What Does Exit Mean in Google Analytics 4?

Exits. You probably saw this metric somewhere in the Google Analytics 4 interface. But what does it mean? The exit page is the last page of the session. Every time a page is the last page of a session, the Exits metric increases by 1.   Where to find exits in Google Analytics 4? To view […]
Julius Fedorovicius
In Google Analytics Tips

How to View Custom Dimensions in Google Analytics 4

Here’s a situation. You have implemented Google Analytics 4 on your website, and you started sending custom events. For example, events of successful form submissions. Together with that event, you are sending some custom parameter (e.g., a form name). After waiting for 24 hours, you checked the reports, but you cannot see anything related to that […]
Julius Fedorovicius
In Google Analytics Tips

How to Properly Share Google Tag Manager Preview Mode

When you are configuring Google Tag Manager and something is not working, you are going to look for help. Maybe you will contact a more experienced coworker, maybe you will post a question in the Google Tag Manager forum, or do something else. You can greatly increase your chances of getting help if you describe […]
Julius Fedorovicius
In Google Tag Manager Tips

23 Key Benefits of Google Analytics 4

When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you need. In it, I will walk you through the top benefits of Google Analytics 4. But […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Video Engagement Data in Google Analytics 4?

Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find video engagement data in Google Analytics 4. Note: if you have configured GA4 […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find File Download Data in Google Analytics 4?

Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find file download data in Google Analytics 4.   Video tutorial Prefer video […]
Julius Fedorovicius
In Google Analytics Tips