How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: October 9th, 2025 When Google Analytics 4 was introduced, it was announced as an event-based analytics tool where everything is an event (from pageview to purchase). There are so many things to know about all of this that eventually, everything materialized into a blog post and a video tutorial. Today, I will show how […]
Julius Fedorovicius
In Google Analytics Tips

Top 22 Benefits of Google Analytics 4

Updated: August 28th, 2025 When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you need. In it, I will walk you through the top benefits of […]
Julius Fedorovicius
In Google Analytics Tips

No data available in Google Analytics 4? Here are the solutions

Updated: August 5th, 2025 You’ve installed Google Analytics 4 on your website, waited for a while, and still don’t see any data. Understandably, you are frustrated. There are a few different reasons for that. So, if you have been googling for something like “no data available in Google Analytics 4”, you’ve come to the right […]
Julius Fedorovicius
In Google Analytics Tips

How to Build a GA4 Funnel with BigQuery and Looker Studio?

The funnel explorations in Google Analytics 4 enable you to analyze the completion and abandonment rates along a pre-defined user journey, which can help you identify bottlenecks in specific paths on your site. Identifying obstacles along these paths can help improve the user experience by pinpointing areas where users encounter difficulties. However, there are some […]
Julius Fedorovicius
In Google Analytics Tips

Track Spotify Player with Google Analytics 4 and Google Tag Manager

Even though GA4’s automatic tracking is more capable than the previous version (Universal Analytics), it still has its limitations. Especially if you have a niche situation, like wanting to track the usage of a Spotify player. With the help of a listener created by Tomás Foch Nalle, it’s actually pretty simple to do this. In […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Not Working? Here are the solutions

It is one of the most frustrating moments for any marketer or analyst: you log in to your Google Analytics account, ready to check your data, only to find that it’s missing, incomplete, or just plain wrong. Seeing Google Analytics not working as expected can be alarming, leaving you to wonder where the problem is […]
Julius Fedorovicius
In Google Analytics Tips

Track Content Engagement using Google Analytics 4 Funnels

This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers There are several ways to measure content performance using Google Analytics, including utilizing Google Analytics (GA4) funnels for business and marketing insights. In this guide, I’ll walk you through a straightforward method to use funnels in Google Analytics to […]
Jude Nwachukwu
In Google Analytics Tips

Microsoft Conversion Tag Still Running? Here’s the fix

You configure the Conversion Tag for Microsoft Ads, you think it should be firing correctly, but Google Tag Manager preview mode shows it’s “Still running”. Frustrating, I know. I’ve been there. This usually happens due to a subtle misunderstanding of how the Microsoft Advertising UET tag template works. In this post, I’ll walk you through […]
Julius Fedorovicius
In Google Analytics Tips

How to Exclude a Country from Google Analytics 4 (6 ways)

This tutorial will show you multiple ways to exclude a country from Google Analytics 4 reports. Why? Maybe you want to exclude countries where you don’t have any marketing campaigns or business operations to reduce the amount of data being processed. Whatever your reasons, if excluding countries is what you’re interested in, this is the […]
Julius Fedorovicius
In Google Analytics Tips