How to Downgrade from Google Analytics 4 to Universal Analytics

When Google Analytics 4 was officially announced, it became the default type of property in GA.  Thus many people got confused. Can they still create Universal Analytics property? As a result, I noticed an increased volume of forum threads, messages, etc. asking how can they downgrade to Universal Analytics, or in other words, how can […]
Julius Fedorovicius
In Uncategorized

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: February 19th, 2021 When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this blog post and a video tutorial. Today, I will show how to track events with […]
Julius Fedorovicius
In Google Analytics Tips

How to Use Funnel Analysis Report in Google Analytics 4

The only good funnel reports in Google Analytics (in my opinion) were related to the Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others were meh. With the rise of GA4, Google attempts to fix this issue by providing a Funnel analysis report. It allows you to build funnel reports on-the-fly (as […]
Julius Fedorovicius
In Uncategorized

How to Use Exploration Reports in Google Analytics 4

Compared to Universal Analytics, Google Analytics is missing a lot of predefined reports that we are familiar with (e.g. landing page, site search, etc.). I don’t know if this will change in the future, but I hope so! In the meantime, we got a pretty powerful suite of reporting capabilities called Analysis Hub. It’s the […]
Julius Fedorovicius
In Uncategorized

Best Ways to Learn Google Tag Manager

Updated: February 10th, 2021. Google Tag Manager is a very handy tool that helps you manage marketing tags (a.k.a. tracking codes) in one place and deploy them (usually) without the developer’s help. If you consider yourself a beginner, you’re probably wondering where to start? What’s the best way to learn Google Tag Manager? If you’re an […]
Julius Fedorovicius
In Google Tag Manager Tips

Enhanced Measurement in Google Analytics 4: The Guide

When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the need to change the […]
Julius Fedorovicius
In Uncategorized

Track Contact Form 7 with Google Tag Manager

Updated: January 14th, 2021 Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions, say, with Google Analytics 4 and then measure the overall performance: where do those conversions come from? which forms perform better? etc. Nowadays, one of the most popular ways how […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

Missing DOM Ready and Window Loaded events in GTM?

Published: January 13th, 2021 This will be a very quick guide and it’s based on one of the recent posts in the GTM community on Facebook. One of the members faced a situation where DOM ready (a.k.a. gtm.dom) and Window Loaded (a.k.a. gtm.load) were missing in the Data Layer although the Container Loaded event (gtm.js) worked just fine. […]
Julius Fedorovicius
In Uncategorized