tag Manager

Updated: January 3rd, 2022 If you’re just starting with web tracking and have absolutely no prior technical knowledge of the web, you might be confused about which Page variables (in Google Tag Manager) to use when. Questions like “what is the difference between Page Path and Page URL?” might be quite common. That’s why I’ve […]

Julius Fedorovicius

In Google Tag Manager Tips

Path Exploration report in Google Analytics 4 (Path Analysis in Analysis Hub)

Updated: January 3rd, 2022 Exploration reports (previously known as Analysis Hub) in Google Analytics 4 is a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Free Form report and Funnel Exploration. This time, let’s take a look at another type of report, […]

Julius Fedorovicius

In Google Analytics Tips

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