Undefined Variable in Google Tag Manager

Updated: January 3rd, 2024 In this quick guide, I’ll shed some light on an Undefined variable in Google Tag Manager and where you can use it. First of all, you can find this variable among other User-defined variables in your GTM container: It is simple to configure. It has no settings at all 🙂 (if we […]
Julius Fedorovicius
In Google Tag Manager Tips

5 Advanced Google Tag Manager tips

Updated: January 3rd, 2024 If you are already considering yourself an intermediate or maybe even advanced Google Tag Manager user, you are probably looking for new ways to improve your GTM skills to be able to solve more complex challenges. That’s where things like JavaScript, Document Object Model (DOM), and similar topics become more important. […]
Julius Fedorovicius
In Google Tag Manager Tips

Best Free Google Tag Manager Courses Online

Updated: December 2, 2023.  Are you just starting with GTM and looking for ways to learn it with a free Google Tag Manager course? I used to be in your situation too – googling for a solution, searching for the best and most accurate tutorials/webinars/courses. Here are my several picks of free Google Tag Manager […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

How to Migrate a Basic Website to Google Analytics 4

With the processing of Universal Analytics (UA) data ending on July 1, 2023, it is imperative to migrate any of your existing UA properties to Google Analytics 4 (GA4). While data is still being processed in Universal Analytics for 360 customers, UA360 will no longer process data after July 1, 2024. The sooner you migrate […]
Julius Fedorovicius
In Google Analytics Tips

Recommended Events in Google Analytics 4

Updated: October 11th, 2023 There’s a lot to cover regarding event tracking in GA4. But since the platform is now event-based, it’s natural that I have a bunch of guides related just to events. In this quick guide, we’ll take a closer look at one group of events, recommended events. The list of recommended events (in […]
Julius Fedorovicius
In Google Analytics Tips

Missing Link Text of Outbound Clicks in GA4?

Updated: October 10th, 2023 Even though Google Analytics 4 can track events automatically (not just page_views), there are also some problems. One of the challenges is missing Link Text (link_text) of outbound link clicks. If you try to build a report using the Link Text dimension with the click event, you won’t succeed (at least when I write this […]
Julius Fedorovicius
In Google Analytics Tips

Missing Google Analytics 4 Configuration tag

Updated: September 18th, 2023 This might have caught you off guard. You open a Google Tag Manager container, but the Google Analytics 4 configuration is missing. How can that be? Well, there has been an update in Google Tag Manager, and the process of how Google Analytics 4 tags are managed has changed.   What happened? […]
Julius Fedorovicius
In Google Analytics Tips

7 Ways to Track Form Submissions in Google Analytics 4

Updated: September 14th, 2023 If you use Google Analytics (GA) to analyze web traffic on your site, you may also want to track contact form submissions, right?  A question I hear frequently is “can I track form submissions in GA?”. The answer is yes, and I’ll show you how. To make Google Analytics form tracking […]
Julius Fedorovicius
In Google Analytics Tips