How to remove gtm_debug=x from Google Analytics reports

This will be a quick guide. When Google Tag Manager introduced a new Preview Mode in October 2020, some Google Analytics users started complaining that their GA reports are now littered with ?gtm_debug=x. In today’s blog post, I’ll show you how to remove gtm_debug=x parameter from Google Analytics reports. But keep in mind: this applies only […]
Julius Fedorovicius
In Uncategorized

How to check if Google Tag Manager is Working?

Updated: October 8th, 2020 Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. But the purpose of this blog post is not to convince you to start using it (I have another one which explains all GTM benefits). Today, I assume that you have already decided to give Tag […]
Julius Fedorovicius
In Google Tag Manager Tips

Use Enhanced Ecommerce Data in Pinterest Tag with GTM

One of the reasons why I just love working with Google Tag Manager is the possibility to reuse data and send them to multiple marketing/analytics tools at once. In 2019, Simo Ahava posted an article that explains how to adapt Google Analytics Enhanced Ecommerce data and send it to Facebook Pixel. Later, I used his solution […]
Julius Fedorovicius
In Google Tag Manager Tips

Implement Pinterest Tag with Google Tag Manager

When it comes to selecting tracking pixels, Pinterest (in most cases) will probably not reach the top 3. However, if you’re working in a business that’s related to fashion, style, Pinterest Tag might definitely be an option. I recently had my first serious encounter with the Pinterest Tag (because usually, people ask me to help […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Logins and Signups with Google Tag Manager and Google Analytics

If your website or ecommerce store has a login feature (for your visitors/customers), you should definitely measure that. Since the tool of choice on my blog is Google Analytics, I’ll show you several options on how to track logins with Google Tag Manager and send it to Google Analytics. Oh, and let’s not forget signups […]
Julius Fedorovicius
In Uncategorized

Transfer UTM Parameters From One Page To Another with GTM

Updated: October 1st, 2020.  I have completely redone this solution to support more cases and require less configuration. However, in some situations, the older version of this solution is recommended. If the destination URL contains a hashmark (#), you should try using the older version. ==== Imagine this. You’re running a promo campaign that brings traffic […]
Julius Fedorovicius
In Google Tag Manager Tips

DOM Element variable in Google Tag Manager

Updated: September 18th, 2020. In this blog, I’ve already published articles about various Google Tag Manager variables, e.g. Auto-event variable, URL variable, Undefined variable, etc. But there’s one more that did not get a lot of publicity here, DOM Element variable. That’s because it requires some technical knowledge and I’m not its biggest fan (due […]
Julius Fedorovicius
In Google Tag Manager Tips