How to create and manage workspaces in Google Tag Manager?

If you are trying to organize workspaces in Google Tag Manager and recently (in 2026) logged into your account to spin up a new project, you might have noticed something strange. The workspace picker on the left sidebar is completely missing. Don’t panic, your container isn’t broken, and your workspaces haven’t vanished into thin air. […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to UTM Parameters in Google Analytics 4

Updated: June 9th, 2026 UTM parameters are short text codes you add to a URL to track the performance of marketing campaigns in Google Analytics 4. By tagging your links with parameters for source, medium, and campaign, you can accurately measure which emails, social media posts, or ads are most effective at driving traffic and […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Acquisition Reports in Google Analytics 4

Updated: June 9th, 2026 One of the most common use cases of Google Analytics is to view where your visitors are coming from. Even though Google Analytics 4 can show this data, some parts of the interface might be confusing compared to the previous version, Universal Analytics. That’s why I decided to publish this blog […]
Julius Fedorovicius
In Google Analytics Tips

How to track and report AI traffic in Google Analytics 4?

Updated: May 12th, 2026. Google Analytics’ standard reports often categorize visitors coming from AI platforms like ChatGPT or Gemini as general referral traffic. This makes it difficult to understand the true impact these tools have on your website. As AI tools increasingly act as a new discovery layer, similar to search engines and social platforms, […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Server-Side Tagging with Stape

Updated: April 20th, 2026 If you’re looking to get more accurate data from your website, setting up server-side tagging with Google Tag Manager is a great place to start. In this article, we’ll walk you through configuring Google Tag Manager server-side tagging with Stape, focusing on sending Google Analytics tags through the server. We’ll also […]
Julius Fedorovicius
In Google Tag Manager Tips

Facebook Conversions API for Shopify with Google Tag Manager

Setting up the Facebook Conversions API for your Shopify store can be a bit complicated, but it’s worth it since it’s one of the most effective ways to make sure your ad tracking remains accurate. In this guide, you will learn how to move beyond basic browser-side tracking to a more reliable server-side approach. Table […]
Julius Fedorovicius
In Google Tag Manager Tips

Facebook Conversion Tracking With Google Tag Manager

Updated: March 25th, 2026 If you already use Facebook as a marketing tool, you want to measure results. You have multiple options, including remarketing, Facebook conversion tracking, etc. Everything requires time to implement. Let’s say you email the developer; completing the task takes weeks. With the help of Google Tag Manager, you can speed up […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Calendly with Google Tag Manager and GA4

Updated: March 13th, 2026 If you landed on this page, you (most likely) have embedded a Calendly calendar on your website. People land on your website, they can schedule appointments, and you would like to see that data in your analytics (e.g., Google Analytics 4). If my guess was correct, you have come to the right […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Tutorial for Beginners

Updated: March 3rd, 2026 Google Tag Manager is an amazing tool. Need to add a particular tracking pixel to a website? Not a problem! Want to track submissions of a newly created form? Consider it done—all thanks to GTM. Google Tag Manager is a free tool that allows you to manage and deploy marketing and analytics […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

How to Set Up Google Tag Manager Server-side Tagging with Cloud Run

Updated: February 24th, 2026. Note: This tutorial shows how to use Google Cloud Platform as your hosting provider. If you are looking for a tutorial using Stape.io, take a look here. When Google launched the public beta of server-side Google Tag Manager (SGTM) on August 12, 2020, the audience split into several groups. Some people […]
Julius Fedorovicius
In Google Tag Manager Tips