Google Tag Manager event tracking – The Guide

Updated: October 28th, 2025 Before we continue, I want to give a quick disclaimer. Even though the main focus of this article is on Google Tag Manager event tracking, Google Analytics 4 (GA4) will also play a very important role. GA4 presents a new way to look at data, mainly how we visualize events. You […]
Julius Fedorovicius
In Google Tag Manager Tips

Microsoft Consent Mode. How to Configure it?

Updated: October 28th, 2025 This article was written by Rick Beijen, who was kind to share his tips with Analytics Mania’s readers If you are using Microsoft Ads (also known as Bing ads), you are now required to implement Microsoft Consent Mode. If you haven’t implemented Microsoft consent mode already and are in the required […]
Rick Beijen
In Google Tag Manager Tips

Google Analytics Real-time Reports Not Working? Here’s How To Fix It

Updated: October 28th, 2025  Here’s a situation. You have just set up Google Analytics tracking, opened GA Real-time reports, and nothing. You don’t see anything. No page views, no events, nothing. Sounds familiar? Relax. You’re not alone. To save you (and others) some time, I’ve compiled a list of the most common mistakes in why Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

The Magic of Cookies with Google Tag Manager

Updated: October 23rd, 2025 Cookies are a vital aspect of the average user’s internet experience (of course, there are some side effects, too). Still, the initial idea was novel – to have a more personalized experience across the web. Cookies are handy for marketers, too. They retain information that helps better understand users’ browsing behavior, […]
Julius Fedorovicius
In Google Tag Manager Tips

Data Layer Variable in GTM: What, Why, and Where?

Updated: October 23rd, 2025 To work with Google Tag Manager, you need to know three key concepts: tags, triggers, and variables. But, as you dive deeper, you will come across the fourth one, the Data Layer. Google Tag Manager and Data Layer are frequently found in the same sentence. These concepts work hand in hand […]
Julius Fedorovicius
In Google Tag Manager Tips

What is Conversion Linker in Google Tag Manager?

Updated: October 22nd, 2025 In the past, advertising, targeting, and understanding ad effectiveness heavily relied on third-party cookies. However, prompted by heightened privacy concerns, many browsers have implemented or are in the process of imposing stricter controls on the usage of first- and third-party cookies, which were critical for Google Ads conversion tracking. Starting January […]
Julius Fedorovicius
In Google Ads tips Google Tag Manager Tips

Transfer UTM Parameters From One Page To Another with GTM

Updated: October 22nd, 2025 I have completely redone this solution to support more cases and require less configuration. However, in some situations, the older version of this solution is recommended. If the destination URL contains a hashmark (#), you should try using the older version. ==== Imagine this. You’re running a promo campaign that brings traffic […]
Julius Fedorovicius
In Google Tag Manager Tips

LinkedIn Conversions API with Google Tag Manager. The Guide.

Setting up the LinkedIn Conversions API with server-side Google Tag Manager isn’t as complicated as it might sound, especially if you’ve worked with the Facebook Conversions API before. The two processes are quite similar. If you’re not familiar, don’t worry, in this guide, I’ll walk you through everything you need to know to get the […]
Julius Fedorovicius
In Google Tag Manager Tips