Introduction to Google Tag Manager Server-side Tagging

In 2020, Google Tag Manager introduced a new level of possibilities – server-side tagging. Even though there were already other tag management solutions that offered this, GTM joined this server-side game just very recently. When the public beta was launched on August 12, 2020, the audience split into several groups. Some people were cheering and […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Tag Manager and Multiple Domains: How to Configure?

So, you have probably landed on this article because you are working with multiple domains (e.g. domain1.com and domain2.com) and have some doubts on how to handle Google Tag Manager. Should you use one GTM container on all domains? Or should you use one container per domain? In this guide, I’ll show you how to […]

Julius Fedorovicius

In Uncategorized

A Guide to Referrer in Google Tag Manager

Updated: August 3rd, 2020. When you create a new Google Tag Manager, you’ll see several built-in variables that are enabled by default. One of them is Referrer. What it is and why is it useful? Let’s find out. Table of contents What is Referrer in Google Tag Manager? Where can I find the Referrer in […]

Julius Fedorovicius

In Google Tag Manager Tips

How and Where To Get Google Tag Manager Help?

Updated: August 3rd, 2020. (Although Simo Ahava has posted a blog post of this very same topic long before me, I feel like this needs to be addressed multiple times.) Stuck with Google Tag Manager? Relax, we’ve all been there. Not even once. Not even ten or twenty times. It’s not easy to master GTM […]

Julius Fedorovicius

In Google Tag Manager Tips

How to Install Facebook Pixel with Google Tag Manager

Updated: August 2nd, 2020. If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. If you use Facebook ads to acquire traffic, […]

Julius Fedorovicius

In Google Tag Manager Tips

Fire Once per Page vs Once per Event vs Unlimited in Google Tag Manager

If you open any tag in Google Tag Manager and click Advanced Settings, you will see a bunch of options. One of them is Tag Firing Options drop-down. Thanks to this field, you can configure how many times will your tag fire: Once per Event, Once per Page, Unlimited. While some of these options might sound obvious, […]

Julius Fedorovicius

In Google Tag Manager Tips

16 Ways to Reduce Direct Traffic in Google Analytics

Updated: July 24th, 2020. Direct traffic in Google Analytics is often misunderstood. If you think that direct traffic is the one that enters your website’s address in the address bar or accesses it via bookmarks, I have some bad news. In reality, that is just a fraction of what direct traffic really is. The first reason […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Google Tag Manager Custom Event Trigger Explained

Updated: July 18th, 2020. I have to be honest with you. I’ve tried hard to come up with some interesting and intriguing introduction for this blog post and I guess I failed. But this does not mean that Custom Event Trigger is a boring and rarely used concept. Actually, this can’t be farther from the truth. […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Tag Manager vs Google Analytics: What’s the difference?

Updated: July 16th, 2020. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what is Google Tag Manager? What’s the difference between Google Analytics events and GTM events? And nowadays I actually […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Use GA Standard Ecommerce Data in Facebook Pixel with GTM

In 2019, Simo Ahava has posted a guide on how to reuse the Google Analytics Enhanced Ecommerce data in Facebook Pixel. While Enhanced Ecommerce is definitely a recommended solution to track sales with GA, there are still quite many projects that use its primitive predecessor, Standard Ecommerce. In case you did not know, Standard Ecommerce […]

Julius Fedorovicius

In Google Tag Manager Tips

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