Trying to Demystify user_engagement Event in Google Analytics 4

If you are at least a little familiar with event tracking in Google Analytics 4, you already know that one of the automatically tracked events is called user_engagement. When exactly does it fire on a website? After taking a look at the official Google Analytics documentation, you’ll see this: user_engagement fires periodically, while the app is in the […]
Julius Fedorovicius
In Google Analytics Tips

Track PDF Downloads with Google Tag Manager + Template

Updated: September 4th, 2020 Note: In July 2023, Universal Analytics stops working. It is no longer recommended to do new implementations with Universal Analytics (GA3). Use Google Analytics 4 instead. It tracks file downloads automatically. If you’re running a website where people can click and open/download files (like PDF or Excel Spreadsheets), you would probably want […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Google Analytics Goals Not Working? Here’s How to Fix That

Updated: April 22nd, 2020 In today’s blog post, I will not rant about how important goals are in Google Analytics and that every GA setup MUST use them. If you landed on this blog post, chances are that you are already trying to implement them. Kudos for that! In Universal Analytics, sometimes goals are not […]
Julius Fedorovicius
In Google Analytics Tips

Subdomain Tracking with Google Analytics and Google Tag Manager

Note: In July 2023, Universal Analytics stops working. It is no longer recommended to do new implementations with Universal Analytics (GA3). Use Google Analytics 4 instead. GA4 also automatically handles subdomains. If you are working with a business that operates on multiple subdomains (e.g. blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips