How to Install Google Analytics 4 on Wix

If you have a website powered by Wix and haven’t been able to get the user engagement data you are interested in, then you’re in luck! A built-in integration between Wix and Google Analytics 4 gives you a better view of user behavior. This approach doesn’t require developer work, so it’s a quick way to […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Video Engagement Data in Google Analytics 4?

Updated: January 26th, 2024 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find video engagement data in Google Analytics 4. Note: if […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Client ID vs User ID

If you have ever tried to track additional data about your website’s/application’s users, you probably have stumbled upon the term User ID. In fact, I have two blog posts that teach how to do that – one for Universal Analytics and the other one for Google Analytics 4. When you read various resources about the User ID, […]
Julius Fedorovicius
In Google Analytics Tips

How to Migrate a Basic Website to Google Analytics 4

With the processing of Universal Analytics (UA) data ending on July 1, 2023, it is imperative to migrate any of your existing UA properties to Google Analytics 4 (GA4). While data is still being processed in Universal Analytics for 360 customers, UA360 will no longer process data after July 1, 2024. The sooner you migrate […]
Julius Fedorovicius
In Google Analytics Tips

Track Affiliate Link Clicks with Google Analytics 4 (2 methods)

This article was written by Rick Beijen, who was kind to share his tips with Analytics Mania’s readers If you’re generating revenue from affiliate marketing and want to monitor which links are clicked the most or which pages generate the most clicks, Google Analytics can help, but some configuration is required. In this blog post, […]
Rick Beijen
In Google Analytics Tips

Recommended Events in Google Analytics 4

Updated: October 11th, 2023 There’s a lot to cover regarding event tracking in GA4. But since the platform is now event-based, it’s natural that I have a bunch of guides related just to events. In this quick guide, we’ll take a closer look at one group of events, recommended events. The list of recommended events (in […]
Julius Fedorovicius
In Google Analytics Tips

Missing Link Text of Outbound Clicks in GA4?

Updated: October 10th, 2023 Even though Google Analytics 4 can track events automatically (not just page_views), there are also some problems. One of the challenges is missing Link Text (link_text) of outbound link clicks. If you try to build a report using the Link Text dimension with the click event, you won’t succeed (at least when I write this […]
Julius Fedorovicius
In Google Analytics Tips

Missing Google Analytics 4 Configuration tag

Updated: September 18th, 2023 This might have caught you off guard. You open a Google Tag Manager container, but the Google Analytics 4 configuration is missing. How can that be? Well, there has been an update in Google Tag Manager, and the process of how Google Analytics 4 tags are managed has changed.   What happened? […]
Julius Fedorovicius
In Google Analytics Tips