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tagassistant.google.com referrer in Google Analytics reports. What to do with it?

If you regularly check your acquisition reports in Google Analytics (old or new versions), you probably noticed something weird: tagassistant.google.com referrer is in the list of traffic sources. In this blog post, we’ll take a look at where can you find this in your reports, why is this happening, and how to fix it. I’ll […]
Julius Fedorovicius
In Google Analytics Tips

Missing DOM Ready and Window Loaded events in GTM?

This will be a very quick guide, and it’s based on one of the recent posts in the GTM community on Facebook. One of the members faced a situation where DOM ready (a.k.a. gtm.dom) and Window Loaded (a.k.a. gtm.load) were missing in the Data Layer although the Container Loaded event (gtm.js) worked just fine. Simo Ahava’s eagle eyes spotted […]
Julius Fedorovicius
In Google Analytics Tips

How to remove gtm_debug=x from Google Analytics reports

This will be a quick guide. When Google Tag Manager introduced a new Preview Mode in October 2020, some Google Analytics users started complaining that their GA reports are now littered with ?gtm_debug=x. In today’s blog post, I’ll show you how to remove gtm_debug=x parameter from Google Analytics reports. But keep in mind: this applies only […]
Julius Fedorovicius
In Google Analytics Tips

Cross-domain Tracking in Unbounce Landing Pages

Recently, I had a task to work on an Unbounce landing page, and to make things a little more complicated, visitors were redirected to another domain’s Thank You page after successful form submission. If you want to properly track such form submissions with Google Analytics, you need to implement Cross-domain tracking. However, not everything was straightforward […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Goals Not Working? Here’s How to Fix That

Updated: April 22nd, 2020 In today’s blog post, I will not rant about how important goals are in Google Analytics and that every GA setup MUST use them. If you landed on this blog post, chances are that you are already trying to implement them. Kudos for that! In Universal Analytics, sometimes goals are not […]
Julius Fedorovicius
In Google Analytics Tips

Zopim + Google Tag Manager: How To Install Widget, Control It, and Track Events

It’s quite evident that users sometimes face difficulties while navigating through a website. As users, we hate that part when we have no solution even after a few attempts. Many websites have a help-desk, but it’s quite a long and tedious process to pick up the phone and make a call, or send an email […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How To Unlock (not provided) Keywords in Google Analytics

A long time ago, when SEO was much easier, webmasters, bloggers and other creatures of the Internet were much happier because they knew much more about their visitors’ search behavior. All they needed to do is go to Google Analytics reports and see which organic keywords were driving most of the traffic. But the winter […]
Julius Fedorovicius
In Google Analytics Tips

Track DISQUS Comments with Google Analytics and GTM

Updated: May 12th, 2017. DISQUS is an easy solution to install comments in any website. Just by adding a snippet of code you enable your readers to post comments. In this blog post I’ll show you how to track DISQUS comments with Google Analytics (via Google Tag Manager). Note: this blog post teaches how to track events with Universal Analytics. If […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Recipes Google Tag Manager Tips

Form Abandonment Tracking With Google Tag Manager

Form abandonment tracking is extremely useful for conversion rate optimization. Not only can form analysis give you data on drop-offs but you’ll have information on user behavior in each field of the form. By measuring field abandonment you get a greater depth of insight into exactly why users are leaving your form. In this blog […]
Julius Fedorovicius
In Form Tracking Google Analytics Tips Google Tag Manager Tips

Google Analytics Twitter Tracking: Monitor Tweets On Your Website

If you’re already using Twitter as a marketing tool, you want to measure the results, right? But how can you track interactions such as “Tweet” button clicks? Is Google Analytics Twitter Tracking possible? Sure it is! In this blog post I’ll show you how you can achieve it. This solution requires Google Tag Manager to be implemented […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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