How to Remove FBCLID from Google Analytics 4?

When I am writing this blog post, Google Analytics 4 does not have a native method to easily remove unwanted URL query parameters. As a result, your reports might look something like this: See all those fbclid=xxxx? They make your reports harder to read, and if the same page was visited by multiple users from […]
Julius Fedorovicius
In Google Analytics Tips

Introducing Google Analytics 4 Community

4 years ago, I launched a Google Tag Manager community on Facebook and now it has tens of thousands of members. The community is active and people are helping each other. That’s awesome to see! But here’s the thing. That group is only for Google Tag Manager questions. Since the number of GA4 questions (where GTM […]
Julius Fedorovicius
In Google Analytics Tips

Missing DOM Ready and Window Loaded events in GTM?

This will be a very quick guide, and it’s based on one of the recent posts in the GTM community on Facebook. One of the members faced a situation where DOM ready (a.k.a. gtm.dom) and Window Loaded (a.k.a. gtm.load) were missing in the Data Layer although the Container Loaded event (gtm.js) worked just fine. Simo Ahava’s eagle eyes spotted […]
Julius Fedorovicius
In Google Analytics Tips

How to remove gtm_debug=x from Google Analytics reports

This will be a quick guide. When Google Tag Manager introduced a new Preview Mode in October 2020, some Google Analytics users started complaining that their GA reports are now littered with ?gtm_debug=x. In today’s blog post, I’ll show you how to remove gtm_debug=x parameter from Google Analytics reports. But keep in mind: this applies only […]
Julius Fedorovicius
In Google Analytics Tips

Cross-domain Tracking in Unbounce Landing Pages

Recently, I had a task to work on an Unbounce landing page, and to make things a little more complicated, visitors were redirected to another domain’s Thank You page after successful form submission. If you want to properly track such form submissions with Google Analytics, you need to implement Cross-domain tracking. However, not everything was straightforward […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Goals Not Working? Here’s How to Fix That

Updated: April 22nd, 2020 In today’s blog post, I will not rant about how important goals are in Google Analytics and that every GA setup MUST use them. If you landed on this blog post, chances are that you are already trying to implement them. Kudos for that! In Universal Analytics, sometimes goals are not […]
Julius Fedorovicius
In Google Analytics Tips