Google Tag Manager in footer. How bad is it?

I recently received this question from one of the readers who is just starting with GTM and faced some real-life limitations. Google Tag Manager official recommendation states that in order to install it you need to place the <script> code somewhere in the website’s <head> and the <noscript> part should be added immediately after the opening […]
Julius Fedorovicius
In Google Tag Manager Tips

Fire a tag only on the first page view with Google Tag Manager

Recently, I’ve received a question from one of my readers asking how can he fire a tag only on the first page view. What’s a use case for that? Situations may vary but that reader mentioned firing tags of ad-networks for the purpose of remarketing or running time-sensitive campaigns. For example, he wants to show […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Track Single Page Web App with Google Tag Manager

Updated: January 13th, 2019. Tracking page views on regular websites is pretty easy: you just add a tracking code to every page and done! Every time a visitor clicks an internal link, a browser window refreshes, and a new page view hit is caught by the Google Analytics. But when it comes to single page websites (or […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Set Up Ecommerce Tracking with Google Tag Manager: Full Guide

Updated: January 13th, 2019. While Google Analytics offers a lot of tracking functionality out of the box (pageviews, sessions, traffic sources, etc.), the real magic begins after implementing custom features, like events or ecommerce tracking. Only then you’ll start seeing what really matters, conversions and/or revenue. By tracking important interactions, you’ll be able to combine […]
Julius Fedorovicius
In Google Tag Manager Tips

Free GTM Fundamentals Course is Live!

At some point of 2018, Google silently shut down their GTM Fundamentals course that was launched in 2015. No public announcement or other confirmed statements on why this happened. Most likely, they considered it being too outdated (because there were indeed some parts that didn’t hold up very well (e.g. the absence of the GA […]
Julius Fedorovicius
In Google Tag Manager Tips

Best Ways to Learn Google Tag Manager

Updated: January 7, 2019. Google Tag Manager is a very handy tool which helps you manage marketing tags (a.k.a. tracking codes) in one place and deploy them (usually) without developer’s help. If you consider yourself a beginner, you’re probably wondering where to start? What’s the best way to learn Google Tag Manager? If you’re an intermediate […]
Julius Fedorovicius
In Google Tag Manager Tips

Why is there a gtm.formSubmit event on every page view?

Here’s a situation. You enable a Preview and Debug mode in GTM, refresh the page and when the page loads, you see gtm.formSubmit event on the left side of the Preview console. But the form on that page was not submitted! Or, maybe even worse, there is no form on that page at all! Why is […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics Real-time Reports Not Working? Here’s How To Fix It

Updated: January 3rd, 2019. Here’s a situation. You have just set up Google Analytics tracking, open a GA Real-time reports and nothing. You don’t see anything. No page views, no events, nothing. Sounds familiar? Relax, you’re not alone. In fact, this issue is getting more and more popular these days as people have been contacting me through various […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips