What is Google Tag Manager Noscript?

Updated: December 11th, 2025 After you create a new Google Tag Manager container, the interface asks you to place two codes on your website, one in the <head> and the other right after the opening <body> tag. But have you ever wondered why there are two codes instead of one? Usually, tracking tools, like Google Analytics, […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Exclude Internal Traffic in Google Analytics 4

Updated: December 11th, 2025 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips

Regular Expressions in Google Tag Manager and Google Analytics 4

Updated: December 11th, 2025 Regular expressions are special sequences of characters used to find, extract, replace, or match text, making them powerful tools for text processing tasks in data analysis. In Google Analytics and GTM, it allows you to create flexible rules (such as matching multiple page URLs, excluding ranges of IP addresses, or grouping distinct […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to track promotions with Google Analytics 4 ecommerce

Updated: December 11th, 2025 Promotions are banners or popups that you can show on your ecommerce site to promote certain sales or special offers. The idea here is that visitors will be incentivized by the offers on these banners and popups to make a purchase. Promotions are helpful to increase user activity, but how can […]
Julius Fedorovicius
In Google Analytics Tips

How to use Funnel Exploration Report in Google Analytics 4 (GA4)

Updated: December 9th, 2025 The only good funnel reports in older Google Analytics versions were related to Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others were mediocre at best. With the rise of GA4, Google attempted to fix this issue by providing a Funnel Exploration report. It allows you to build […]
Julius Fedorovicius
In Google Analytics Tips

Content Groups in Google Analytics 4

Updated: December 4th, 2025 Have you ever explored the pages on your site and felt like you could not get the insights you needed because the data was too granular? To better understand your data, it may seem necessary to export your page-level data into another tool and use regular expressions (or another method) to […]
Julius Fedorovicius
In Google Analytics Tips

3 Ways to Pull Data from Data Layer with Google Tag Manager

Updated: December 4th, 2025 The data layer is the foundation on which Google Tag Manager relies heavily. It ensures maximum flexibility, portability, and ease of implementation. In my other blog post, I have explained how it works and how you can get the most out of it. However, not all aspects were covered there. Since […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Audiences (GA4 Audiences) – How to use them?

Updated: December 4th, 2025 When analyzing your data with Google Analytics 4 and comparing different subsets, you have features like segments, audiences, and comparisons. For new GA4 users, this might be confusing because each feature has some similarities but significant differences. In this blog post, we will look closely at Google Analytics 4 audiences: what they […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager and Multiple Domains: How to Configure?

Updated: December 4th, 2025 So, you have probably landed on this article because you are working with multiple domains (e.g., domain1.com and domain2.com) and have some doubts on how to handle Google Tag Manager. Should you use one GTM container on all domains? Or should you use one container per domain? In this guide, I’ll […]
Julius Fedorovicius
In Google Tag Manager Tips