Google Analytics and Google Tag Manager Naming Convention

Updated: May 12th, 2021 Google Analytics reports can get a mess really quickly once you start customizing data that is sent to GA. If you don’t follow certain rules/practices, they can eventually become a hot mess. The same curse applies to Google Tag Manager once you start using it for larger projects. If you name […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Best Practices: 25 Tips

Updated on May 10th, 2021 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department (although there are some nuances and the classic “it depends” plays a large role here). Anyway, it is much more convenient to control all your tags in one […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

How many Google Tag Manager containers do you need?

Updated: May 9th, 2021 This time the guide will be indeed shorter than usual. First of all, this blog post will not talk about multiple GTM containers on the same page. I’m answering a bit different question. Say, you have 3 websites. How many GTM containers do you need here? One? Two? Three? The reality […]
Julius Fedorovicius
In Google Tag Manager Tips

Page Path vs Page URL in Google Tag Manager

Updated: May 7th, 2021 If you’re just starting with web tracking and have absolutely no prior technical knowledge of the web, you might be confused about which Page variables (in Google Tag Manager) to use when. Questions like “what is the difference between Page Path and Page URL?” might be quite common. That’s why I’ve […]
Julius Fedorovicius
In Google Tag Manager Tips

JavaScript Variable in Google Tag Manager: Quick Guide

Updated: May 7th, 2021 If you have ever tried to find more information about the JavaScript variable in Google Tag Manager, here’s what you’ve probably seen: 1 paragraph in Google’s official documentation, a bit more in Simo Ahava’s guide. But in general, not much. So I decided to dig deeper and give you a bit broader […]
Julius Fedorovicius
In Google Tag Manager Tips

16 Most common Google Tag Manager mistakes

Updated: May 6th, 2021. We’ve all been there: you open Google Tag Manager, set up tags, triggers and variables properly (at least you thought so), but that new implementation doesn’t work. You read that super awesome 5-step tutorial few more times, but it doesn’t help. You feel stuck, irritated and decide it’s enough GTM for today. The […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to check if Google Tag Manager is Working?

Updated: May 6th, 2021 Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. But the purpose of this blog post is not to convince you to start using it (I have another one which explains all GTM benefits). Today, I assume that you have already decided to give Tag […]
Julius Fedorovicius
In Google Tag Manager Tips