Am I using Google Analytics 4?

Updated: December 8th, 2022 Universal Analytics (GA3) stops collecting data in July 2023 and this forces many businesses to switch to the newer version, Google Analytics 4. But if you are less experienced with GA, you might not be sure which version are you using. Do you need to migrate? So if you are asking […]
Julius Fedorovicius
In Google Analytics Tips

DebugView in Google Analytics 4 not working? Here are 6 solutions.

Updated: December 8th, 2022 DebugView is a great feature in Google Analytics 4 and is a solid improvement compared to GA3 (Universal Analytics). It allows you to debug incoming data at a very granular level. However, sometimes it just does not work. And that’s probably the exact reason why you are on this page. By saying […]
Julius Fedorovicius
In Google Analytics Tips

Track Contact Form 7 with Google Tag Manager and GA4

Updated: December 8th, 2021 Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions, say, with Google Analytics 4 and then measure the overall performance: where do those conversions come from? which forms perform better? etc. Nowadays, one of the most popular ways how […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

Google Analytics 4 Audiences (GA4 Audiences) – How to use them?

Updated: December 8th, 2022 When it comes to analyzing your data with Google Analytics 4 and comparing different subsets, you have features like segments, audiences, and comparisons. For new GA4 users, this might be confusing because each feature has some similarities but also has significant differences. In this blog post, we will take a closer look […]
Julius Fedorovicius
In Google Analytics Tips

Scroll tracking with Google Analytics 4 and Google Tag Manager

Updated: December 8th, 2022 Compared to previous versions, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if […]
Julius Fedorovicius
In Google Analytics Tips

Duplicate Events in Google Analytics 4 and How to Fix them

Updated: December 8th, 2022 Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes the reasons for this are quite obvious, but sometimes they were a bit trickier than I initially anticipated. If you are seeing something similar in your GA4 DebugView, you have […]
Julius Fedorovicius
In Google Analytics Tips

How to Exclude Internal Traffic in Google Analytics 4

Updated: December 8h, 2022 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips

How to Upgrade to Google Analytics 4 (GA4)?

Updated: December 8th, 2022.  In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. Naturally, many people online are confused: should they switch to the new […]
Julius Fedorovicius
In Google Analytics Tips