Google Tag Manager Tutorial for Beginners

Updated: March 3rd, 2026 Google Tag Manager is an amazing tool. Need to add a particular tracking pixel to a website? Not a problem! Want to track submissions of a newly created form? Consider it done—all thanks to GTM. Google Tag Manager is a free tool that allows you to manage and deploy marketing and analytics […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

21 Most common Google Tag Manager mistakes

Updated: February 11th, 2026 If you’re reading this article, you’ve probably been in this situation: you open Google Tag Manager, set up your tags, triggers, and variables correctly (at least you thought so), and then it doesn’t work (or doesn’t work how you expected)! You even retraced every line in that 12-step tutorial, but still […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to Referrer in Google Tag Manager

Updated: February 11th, 2026 When you create a new Google Tag Manager, you’ll see several built-in variables enabled by default. One of them is Referrer. What is it, and why is it useful? Let’s find out. Here’s what you will learn in this article What is Referrer in GTM? Referrer in GTM vs. page_referrer in […]
Julius Fedorovicius
In Google Tag Manager Tips

Track element visibility based on text with Google Tag Manager

Updated: February 2nd, 2026 Element Visibility trigger in Google Tag Manager enables you to track elements when they appear on a screen, which is really cool. Even though I still feel a teeny tiny grudge (about the situation when I published a blog post with a custom visibility listener and then Google released their much superior solution […]
Julius Fedorovicius
In Google Tag Manager Tips

7 Must-have Google Tag Manager Custom Variables

Updated: February 2nd, 2026 In this blog post, I’ll show you my top 7 must-have Google Tag Manager custom variables that I use in the majority of my GTM containers. Please note that some screenshots show an older version of the Google Tag Manager preview mode, but the general principles are still relevant.   Table […]
Julius Fedorovicius
In Google Tag Manager Tips