How to check if Google Tag Manager is Working?

Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. But the purpose of this blog post is not to convince you to start using it (I have another one which explains all GTM benefits). Today, I assume that you have already decided to give Tag Manager a chance (or […]

Julius Fedorovicius

In Google Tag Manager Tips

Multiple installations of Google Tag Manager detected by Tag Assistant: What to do?

“Multiple installations of Google Tag Manager” – says Tag Assistant. This is a fairly common “issue” noticed in online communities. The reason why I surrounded the word issue with quotation marks is that usually, this warning is no issue at all. Here’s what I’m talking about: What looks really concerning in the screenshot above is the […]

Julius Fedorovicius

In Google Tag Manager Tips

How to Track Virtual Pageviews when Multiple History Events Occur at the Same Time

This is yet another post about Single Page Application tracking with Google Tag Manager. In my main blog post, I explored two options on how to track such websites. It’s either with the History Change trigger or with developer’s input. A more robust solution is to cooperate with a developer but, unfortunately, that is not […]

Julius Fedorovicius

In Google Tag Manager Tips

How To Track Single Page Web App with Google Tag Manager

Updated: August 30th, 2019. Tracking page views on regular websites is fairly easy: you just add a tracking code to every page and done! Every time a visitor clicks an internal link, a browser window refreshes, and a new page view hit is sent to Google Analytics. But when it comes to single page websites (or […]

Julius Fedorovicius

In Google Tag Manager Tips

Trigger Groups in Google Tag Manager: 6 Use Cases

In the first quarter of 2019, Google Tag Manager team released a new feature, called Trigger Groups. Initially, I was planning to write a guide about them as soon as the feature was released but seeing other authors doing the same, I decided to wait and think of some additional use cases/examples. Now I feel […]

Julius Fedorovicius

In Google Tag Manager Tips

How to extract part of the URL path with Google Tag Manager

This blog post might sound similar to the one that I’ve recently published, How to extract a query parameter of the URL, but this time a bit different issue is solved. In that blog post, I was working with query parameters. For example, I was able to fetch the value of productId if the Page URL […]

Julius Fedorovicius

In Google Tag Manager Tips

What’s this? “No tags were evaluated because there was no event in the selected message”

So here’s a scenario that probably brought you to this page: you have enabled GTM preview and debug mode and see a Message in it. When you click it, you see the following message: no tags were evaluated because there was no event in the selected message. What does it mean? What are its implications and how does […]

Julius Fedorovicius

In Google Tag Manager Tips

What is Google Tag Manager Noscript?

Updated: August 13th, 2019. After you create a new Google Tag Manager container, the interface asks to place two codes on your website, one in the <head> and the after right after the opening <body> tag. But have you ever wondered why are there two codes instead of one? Usually tracking tools, like Google Analytics, Mixpanel, or […]

Julius Fedorovicius

In Google Tag Manager Tips

Youtube trigger isn’t working in Google Tag Manager? 6 ways to fix it

Updated: August 13th, 2019. This is an updated version of the blog post posted back in 2016 (when the built-in Youtube trigger was not a thing in GTM yet). In the autumn of 2017, Google Tag Manager team released multiple awesome features and native Youtube trigger was one of them. Before that happened, the industry […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Analytics Cross Domain Tracking with Google Tag Manager. The Guide.

Updated: July 25th, 2019. There are already plenty of resources online that explain how to implement Google Analytics Cross-domain tracking. However, it feels that the questions of this topic are still one of the most popular ones in the community (source of this statement: my gut). And that’s no surprise. Sometimes people just blindly follow guides […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

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