Google Ads Conversion Tracking Not Working? Here’s how to fix it

Updated: April 4th, 2025 Google Ads conversion tracking. The cornerstone of measuring your advertising success, yet sometimes very slippery. If you’re pulling your hair out because Google Ads keeps showing zero conversions, don’t worry; you’re not alone. There are many places where things could have gone wrong. If you googled something like “Google Ads conversion […]
Julius Fedorovicius
In Google Ads tips

Click Element Variable in Google Tag Manager

Updated: April 4th, 2025 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, many…), this time, I’d like to spotlight the unsung hero of built-in variables, Click Element. To keep […]
Julius Fedorovicius
In Google Tag Manager Tips

The Magic of Cookies with Google Tag Manager

Updated: April 3rd, 2025 Cookies are a vital aspect of the average user’s internet experience (of course, there are some side effects, too). Still, the initial idea was novel – to have a more personalized experience across the web. Cookies are handy for marketers, too. They retain information that helps better understand users’ browsing behavior, […]
Julius Fedorovicius
In Google Tag Manager Tips

Complete Google Tag Manager Data Layer Tutorial

Updated: April 3rd, 2025 Data Layer is one of the main Google Tag Manager concepts, which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, no tags would be fired. It keeps your tag management running properly and is the key to unlocking Google Tag […]
Julius Fedorovicius
In Google Tag Manager Tips

Transfer UTM Parameters From One Page To Another with GTM

Updated: April 3rd, 2025.  I have completely redone this solution to support more cases and require less configuration. However, in some situations, the older version of this solution is recommended. If the destination URL contains a hashmark (#), you should try using the older version. ==== Imagine this. You’re running a promo campaign that brings traffic […]
Julius Fedorovicius
In Google Tag Manager Tips

Annotations in Google Analytics 4: 8 Ideas How to Use Them

Annotations in Google Analytics 4 are a welcome addition, considering this feature has been available in Universal Analytics for a long time. For those of you who appreciate the ability to add context to your data, this update is definitely a step in the right direction. If you’ve ever found yourself analyzing a sudden spike […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Google Analytics Client ID

Updated: April 2nd, 2025 If you have landed on this blog post and want to learn about this topic, congratulations. This indicates that you want to go beyond the beginner level. It’s time to go under the hood and understand how Google Analytics generates and uses client IDs. In this blog post, I will explain […]
Julius Fedorovicius
In Google Analytics Tips

A Guide To Google Tag Manager Preview Mode

Updated: April 2nd, 2025.  Why doesn’t my tag fire? What data can I send to Google Analytics? Why didn’t this trigger work? When it comes to Google Tag Manager, we sometimes run into trouble that requires further investigation of what’s going on. Debugging is one of the most important yet commonly overlooked steps in the GTM process. It ensures […]
Julius Fedorovicius
In Google Tag Manager Tips