• Courses
    • Courses
    • Course bundles
  • Blog
  • Services
  • Resources
    • Youtube channel
    • E-books and Guides
    • GTM Recipes
    • View All Resources
    • GTM Community
    • GA4 community
  • About
    • About
    • Contact
  • Login
  • Courses
    • Courses
    • Course bundles
  • Blog
  • Services
  • Resources
    • Youtube channel
    • E-books and Guides
    • GTM Recipes
    • View All Resources
    • GTM Community
    • GA4 community
  • About
    • About
    • Contact
  • Login

Where to Find File Download Data in Google Analytics 4?

Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find file download data in Google Analytics 4.   Video tutorial Prefer video […]
Julius Fedorovicius
In Google Analytics Tips

16 Ways to Reduce Direct Traffic in Google Analytics

Updated: January 24th, 2022. Direct traffic in Google Analytics is often misunderstood. If you think that direct traffic is the one that enters your website’s address in the address bar or accesses it via bookmarks, I have some bad news. In reality, that is just a fraction of what direct traffic really is. The first reason […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

GTAG vs Analytics.js

When you want to install Google Analytics on your website, one of the options is to add its code directly to your website. That JavaScript library is called gtag.js (a.k.a. global site tag). But what if you are working with an older project and you see that the GA code it’s using is not gtag.js? […]
Julius Fedorovicius
In Google Analytics Tips

Sudden drop in bounce rate of Google Analytics? Here is how to fix it

One day you open your Universal Analytics (GA3) reports and there is a sudden drop in bounce rate. Maybe it’s even 0? This does not mean that overnight your website became much more engaging. This shows that something is broken in your Google Analytics setup. In this blog post, I will walk you through the […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Client ID vs User ID

If you have ever tried to track additional data about your website’s/application’s users, you probably have stumbled upon the term User ID. In fact, I have two blog posts that teach how to do that – one for Universal Analytics and the other one for Google Analytics 4. When you read various resources about the User ID, […]
Julius Fedorovicius
In Google Analytics Tips

Open Funnel vs Closed Funnel in Google Analytics 4

One of the welcome improvements in Google Analytics 4 (compared to the previous version) is Funnel Exploration. In the past, the funnel visualizations were inflexible and if you messed anything in your configuration, your data remained corrupted. This has changed with GA4 when the possibility of ad hoc funnels was finally developed. This means that […]
Julius Fedorovicius
In Google Analytics Tips

Track Convertkit Forms with Google Analytics 4 and Google Tag Manager

Convertkit is a very popular email marketing platform for creators. I have been using it since 2019, and it feels like since then, many of the creators I know also started moving to it. One of the features that Convertkit offers is forms (popups, landing pages, embedded forms, etc.) that allow you to get subscribers […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Recipes

Where to Find Google Analytics Tracking ID? (GA3 and GA4)

The place where you can find Google Analytics Tracking ID differs on which version of GA you are going to use. As of the moment of writing this blog post, there are two main versions: Universal Analytics (GA3) and Google Analytics 4 (GA4). In this blog post, I will show you both options. Not sure […]
Julius Fedorovicius
In Google Analytics Tips

Track HTML5 Video with Google Analytics 4 and Google Tag Manager

If your website is using some no-name video player, there is a very high chance that this is a generic HTML5 video player. If you want to track its engagement with Google Tag Manager, you will need to do some additional configuration. In this blog post, I will show how to track HTML5 video player […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Segments vs Audiences vs Comparisons in Google Analytics 4

If you have tried to work with Google Analytics 4, you probably noticed that there are different features available for analysis (or building of retargeting audiences). I am talking about segments, audiences, and comparisons. There might be a slight overlap between some features but in general, they are designed to serve different purposes. In this […]
Julius Fedorovicius
In Google Analytics Tips
Page 6 of 9«‹45678›»
Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
Analytics Mania
  • Google Tag Manager Courses
  • Google Tag Manager Recipes
  • Google Tag Manager Resources
  • Google Tag Manager Community
  • Login to courses
Follow Analytics Mania
  • Subscribe to newsletter
Recent Posts
  • How to Track Gravity Forms With Google Tag Manager: Complete Guide
  • Introduction to Google Tag Manager Server-side Tagging
  • 3 Ways to Pull Data from Data Layer with Google Tag Manager
Analytics Mania - Google Tag Manager and Google Analytics Blog | Privacy Policy
Manage Cookie Settings