GTAG vs Analytics.js

When you want to install Google Analytics on your website, one of the options is to add its code directly to your website. That JavaScript library is called gtag.js (a.k.a. global site tag). But what if you are working with an older project and you see that the GA code it’s using is not gtag.js? […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Client ID vs User ID

If you have ever tried to track additional data about your website’s/application’s users, you probably have stumbled upon the term User ID. In fact, I have two blog posts that teach how to do that – one for Universal Analytics and the other one for Google Analytics 4. When you read various resources about the User ID, […]
Julius Fedorovicius
In Google Analytics Tips

Benefits of Server Side Tagging (with Google Tag Manager)

You have probably heard multiple people talking about how server-side tagging is the future of analytics implementations. But before you dedicate time and resources to this topic, you want to better understand the potential benefits of this solution. Well, look no further. In this blog post, I will explain the benefits of server side tagging […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Container Code. In <head> or <body>?

Google Tag Manager official recommendation states that in order to install it you need to place the <script> code somewhere in the website’s <head> and the <noscript> part should be added immediately after the opening <body> tag. But what should you do if a performance-obsessed developer does not agree to follow these instructions? What if a developer insists […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Move Google Tag Manager Container to Another Account

There might be some situations where you want to move the Google Tag Manager container to another account. Maybe your company was acquired or maybe your agency created a container in their account and now you want to have the ownership under your own account. Unfortunately, there is no simple way for that where this […]
Julius Fedorovicius
In Google Tag Manager Tips

Open Funnel vs Closed Funnel in Google Analytics 4

One of the welcome improvements in Google Analytics 4 (compared to the previous version) is Funnel Exploration. In the past, the funnel visualizations were inflexible and if you messed anything in your configuration, your data remained corrupted. This has changed with GA4 when the possibility of ad hoc funnels was finally developed. This means that […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager: script tag must not be included in a div

When you install Google Tag Manager on your website, you want to verify if it is done properly. There are various ways to do that and one of them is to use a Tag Assistant (Legacy) Chrome extension. If you have landed on this website, chances are that you noticed this error: <script> tag must not be included in a <div>. […]
Julius Fedorovicius
In Google Tag Manager Tips

GTM no-script code not found: either missing or not in body

Once you install Google Tag Manager on your website, you want to verify if it is done properly. There are various ways to do that and one of them is to use a Tag Assistant (Legacy) Chrome extension. If you have landed on this website, chances are that you noticed this error: GTM no-script code not found: either missing […]
Julius Fedorovicius
In Google Tag Manager Tips