What is URL variable in Google Tag Manager?

Updated: May 3rd, 2025 Have you ever been in a situation where you need to extract a part of the URL and turn it into a variable in Google Tag Manager? I have. The most common demand is to transfer so-called query string parameters to GTM. For example, I have a web address https://www.example.com/?product_id=123&category=shoes. Believe […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Write a GTM Auto-Event Listener with No Coding Skills

I’ll repeat myself once again. Auto-event listeners are one of the key concepts in Google Tag Manager. Just like a trigger, variable, tag, or data layer. In fact, more than half of my Google Tag Manager blog posts mention auto-event listeners one way or another. Auto-event listeners are these super useful JavaScript functions that track particular […]
Julius Fedorovicius
In Google Tag Manager Tips

How to track Outbound Clicks with Google Analytics 4

Typically, most of the focus with analytics tracking is understanding the user journey on your site, but what if you want to know what’s leading users off your site? While we can’t read users’ minds, we can see what they click on! Outbound clicks are clicks on content that direct users to external websites or […]
Julius Fedorovicius
In Google Analytics Tips

How many Google Tag Manager containers do you need?

Updated: April 9th, 2025 This time, the guide will indeed be shorter than usual. First, this blog post will not discuss multiple GTM containers on the same page. I’m answering a different question. Say, you have three websites. How many GTM containers do you need here? One? Two? Three? The reality is that there is no universal […]
Julius Fedorovicius
In Google Tag Manager Tips

(data not available) in Google Analytics 4

If you’ve been navigating your Google Analytics 4 reports, you might have encountered the mysterious “(data not available)” in your traffic source dimensions. Seeing this can be a bit puzzling, leaving you wondering what’s going on with your data. Well, you’re not alone! This is an attempt by Google to provide more transparency in your […]
Julius Fedorovicius
In Google Analytics Tips

Annotations in Google Analytics 4: 8 Ideas How to Use Them

Annotations in Google Analytics 4 are a welcome addition, considering this feature has been available in Universal Analytics for a long time. For those of you who appreciate the ability to add context to your data, this update is definitely a step in the right direction. If you’ve ever found yourself analyzing a sudden spike […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find File Download Data in Google Analytics 4?

Updated: April 1st, 2025 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find file download data in Google Analytics 4. Video […]
Julius Fedorovicius
In Google Analytics Tips