Recommended Events in Google Analytics 4

Updated: October 11th, 2023 There’s a lot to cover regarding event tracking in GA4. But since the platform is now event-based, it’s natural that I have a bunch of guides related just to events. In this quick guide, we’ll take a closer look at one group of events, recommended events. The list of recommended events (in […]
Julius Fedorovicius
In Google Analytics Tips

Missing Link Text of Outbound Clicks in GA4?

Updated: October 10th, 2023 Even though Google Analytics 4 can track events automatically (not just page_views), there are also some problems. One of the challenges is missing Link Text (link_text) of outbound link clicks. If you try to build a report using the Link Text dimension with the click event, you won’t succeed (at least when I write this […]
Julius Fedorovicius
In Google Analytics Tips

Missing Google Analytics 4 Configuration tag

Updated: September 18th, 2023 This might have caught you off guard. You open a Google Tag Manager container, but the Google Analytics 4 configuration is missing. How can that be? Well, there has been an update in Google Tag Manager, and the process of how Google Analytics 4 tags are managed has changed.   What happened? […]
Julius Fedorovicius
In Google Analytics Tips

7 Ways to Track Form Submissions in Google Analytics 4

Updated: September 14th, 2023 If you use Google Analytics (GA) to analyze web traffic on your site, you may also want to track contact form submissions, right?  A question I hear frequently is “can I track form submissions in GA?”. The answer is yes, and I’ll show you how. To make Google Analytics form tracking […]
Julius Fedorovicius
In Google Analytics Tips

GTAG vs Analytics.js

When you want to install Google Analytics on your website, one of the options is to add its code directly to your website. That JavaScript library is called gtag.js (a.k.a. global site tag). But what if you are working with an older project and you see that the GA code it’s using is not gtag.js? […]
Julius Fedorovicius
In Google Analytics Tips

Track Conversions Once per Session in Google Analytics 4

Updated: May 17th, 2023 In Universal Analytics, a goal (a.k.a. conversion) was counted once per session. If a visitor completes the same goal multiple times during the same session, it will be counted only once. In Google Analytics 4, on the other hand, conversions are tracked every time they occur (regardless of whether it’s the […]
Julius Fedorovicius
In Google Analytics Tips

How to Rename a Report in Google Analytics 4?

If you customize a standard report in Google Analytics 4 (e.g. by changing the default primary dimension), there’s a chance that the report’s name will be automatically changed too. And this might be inconvenient in some situations. That’s why in this quick blog post, I will show you how to rename a report in Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips

Broken Monetization Report in Google Analytics 4. Here’s the fix.

Here’s an unpleasant surprise in Google Analytics 4. You mind your business and accidentally stumble upon the Monetization > Ecommerce purchases report. Normally, it should display your most popular products and how many times they were displayed, added to the cart, purchased, etc. But now it’s empty and just shows a red exclamation mark. You […]
Julius Fedorovicius
In Google Analytics Tips

How to Remove FBCLID from Google Analytics 4?

When I am writing this blog post, Google Analytics 4 does not have a native method to easily remove unwanted URL query parameters. As a result, your reports might look something like this: See all those fbclid=xxxx? They make your reports harder to read, and if the same page was visited by multiple users from […]
Julius Fedorovicius
In Google Analytics Tips