Exit Pages in Google Analytics 4

Updated: February 2nd, 2026 When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Tutorial for Beginners

Updated: January 13th, 2026 Compared to the previous versions, GA4 is a completely revamped platform. New interface, new tag template in Google Tag Manager, new data model, new steps to configure, etc. This raises many questions: where to get started? What should be the optimal setup? If you are unsure how to get started, you’ve […]
Julius Fedorovicius
In Google Analytics Tips

Scroll tracking with Google Analytics 4 (GA4 Scroll Depth Tracking)

Updated: January 6th, 2026 Compared to previous versions, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if […]
Julius Fedorovicius
In Google Analytics Tips

How to Track File Downloads with Google Analytics 4 (including PDF)

Updated: January 4th, 2026 If you’re running a website where people can click and open/download files (like PDF or Excel Spreadsheets), you would probably want to know which links are clicked the most and whether your visitors/users care about those resources. Maybe that document you spent countless hours on last year was clicked just 10 […]
Julius Fedorovicius
In Google Analytics Tips

Path Exploration report in Google Analytics 4

Updated: January 3rd, 2026 Exploration reports in Google Analytics 4 are a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Free Form reports and Funnel Exploration. This time, let’s look at another type of report, Path Exploration. In the older versions of […]
Julius Fedorovicius
In Google Analytics Tips

How to Setup and Install Google Analytics 4 (3 ways)

Updated: January 2nd, 2026 If you want to measure the performance of your website, you must use some web analytics tool. Google Analytics 4 is one of them. It allows you to see the number of sessions, visitors, most popular traffic sources, etc. But to get that, first, you need to install GA4 on a […]
Julius Fedorovicius
In Google Analytics Tips

Regular Expressions in Google Tag Manager and Google Analytics 4

Updated: December 11th, 2025 Regular expressions are special sequences of characters used to find, extract, replace, or match text, making them powerful tools for text processing tasks in data analysis. In Google Analytics and GTM, it allows you to create flexible rules (such as matching multiple page URLs, excluding ranges of IP addresses, or grouping distinct […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to use Funnel Exploration Report in Google Analytics 4 (GA4)

Updated: December 9th, 2025 The only good funnel reports in older Google Analytics versions were related to Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others were mediocre at best. With the rise of GA4, Google attempted to fix this issue by providing a Funnel Exploration report. It allows you to build […]
Julius Fedorovicius
In Google Analytics Tips