Google Analytics 4 Audiences (GA4 Audiences) – How to use them?

Updated: December 4th, 2025 When analyzing your data with Google Analytics 4 and comparing different subsets, you have features like segments, audiences, and comparisons. For new GA4 users, this might be confusing because each feature has some similarities but significant differences. In this blog post, we will look closely at Google Analytics 4 audiences: what they […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Explorations: a Complete Guide

Updated: November 28th, 2025 Google Analytics 4 may not hold its strength in the built-in standard reports that it provides, but it does make up for it with its Explorations feature. Google Analytics 4 explorations allow you to dive deeper into your data to get insights through customizable and interactive reports tailored to your business […]
Julius Fedorovicius
In Google Analytics Tips

Total users vs Active users vs New users in Google Analytics 4

Updated: November 28th, 2025 In Google Analytics 4, understanding your user metrics is key to measuring the success of your website or app. These metrics include Total, Active, New, and Returning users. You’ve likely come across all these metrics while exploring your data in GA4, and if you’ve wondered, “What is the difference between Total […]
Julius Fedorovicius
In Google Analytics Tips

Where to Find Outbound Click Data in Google Analytics 4?

Updated: November 28th, 2025 Google Analytics 4 can track additional events, not just page views. This is all possible thanks to Enhanced Measurement. However, finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find outbound click data in Google Analytics 4. Table of Contents […]
Julius Fedorovicius
In Google Analytics Tips

Enhanced Measurement in Google Analytics 4: The Guide

Updated: November 28th, 2025 When installed on a website (without any additional configurations), Universal Analytics (a.k.a. GA3) was tracking just page views. If you want to see any other interactions in your reports, you’d have to implement additional event tracking. To improve that, Google Analytics 4 offers more out-of-the-box interactions that are tracked without the […]
Julius Fedorovicius
In Google Analytics Tips

Free Form Reports in Google Analytics 4 (GA4 Explorations)

Updated: November 25th, 2025 In the Google Analytics 4 interface, you have several options for viewing data (Reports section, Explore, Advertising). This time, we’ll focus on the Explore (a.k.a. Explorations). It’s the place where you can do ad-hoc analysis and dig deeper into your data. In today’s blog post, I wanted to focus on one […]
Julius Fedorovicius
In Google Analytics Tips

Demystifying user_engagement Event in Google Analytics 4

Updated: November 21st, 2025 If you are at least a little familiar with event tracking in Google Analytics 4, you already know that one of the automatically tracked events is called user_engagement. When exactly does it fire on a website? After looking at the official Google Analytics documentation, you’ll see this: user_engagement fires when the app is […]
Julius Fedorovicius
In Google Analytics Tips

Regex in Google Analytics 4 (Regular Expressions)

Updated: November 20th, 2025  Have you opened Google Analytics 4, seen the term “regex” and thought to yourself, “What’s that?” If yes, this article is for you! Even if you have worked with regex (regular expressions) before, there may be something new for you to learn here, too. Regular expressions are special sequences of characters […]
Julius Fedorovicius
In Google Analytics Tips

Exclude URL Query Parameters in Google Analytics 4

Updated: November 20th, 2025 In Universal Analytics (GA3), a feature called “Exclude URL query parameters” allowed you to remove unwanted parameters from the URLs and have cleaner reports. When I wrote this blog post, this feature was not available by default in Google Analytics 4 (there’s data redaction, but it’s not a complete replacement for […]
Julius Fedorovicius
In Google Analytics Tips