How to Find Referral Traffic in Google Analytics 4

Have you ever wondered what websites drive traffic to your own? While GA4 can track this information, the challenge sometimes lies in finding its location in the interface. Google Analytics 4 lacks a pre-defined report dedicated to showing referral traffic data, but fear not; this tutorial will cover three different ways how you can find […]
Julius Fedorovicius
In Google Analytics Tips

How to find broken links with Google Analytics 4

When you implemented tracking on your site, you likely did it so that you could see what users are doing and make improvements accordingly. As a result, your website is everchanging. However, there’s a drawback: you might forget to make some updates here and there, which can cause broken links. These are the links on […]
Julius Fedorovicius
In Google Analytics Tips

Click Element “contains” not working in Google Tag Manager

Have you ever set up a trigger using the Click element and Google Tag Manager, tested your tag, and found that it wasn’t working? You double-check that you’ve followed all the right logic, but it’s still giving you issues! Clearly, this must be a bug in GTM, right? Well, before you drive yourself crazy, let […]
Julius Fedorovicius
In Google Tag Manager Tips

How to View Custom Dimensions in Google Analytics 4

Updated: September 22nd, 2024 Here’s a situation. You have implemented Google Analytics 4 on your website, and you started sending custom events. For example, events of successful form submissions. Together with that event, you are sending some custom parameters (e.g., a form name). After waiting for 24 hours, you checked the reports, but you cannot see […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Shows Just One Total User. Why?

Here’s a situation: you are looking at the report in Google Analytics 4 and only one total user is displayed. It might be 1 user in the Events report, or Traffic Acquisition report, or somewhere else. Why is this happening? This might be caused by an incorrect implementation of the User ID. In a nutshell, […]
Julius Fedorovicius
In Google Analytics Tips

How to copy Google Tag Manager tags between containers?

Updated: September 16th, 2024 I occasionally receive the following question: how can someone copy Google Tag Manager tags between containers? And that’s a totally valid question. Instead of manually copying field by field from one container to another, you could simply hit Copy-Paste and move assets between containers. In this blog post, I’ll look at […]
Julius Fedorovicius
In Google Tag Manager Tips

Segments vs Audiences vs Comparisons in Google Analytics 4

Updated: September 12th, 2024 If you have tried to work with Google Analytics 4, you probably noticed that there are different features available for analysis (or building of retargeting audiences). I am talking about segments, audiences, and comparisons. There might be a slight overlap between some features but in general, they are designed to serve […]
Julius Fedorovicius
In Google Analytics Tips

DOM Scraping with Google Tag Manager

Have you ever set up an event and thought to yourself, “It would be great if I could include some more information with this event, but I’m not sure how to capture it”. DOM scraping might just be the solution you need. DOM scraping enables you to collect additional details about user actions directly from […]
Julius Fedorovicius
In Google Tag Manager Tips

BigQuery shows more purchases than Google Analytics 4

If you have linked your Google Analytics 4 property to BigQuery, you might notice discrepancies between the data you see in the GA4 UI and what is available in BigQuery. This includes e-commerce data, where you may see a higher number of purchases in BigQuery compared to GA4. Weird, right? So, if you are wondering […]
Julius Fedorovicius
In BigQuery Google Analytics Tips