How to Track Events with Google Tag (gtag.js)

Updated: February 11th, 2025 If you have installed GA4 on your site WITHOUT using Google Tag Manager, you’re probably dealing with gtag.js (aka Google Tag). Google Tag serves as a native tracking code library used by platforms like GA4 or Google Ads. If you’re considering implementing event tracking on your site, you’ve likely encountered a […]
Julius Fedorovicius
In Google Analytics Tips

Demographics reports in Google Analytics 4

Updated: February 11th, 2026 After you install Google Analytics 4 and start collecting some events, you can have a rough view of what your visitors are doing on a site. But do you know who your visitors are? What is their average age, interests, and gender? Data like this can help you better understand your target […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Referrer in Google Tag Manager

Updated: February 11th, 2026 When you create a new Google Tag Manager, you’ll see several built-in variables enabled by default. One of them is Referrer. What is it, and why is it useful? Let’s find out. Here’s what you will learn in this article What is Referrer in GTM? Referrer in GTM vs. page_referrer in […]
Julius Fedorovicius
In Google Tag Manager Tips

No data available in Google Analytics 4? Here are the solutions

Updated: February 2nd, 2026 You’ve installed Google Analytics 4 on your website, waited for a while, and still don’t see any data. Understandably, you are frustrated. There are a few different reasons for that. It typically indicates one of three issues: a tracking code installation error, a configuration delay, or data filtering settings. So, if […]
Julius Fedorovicius
In Google Analytics Tips

Top 22 Benefits of Google Analytics 4

Updated: February 2nd, 2026 When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you need. In it, I will walk you through the top benefits of […]
Julius Fedorovicius
In Google Analytics Tips

Key event rate in Google Analytics 4

Updated: February 2nd, 2026 Google Analytics has a weird relationship with conversions. In older versions, they were called goals. Then, they were renamed to conversions in GA4 (which is an industry-known term). But later, they renamed them to key events. So, if you were looking for something like “Google Analytics 4 conversion rate”, the correct […]
Julius Fedorovicius
In Google Analytics Tips

Track element visibility based on text with Google Tag Manager

Updated: February 2nd, 2026 Element Visibility trigger in Google Tag Manager enables you to track elements when they appear on a screen, which is really cool. Even though I still feel a teeny tiny grudge (about the situation when I published a blog post with a custom visibility listener and then Google released their much superior solution […]
Julius Fedorovicius
In Google Tag Manager Tips

Exit Pages in Google Analytics 4

Updated: February 2nd, 2026 When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is […]
Julius Fedorovicius
In Google Analytics Tips

7 Must-have Google Tag Manager Custom Variables

Updated: February 2nd, 2026 In this blog post, I’ll show you my top 7 must-have Google Tag Manager custom variables that I use in the majority of my GTM containers. Please note that some screenshots show an older version of the Google Tag Manager preview mode, but the general principles are still relevant.   Table […]
Julius Fedorovicius
In Google Tag Manager Tips