Google Tag Manager Data Layer Explained

Updated: September 3rd, 2025 The Data layer is one of the key concepts in the world of Google Tag Manager. When you fully utilize the Data Layer,  it is the fastest way to level up your data collection across web properties (in fact, a broken data layer = severely crippled GTM). At first, the Google […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Calendly with Google Tag Manager and GA4

Updated: September 2nd, 2025 If you landed on this page, you (most likely) have embedded a Calendly calendar on your website. People land on your website, they can schedule appointments, and you would like to see that data in your analytics (e.g., Google Analytics 4). If my guess was correct, you have come to the right […]
Julius Fedorovicius
In Google Tag Manager Tips

Subdomain Tracking with Google Analytics 4

Updated: September 2nd, 2025 If you are working with a business that operates on multiple subdomains (e.g., blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website visitors with Google Analytics 4 across all these websites. If yes, what configurations do you need to have a proper setup? The good news is that the […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

dataLayer.push not working? Here are some reasons and solutions

The data layer is a key component within Google Tag Manager for collecting and managing website data. The dataLayer.push method is the standard way to send information into this layer, making it available for you or your developers to interact with it. However, is dataLayer.push not working on your end? This article will explore the […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager vs Google Analytics explained

Updated: July 17th, 2025 When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time, I had no idea that tag management was a thing, so naturally, I found myself questioning what Google Tag Manager is. What’s the difference between Google Analytics events and GTM events? And nowadays, I still notice […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Microsoft Consent Mode. How to Configure it?

Updated: July 17th, 2025 This article was written by Rick Beijen, who was kind to share his tips with Analytics Mania’s readers If you are using Microsoft Ads (also known as Bing ads), you are now required to implement Microsoft Consent Mode. If you haven’t implemented Microsoft consent mode already and are in the required […]
Rick Beijen
In Google Tag Manager Tips

How to Install Google Tag Manager on your Website

Updated: July 17th, 2025 Even though this topic might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways to install Google Tag Manager on a website, highlighting the pros and cons of each option. If you haven’t done this, […]
Julius Fedorovicius
In Google Tag Manager Tips