Google Tag Manager vs Google Analytics explained

Updated: January 5th, 2026 When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time, I had no idea that tag management was a thing, so naturally, I found myself questioning what Google Tag Manager is. What’s the difference between Google Analytics events and GTM events? And nowadays, I still notice […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

12 Reasons Why You Should Use Google Tag Manager

Updated: January 5th, 2026 Let me guess how you landed on this page: you heard people around you talking about this tool called Google Tag Manager (GTM). You keep noticing this name more and more often in forums, various events, etc. Some say it will help you track website visitors more easily, while others promise that you […]
Julius Fedorovicius
In Google Tag Manager Tips

Complete Google Tag Manager Data Layer Tutorial

Updated: January 5th, 2026 Data Layer is one of the main Google Tag Manager concepts, which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, no tags would be fired. It keeps your tag management running properly and is the key to unlocking Google Tag […]
Julius Fedorovicius
In Google Tag Manager Tips

Subdomain Tracking with Google Analytics 4

Updated: January 5th, 2026 If you are working with a business that operates on multiple subdomains (e.g., blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website visitors with Google Analytics 4 across all these websites. In Google Analytics 4, subdomain tracking works automatically right out of the box. As long as you use […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Data Layer Variable in GTM: What, Why, and Where?

Updated: January 4th, 2026 To work with Google Tag Manager, you need to know three key concepts: tags, triggers, and variables. But, as you dive deeper, you will come across the fourth one, the Data Layer. Google Tag Manager and Data Layer are frequently found in the same sentence. These concepts work hand in hand […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Install Meta Pixel with Google Tag Manager (Facebook Pixel)

Updated: January 4th, 2026 Note: Facebook has rebranded itself to Meta, but many of its websites’ resources remain branded as Facebook resources. For this reason, we will use both names (Facebook pixel and Meta pixel) interchangeably. If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. However, if you […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager event tracking – The Guide

Updated: January 3rd, 2026 Before we continue, I want to give a quick disclaimer. Even though the main focus of this article is on Google Tag Manager event tracking, Google Analytics 4 (GA4) will also play a very important role. GA4 presents a new way to look at data, mainly how we visualize events. You […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Data Layer Explained

Updated: January 3rd, 2026 The Data layer is one of the key concepts in the world of Google Tag Manager. When you fully utilize the Data Layer,  it is the fastest way to level up your data collection across web properties (in fact, a broken data layer = severely crippled GTM). At first, the Google […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide To Google Tag Manager Preview Mode

Updated: January 2nd, 2026 Why doesn’t my tag fire? What data can I send to Google Analytics? Why didn’t this trigger work? When it comes to Google Tag Manager, we sometimes run into trouble that requires further investigation of what’s going on. Debugging is one of the most important yet commonly overlooked steps in the GTM process. It ensures […]
Julius Fedorovicius
In Google Tag Manager Tips