Exit Pages in Google Analytics 4

Updated: February 2nd, 2026

When a visitor browses your website, some pages will eventually become the last page of a session. If you are running a blog or a news website, then reading a single article and leaving afterward is pretty normal. But if many people leave your e-commerce site at the checkout, that is a red flag. To understand this better, let’s take a closer look at what an exit page is and why it matters.

An exit page is the last page a user views during a session before leaving your website. In Google Analytics 4, this is measured using the metric Exits.

• Metric: Exits (The number of times a page was the last in a session).
• How it works: Every time a session ends on a specific page, the Exits count for that page increases by 1.
• Why it matters: High exit rates on pages like checkout or confirmation can indicate friction points, whereas high exits on blog posts are often normal.

In this tutorial, I will show you how to identify the top exit pages in Google Analytics 4.

Table of Contents

Here’s what you will learn in this article

• What are exit pages in Google Analytics 4?
• Where can I find exit pages in Google Analytics 4?
  • Import dimensions and metrics
  • Add dimensions and metrics to the exploration
• Is this data available in Looker Studio?
• How to Interpret High Exit Counts?
• Final words

Video tutorial

If you prefer video content, here is a tutorial (about the same topic) from my YouTube channel.

What are exit pages in Google Analytics 4?

The exit page is the last page of the session. In Google Analytics 4, this is measured with a metric called Exits. Every time a page is the last page of a session, that metric increases by 1.

It’s important not to confuse Exits with Bounce rate:

• Exits: Measures the last page of a session, regardless of how many pages were viewed beforehand. Every session has exactly one exit page.
• Bounce rate: Measures sessions that were not engaged (typically single-page sessions with few to no interactions).

A high exit rate on a specific page doesn’t necessarily mean the session was a “bounce.” The user might have viewed 10 pages before leaving.

Where can I find exit pages in Google Analytics 4?

Currently, exit metrics are not available in standard reports of Google Analytics 4. But the metric Exits is available in custom reports, a.k.a. Explorations.

To build a report, click Explore in the left sidebar of the Google Analytics 4 interface. Then choose either Blank or Free form.

Import dimensions and metrics

Add the Page path and screen name to the exploration. Alternatively, you can use Page Path + query string or Page location.

• Page path and screen name: Best for a cleaner view that aggregates URL variations.
• Page path + query string: Best if you want to see specific parameters (like ?product_id=123).

To add a dimension to the exploration, click the Plus icon

Then use the search to find the dimension, click a checkbox next to it, and hit import.

When it comes to metrics, you can add things like Views and Exits. To add a metric, click a Plus icon in the Metrics section and find the metrics you need to import. The process here is similar to the dimensions.

Add dimensions and metrics to the exploration

Now, double-click on the dimension you imported (e.g., Page path and screen name) and then double-click on metrics. This will add them to the exploration.

And that’s it. You can now see the list of pages, the number of times they were viewed (metric: Views), and the number of times when those pages were the last pages of the session (metric: Exits).

Click on the Exits to sort the table. Now, you can see the top pages from where people are leaving your site.

Is this data available in Looker Studio?

Currently, the Exits metric is not available in Looker Studio. It’s unknown if/when it will be added.

How to Interpret High Exit Counts?

Exit Pages in Google Analytics 4: Final words

When you build a report, keep a closer look at those pages that are part of a streamlined process (e.g., checkout). If many people are leaving your site, say, on the 2nd step of the checkout, there is some problem that requires further investigation.

Funnel Analysis might be useful. Build a funnel where one of the steps is that “exit page”. Then, use breakdown dimensions to identify if there are any problems with a particular device, browser, traffic source, etc.

More thorough analysis tips are available in my Google Analytics 4 course, where you will learn:

• How to properly plan analytics and GA4 setup (and how to find what is important to track)
• How to configure a Google Analytics 4 property
• How to collect data and create reports
• How to get insights out of the data you have