Auto-Event Variable In GTM: 2 Simple But Powerful Examples

Updated: May 6th, 2025 Google Tag Manager offers a lot of excellent features when it comes to website tracking. If you have already tried using GTM for more than basic Google Analytics pageview tracking, you have probably seen the list of 15+ variable types. That’s a pretty decent list, huh? I bet it raises more questions […]
Julius Fedorovicius
In Google Tag Manager Tips

JavaScript Variable in Google Tag Manager: Quick Guide

Updated: May 6th, 2025 If you have ever tried to find more information about the JavaScript variable in Google Tag Manager, here’s what you’ve probably seen: 1 paragraph in Google’s official documentation, and a bit more in Simo Ahava’s guide. But in general, not much. So I decided to dig deeper and give you a bit […]
Julius Fedorovicius
In Google Tag Manager Tips

Tracking Errors with Google Tag Manager: 5 Things to Measure

Updated: May 5th, 2025 You can do many cool things with Google Tag Manager, like track purchases, form submissions, link clicks, etc. All of these are positive actions for the business. But what about negative ones? Errors should also be tracked, as they might provide you with some hidden gems. Identifying where your visitors/customers are […]
Julius Fedorovicius
In Google Tag Manager Tips

What is URL variable in Google Tag Manager?

Updated: May 3rd, 2025 Have you ever been in a situation where you need to extract a part of the URL and turn it into a variable in Google Tag Manager? I have. The most common demand is to transfer so-called query string parameters to GTM. For example, I have a web address https://www.example.com/?product_id=123&category=shoes. Believe […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Write a GTM Auto-Event Listener with No Coding Skills

I’ll repeat myself once again. Auto-event listeners are one of the key concepts in Google Tag Manager. Just like a trigger, variable, tag, or data layer. In fact, more than half of my Google Tag Manager blog posts mention auto-event listeners one way or another. Auto-event listeners are these super useful JavaScript functions that track particular […]
Julius Fedorovicius
In Google Tag Manager Tips

How many Google Tag Manager containers do you need?

Updated: April 9th, 2025 This time, the guide will indeed be shorter than usual. First, this blog post will not discuss multiple GTM containers on the same page. I’m answering a different question. Say, you have three websites. How many GTM containers do you need here? One? Two? Three? The reality is that there is no universal […]
Julius Fedorovicius
In Google Tag Manager Tips

GTM and Google Analytics 4 Naming Conventions

Updated: April 4th, 2025 Customizing data collection for Google Analytics 4 is definitely necessary, but reports can quickly get chaotic if you don’t follow any naming rules or practices. The same issue applies to Google Tag Manager once your projects grow. Naming your tags triggers and variables without adhering to specific guidelines can turn GTM […]
Julius Fedorovicius
In Google Tag Manager Tips

Click Element Variable in Google Tag Manager

Updated: April 4th, 2025 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, many…), this time, I’d like to spotlight the unsung hero of built-in variables, Click Element. To keep […]
Julius Fedorovicius
In Google Tag Manager Tips