Track email campaigns in Google Analytics 4

Updated: March 28th, 2025 Google Analytics (and many other similar tools) cannot track email campaigns by default. So how can you know which emails are driving most of the traffic and conversions to your business? Additional configuration is needed. In this article, I will explain all you need to know to track email campaigns in […]
Julius Fedorovicius
In Google Analytics Tips

How to build custom reports in Google Analytics 4

Updated: March 28th, 2025 In the older versions of Google Analytics, there was a section in Customization > Custom Reports where you could build custom reports. Things have changed in Google Analytics 4 with the introduction of Explorations. In today’s blog post, I will explain how to build custom reports in Google Analytics 4 with Explorations by […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Key Events Not Working? Here are the solutions

Updated: March 26th, 2025 In this industry, few things are more frustrating than investing time in a tutorial or video, following every step, only to find that your setup doesn’t work as expected. Maybe the blog post you followed was outdated, or you misunderstood a crucial detail in the tutorial. Perhaps a bug in the […]
Julius Fedorovicius
In Google Analytics Tips

Transferring Google Tag Manager to a new domain or website

If you’ve stumbled across this article, you are probably in a position where you have GA4 installed on your site using Google Tag Manager but are now changing your site’s domain or creating a new site and wanting to reuse an existing GTM container. First things first, this is possible. You can reuse the GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

DOM Ready trigger in Google Tag Manager: Quick Guide

Updated: March 25th, 2025 Disclaimer: This blog post relates to another article about the Window Loaded trigger. When a page loads (and you have enabled GTM preview and debug mode), you will see three standard events: Page view, DOM Ready, and Window Loaded (if you see just 2, this is bad, and you should read […]
Julius Fedorovicius
In Google Tag Manager Tips

Why do I see only 2 month data in Google Analytics 4?

Here’s a situation. You install Google Analytics 4 on your website, start collecting data, and then after several months, you decide to check the data in Explorations. Unfortunately, you realize that the data there is only of the last 2 months. Why is that? In this quick blog post, I will explain why you see only […]
Julius Fedorovicius
In Google Analytics Tips

DOM Element variable in Google Tag Manager

Updated: March 18th, 2025 In this blog, I’ve already published articles about various Google Tag Manager variables, e.g., Auto-event variable, URL variable, Undefined variable, etc. But there’s one more that did not get a lot of publicity here, the DOM Element variable. That’s because it requires some technical knowledge, and I’m not its biggest fan (due […]
Julius Fedorovicius
In Google Tag Manager Tips

“Pages per Session” Conversion in Google Analytics 4

Updated: March 5th, 2025 This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers Even though I receive many guest post requests every day, 99.9999% of them are just pure trash. And I guess many website owners will relate to this. Some guest posters even offered to write “high […]
Jude Nwachukwu
In Google Analytics Tips