Click Element “contains” not working in Google Tag Manager

Have you ever set up a trigger using the Click element and Google Tag Manager, tested your tag, and found that it wasnā€™t working? You double-check that youā€™ve followed all the right logic, but itā€™s still giving you issues! Clearly, this must be a bug in GTM, right? Well, before you drive yourself crazy, let […]
Julius Fedorovicius
In Google Tag Manager Tips

How to View Custom Dimensions in Google Analytics 4

Updated: September 22nd, 2024 Here’s a situation. You have implemented Google Analytics 4Ā on your website, and you started sending custom events. For example, events of successful form submissions. Together with that event, you are sending some custom parameters (e.g., a form name). After waiting for 24 hours, you checked the reports, but you cannot see […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Shows Just One Total User. Why?

Here’s a situation: you are looking at the report in Google Analytics 4 and only one total user is displayed. It might be 1 user in the Events report, or Traffic Acquisition report, or somewhere else. Why is this happening? This might be caused by an incorrect implementation of the User ID. In a nutshell, […]
Julius Fedorovicius
In Google Analytics Tips

How to copy Google Tag Manager tags between containers?

Updated: September 16th, 2024 I occasionally receive the following question: how can someone copy Google Tag Manager tags between containers? And thatā€™s a totally valid question. Instead of manually copying field by field from one container to another, you could simply hit Copy-Paste and move assets between containers. In this blog post, Iā€™ll look at […]
Julius Fedorovicius
In Google Tag Manager Tips

Segments vs Audiences vs Comparisons in Google Analytics 4

Updated: September 12th, 2024 If you have tried to work with Google Analytics 4, you probably noticed that there are different features available for analysis (or building of retargeting audiences). I am talking about segments, audiences, and comparisons. There might be a slight overlap between some features but in general, they are designed to serve […]
Julius Fedorovicius
In Google Analytics Tips

DOM Scraping with Google Tag Manager

Have you ever set up an event and thought to yourself, ā€œIt would be great if I could include some more information with this event, but Iā€™m not sure how to capture itā€. DOM scraping might just be the solution you need. DOM scraping enables you to collect additional details about user actions directly from […]
Julius Fedorovicius
In Google Tag Manager Tips

BigQuery shows more purchases than Google Analytics 4

If you have linked your Google Analytics 4 property to BigQuery, you might notice discrepancies between the data you see in the GA4 UI and what is available in BigQuery. This includes e-commerce data, where you may see a higher number of purchases in BigQuery compared to GA4. Weird, right? So, if you are wondering […]
Julius Fedorovicius
In BigQuery Google Analytics Tips

Google Tag Manager in View Only Mode? Here’s the fix

Here’s a situation. You open a Google Tag Manager container but there is no Preview or Submit buttons at the top right corner of the GTM interface. What is happening? How to fix this? In this quick blog post, I’ll explain that. The reason why you are not seeing the Preview and Submit buttons is […]
Julius Fedorovicius
In Google Tag Manager Tips

How to find Google Analytics Tracking ID?

Updated: August 29th, 2024 There are various reasons why you need to use Google Analytics Tracking ID. Maybe you want to integrate GA4 with your Content Management System (CMS). Maybe you want to track an event with Google Tag Manager, and with each event, you also have to include the ID (also known as GA4 […]
Julius Fedorovicius
In Google Analytics Tips