Page Variables and Pageview Triggers in Google Tag Manager

Updated: March 30th, 2025 As you probably already know, Google Tag Manager is a fantastic tool that lets you manage your tracking codes and activate them whenever needed. With GTM, you can fire your tags whenever a visitor submits a form, clicks a link, etc. But the most basic (yet still very crucial) is when […]
Julius Fedorovicius
In Google Tag Manager Tips

Data Layer Variable in GTM: What, Why, and Where?

Updated: March 30th, 2025 To work with Google Tag Manager, you need to know three key concepts: tags, triggers, and variables. But, as you dive deeper, you will come across the fourth one, the Data Layer. Google Tag Manager and Data Layer are frequently found in the same sentence. These concepts work hand in hand […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Best Practices: 24 Tips

Updated on March 30th, 2025 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department (although there are some nuances, and the classic “it depends” plays a significant role here). It is also much more convenient to control all your tags […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

21 Most common Google Tag Manager mistakes

Updated: March 29th, 2025 If you’re reading this article, you’ve probably been in this situation: you open Google Tag Manager, set up your tags, triggers, and variables correctly (at least you thought so), and then it doesn’t work (or doesn’t work how you expected)! You even retraced every line in that 12-step tutorial, but still […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager and Multiple Domains: How to Configure?

Updated: March 29th, 2025 So, you have probably landed on this article because you are working with multiple domains (e.g., domain1.com and domain2.com) and have some doubts on how to handle Google Tag Manager. Should you use one GTM container on all domains? Or should you use one container per domain? In this guide, I’ll […]
Julius Fedorovicius
In Google Tag Manager Tips

Page Path vs Page URL in Google Tag Manager

Updated: March 29th, 2025 If you’re just starting with web tracking and have no prior technical knowledge of the web, you might be confused about which Page variables (in Google Tag Manager) to use and when. Questions like “what is the difference between Page Path and Page URL?” might be pretty common. That’s why I’ve […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Tutorial for Beginners

Updated: March 29th, 2025.  Google Tag Manager is an amazing tool. Need to add a particular tracking pixel to a website? Not a problem! Want to track submissions of a newly created form? Consider it done—all thanks to GTM. Instead of waiting (for days) for a busy developer to add those tracking codes, you could do this […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Google Tag Manager Video Tracking Guide: Beyond Youtube

Updated: March 29th, 2025 Tracking pageviews is far from enough to understand what website visitors are doing on your site. You should also consider other interactions, such as clicks, views of particular elements, video interactions, etc. In today’s landscape of video players, the most popular embedded video player is Youtube (I have no stats to […]
Julius Fedorovicius
In Google Tag Manager Tips