How to Install Google Analytics 4 with Google Tag Manager

In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying). This means that from now on, the default property (when you create it) is GA4. It is a completely revamped platform (compared to the previous versions). New interface, new tag template […]
Julius Fedorovicius
In Google Analytics Tips

How to See Shopify Webhooks in Server-side GTM Preview Mode

This blog post is sort of like a sequel to this one. I was just playing around and thought that maybe some of my readers will find it useful. In a nutshell, if you want to see incoming requests in your server-side GTM’s preview mode, those HTTP requests must either contain 3 gtm-related cookies (read more here) […]
Julius Fedorovicius
In Google Tag Manager Tips

See Incoming Requests in Server GTM Preview Mode Without Cookies

When you enable preview mode in server-side GTM, 3 first-party cookies are stored in your browser: gtm_preview, gtm_auth, gtm_debug. Thanks to these cookies, you can see incoming HTTP requests (coming from your website) in the SGTM preview if your website and your SGTM setup are using the same main domain (e.g. www.mywebsite.com and sgtm.mywebsite.com) That is […]
Julius Fedorovicius
In Google Tag Manager Tips

Still Running tags in Google Tag Manager: Here’s how to fix it

Updated: August 13th, 2021 Here’s a problem: you enable Google Tag Manager Preview and Debug mode and see that a certain (or maybe multiple) tags are displayed as “still running”. You refresh the page but the problem still persists. Why are your tags in Google Tag Manager “Still running”? There are several reasons: You have entered […]
Julius Fedorovicius
In Google Tag Manager Tips

How to check if Google Analytics 4 is working?

After you have installed GA4, you want to be sure whether you did everything correctly and the data is being collected. In this blog post, I’ll walk you through several steps that you need to complete. Otherwise, you will find out (say, after a week) that you were collecting incorrect data (or no data at […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager in View Only Mode? Here’s the fix

Here’s a situation. You open a Google Tag Manager container but there is no Preview or Submit buttons at the top right corner of the GTM interface. What is happening? How to fix this? In this quick blog post, I’ll explain that. The reason why you are not seeing the Preview and Submit buttons is […]
Julius Fedorovicius
In Google Tag Manager Tips

Complete Guide: Google Tag Manager + Twitter

Updated: August 11th, 2021 If you’re already using Twitter as a marketing tool, you want to measure the results, right? But how can you track interactions such as “Tweet” button clicks? What about Twitter conversions? Everything used to work like this – you send an email to the developer with requirements of what should be tracked and it […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: August 11th, 2021 The thing with Google Analytics (or any other similar tool) is that it won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to DebugView in Google Analytics 4

Updated: August 10th, 2021 When you implement something in Google Analytics (or any other platform), never trust your gut. Always verify that the data was actually received by the platform and is displayed in reports the way you expect it. In Universal Analytics, this was done by checking real-time reports (to verify events, conversions, page […]
Julius Fedorovicius
In Google Analytics Tips