Google Tag Manager DataLayer Explained

Updated: December 19th, 2019. The Data layer is one of the key concepts in the world of Google Tag Manager. It ensures maximum flexibility, portability, and ease of implementation. Remember, GTM works best when deployed alongside the data layer (in fact, broken data layer = severely crippled GTM). At first, Google Tag Manager Data Layer […]
Julius Fedorovicius
In Google Tag Manager Tips

A year in review: 2019

Another year has passed and a new decade is about to start. Today, I wanted to reflect on what has happened to Analytics Mania in 2019. Last year, I also did a similar blog post. I’m not sure whether this will be a long-lasting tradition, but today’s mood implied that 2019 will definitely end with […]
Julius Fedorovicius
In Uncategorized

11 Reasons Why You Should Use Google Tag Manager

Let me guess how you landed on this page: you heard people around you talking about this tool called Google Tag Manager (GTM). Actually, you keep noticing this name more and more often in forums, various events, etc. Some say that it will help you track visitors much easier, while others promise that you won’t need developers […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Assistant Tutorial: 10 Tips For Efficient Work

Updated: December 5th, 2019. If you’ve ever used Google Analytics, Google Adwords, Google Tag Manager, or any other Google’s analytics/marketing tools, chances are that you’ve at least heard of Google Tag Assistant, or, most probably, even used it. That’s no surprise because it’s a really handy debugging tool! Even though many of Analytics Mania’s readers use […]
Julius Fedorovicius
In Uncategorized

99 Things You Can Do with Google Tag Manager

Updated: December 3rd, 2019 Ah… Good old clickbait. Add a huge number to the title of the popular topic and you’re good to go. Oh, I almost forgot to mention that #54 will shock you and you won’t believe what is in the #72! Just kidding. All the entries on the list are definitely worth checking […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Setup and Install Google Tag Manager on your Website

Updated: November 30th, 2019. Even though this topic (How to install Google Tag Manager) might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways how to install Google Tag Manager on a website, highlighting pros and cons of each option.
Julius Fedorovicius
In Google Tag Manager Tips

Track Contact Form 7 with Google Tag Manager

Updated: November 29th, 2019. Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions, say, with Google Analytics and then measure the overall performance: where do those conversions come from? which forms perform better? etc. Nowadays, one of the most popular ways how to track any […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

Google Tag Manager Video Tracking Guide: Beyond Youtube

Updated: November 15, 2019 (several tracking codes were updated). Finally, I’ve found some time to write a new blog post. Last week was pretty intense, but it’s over. This week’s topic is Google Tag Manager Video Tracking. I believe some of my readers have already tried to track Youtube or Vimeo players and send the data […]
Julius Fedorovicius
In Google Tag Manager Tips